Fort Dodge Animal Health has launched the UK’s first free diagnostics service to assist vets in diagnosing Lyme disease in dogs.
The introduction of the new Lyme Disease Surveillance Service (LDSS) reflects concerns that the increasing incidence of the disease in humans could be followed by a similar increase in dogs.
Canine Lyme disease, while still rare in the UK, is known to be difficult to diagnose with vague symptoms and a variety of clinical presentations.
Infest-Nation, the ProMeris Parasite Report launched in late 2007 and based on interviews with 2,000 vets and pet owners, cited figures from the Health Protection Agency (HPA) which reported 768 cases of human Lyme disease in 2006, an increase of 263% since 2003. The increase in human incidence is believed to be attributable to an increase in the human population, better diagnosis and more favourable climatic conditions for ticks as the vector for the disease.
According to Fort Dodge, it’s possible that the increase in Lyme disease in humans will be mirrored in the canine population. Forty per cent of vets contacted for Infest-Nation had reported a significant rise in the tick problem over the last five years and 75% of dog owners didn’t know how to check their dogs for parasites and didn’t treat them as frequently as the recommended once a month.
Participation in the LDSS is free for veterinary practices registering with the scheme. You can do this by contacting Fort Dodge on 01489 781711 or by email at fortdodgeuk@fdah.com. You will then be provided with testing kits and full instructions on the submission of blood samples.
Over half way through Intervet's National Vaccination Month, and according to the company, over 2100 practices are taking part.
Various statistics the company has released, which you might find interesting:
Nearly two thirds of all vet practices have seen parvovirus, in the past year, while 43% have seen leptospirosis, which is spread by rats.
62% of pet owners consider their animal to be an extremely important member of the family with over half (58%) buying them Christmas presents and over one in four (27%) taking time off work for their pet.
However, only 56% of these pets were vaccinated and around more than quarter (28%) of owners were unaware of any disease risk.
Currently, 3 million dogs, 6 million cats and 1.8 million rabbits are unvaccinated, leaving them at risk of a range of fatal diseases, many of which are untreatable.
Intervet has put together an impressive range of support materials for National Vaccination Month, including a pet-owner website: http://www.vaccinationmonth.co.uk/, a discount voucher scheme (on the website) for use in participating practices, TV advertising and a Vaccination Month Podcast primarily aimed at owners.
BVA has announced that it is launching a pilot of VETS.TV, and invites you to come and preview the service at its stand at BSAVA. Anyone willing to surrender their name and email address will also be entered into a prize draw to win an HP 530 Celeron M 440 laptop computer.
VETS.TV is an internet television site run jointly by the BVA and Ten Alps Publishing which will be available via a microsite of http://www.bva.co.uk/. The pilot includes custom-made videos on MRSA, litigation and stress management, a series of interviews with key veterinary figures and a number of specially acquired programmes.
Two companies have simultaneously announced new services to help veterinary practices put systems in place to keep in regular contact with their clients via email.
The first is the veterinary PR and copywriting consultancy MC Communications, which offers to design, copywrite and distribute emails to your clients as often as you wish to email them. Alternatively, they'll fix you up with an account at Constant Contact, and you can email clients yourself.
The second is from Guthrie Communications Ltd (aka me), publishers of vetsurgeon.org and vetnurse.co.uk. They'll design and build a bespoke website for your practice which is so easy to keep updated, the practice cat could do it. Here's one they prepared earlier: www.putlandsvets.com
Guthrie Comms websites also include a simple system for capturing your website visitors email addresses, which are passed automatically and seamlessly to the Manymail bulk emailing system. We'll also set you up with a template you can use to email clients. Alternatively, MC Communications will copywrite emails for use on this system too.
The difference between the two services? Well, the one offered by MC Communications is going to be better suited to those practices that already have a polished online presence, and are now looking to use e-mail more effectively.
Our service, on the other hand, is for those who want to start using email more effectively but don't yet have a website (or perhaps have one in dire need of a good haircut).
For more information contact Marie at MC Communications on 0191 373 7830, or me (Arlo) on 020 7183 2511.
If you're in London before January 6th 2008, the Animal's War exhibition at the Imperial War Museum might be worth a visit. Sponsored by The Kennel Club and PetPartners, the family exhibition explores the remarkable role of animals in conflict from the First World War to the present day using hands-on interactives, photographs, film and sound clips, paintings, touchable sculptures, and memorabilia from the Imperial War Museum collections and private and public lenders from all over the world.
With fireworks season approaching, CEVA reminds that it's a good time to let clients know the steps they can take to minimise noise-related stress and highlight the benefits of the using D.A.P.® and Feliway®.
Pet Protect has launched a new website which includes a tool to compare the benefits of its pet insurance policies with others in the market.
The comparison deliberately excludes the cost of the policies. Pet Protect says that the aim is to "overcome the current preoccupation with price as principal means by which competitive products are evaluated".
It would be interesting to know what your experience is, talking to clients about insurance. Do you think that clients are receptive to buying insurance for the benefits, or do you think that price will always be their main concern?