Bayer Animal Health has launched Tracer Advance Slim, a new, smaller microchip which is delivered through an implanter needle that - with a diameter of 2mm - is 20% smaller than its predecessor.

The company says that the new product will help vets and nurses reassure the 27% of owners that have said the size of the implanter needle caused them concern over whether they should get their animal chipped¹.

Bayer also says slimmer microchips make microchipping more accessible for smaller species including exotic pets, birds and rabbits, which in turn means a potential new client base for vets.

Dan Calvo Carrasco MRCVS from Great Western Exotics, said: "The small size of the modern devices, combined with newer technology, increases the ease of implantation, causes less discomfort for the animal and makes microchipping suitable for almost any captive animal, including small birds, mammals and reptiles."

In addition, the new chip has a reading distance of up to 30cm, which Bayer says can help improve the welfare of those animals that are easily stressed, or difficult to handle. 

Dan added: "Some animals do not tolerate handling well and longer reading distances will allow identification without the stress of catching and restraining the animals.  Automated readers can be placed on tunnels, gates and nest areas, so microchips are read without handler intervention."

It's not just the owners of small species and exotics that have concerns about implanter needle size. First opinion equine vet Nathalie Cole said: "Whilst working as a first opinion practitioner I have met equine clients who have been concerned about the size of needle used and reported hearing stories of horses becoming very needle-shy following a microchipping experience.  I can recall at least one client who gave needle size, perceived pain and stress to the horse as the reason for declining to have their horse chipped.

"Slimmer microchip products could be used to improve client perception and therefore uptake of microchipping, particularly given that the majority of UK equine microchip candidates are foals"

Bayer says that additional benefits of the new product include the fact that the transponder is encapsulated with an extremely robust bio-polymer which is ten times stronger than glass and less likely to shatter. Plus the new implanter has a removable needle which means sharps disposal should be easier and more cost-effective.

Tracer Advance Slim is available with a choice of registration options - online, postal or via participating Practice Management Software providers.

Tracer Advance Slim is available from veterinary wholesalers. 

Reference

1.   Tracer pet owner survey of 2,000 British pet owners, conducted by OnePoll, Jan 2014

Elanco Companion Animal Health, which makes Surolan and Surosolve, has launched a couple of short films to demonstrate to pet owners how to administer veterinary prescribed ear drops and clean their pet's ears.

Filmed with the University of Bristol and published on YouTube, the first shows how to administer ear drops:

whilst the second offers hints and tips on using a veterinary supplied ear cleaner:

As well as being viewed on YouTube, the videos can also be embedded into veterinary practice websites or used on waiting room TV screens. They are available in different formats upon request from your local Elanco Companion Animal Health key account manager.

Matthew Rowe, senior brand manager at Elanco Companion Animal Health, said: "The new YouTube films will enable dog owners to learn more about how to correctly administer ear treatments and cleaners to ensure that the procedure is as positive as possible for their pet. This will lead to better owner compliance and happier pets!"

Elanco has also revised its Surolan and Surosolve client leaflet and is running a special offer for the products offering veterinary practices up to 20% free Surosolve ear cleaner with qualifying purchases of Surolan. 

For further information on the offer, or to ask for the Surolan or Surosolve footage or client leaflets to be sent direct to your veterinary practice, contact your Elanco Companion Animal Health key account manager or email elancoCAH.uk@elanco.com

Petplan is running its television advertising campaign from now until October.

The advert (below) is airing on Sky 1, Sky Atlantic, ITV2, ITV3, More 4, Gold and USA.

Suzanne Cheadle, Acting Head of Marketing at Petplan said: "As the UK market leader, it is imperative that pet owners recognise and understand who we are and what we stand for. We need to help pet owners understand not only why pet insurance is so important, but explain why they should choose Petplan over any other provider. In 36 years, there's not an illness or accident that we haven't seen, and our Covered For Life policies have been developed with unrivalled knowledge and experience."

MSD Animal Health has launched the Big Flea Guarantee, a new marketing initiative to support its flea and tick treatment for dogs, Bravecto.  

The launch began with a live webcast from the University of Bristol offering advice for pet owners on managing fleas and ticks, supported by a page in The Times and coverage on BBC news, encouraging owners to seek advice from their veterinary practice. 

The Big Flea Guarantee offers owners a free flea check for dogs, a flea free guarantee and a flea free year.

The free flea check is an initial consultation with a nurse at the practice to check the dog for fleas and ticks and discuss parasite control with the owners. Dog owners can download a voucher for this service by visiting www.mypetonline.co.uk where they will be able identify veterinary practices which are taking part in the scheme.

Following initial prescription, the flea free guarantee offers a free replacement product if additional treatment to manage the flea problem is needed within three months from the initial Bravecto treatment. 

If the client buys three doses of Bravecto, the fourth dose will be provided free of charge, thereby ensuring a flea free year. You can claim back the free dose (and register your intention to take part in the initiative) at www.ukvetsonline.co.uk.

Chris Wright, Bravecto Marketing Lead for MSD Animal Health said: "The BFG has been designed to support and grow ectoparasiticide business in veterinary practices, many of which have lost a significant amount of custom to over-the-counter treatments throughout the years. So confident are we in the flea-killing efficacy of Bravecto that we are providing vets the opportunity to offer dog owners a money-back, satisfaction guarantee."

MSD says it is also promoting participating practices through its community website for pet owners, MyPetonline (www.mypetonline.co.uk), which was the lead sponsor of the the London Pet Show earlier this year.

For further information, contact your MSD Animal Health Territory Manager or telephone 01908 685 685.

The RCVS Day held last Friday saw the investiture of Professor Stuart Reid as the new President for 2014/15, the formal adoption of a new Royal Charter that recognises veterinary nurses, and a smorgasbord of awards.

Professor Reid, who graduated from the University of Glasgow in 1987, began by outlining three things he wants to pursue during his term in office:

• To continue to push forward with improvements to the governance of the RCVS in light of the success of the Legislative Reform Order last year and its changes to the composition of the Preliminary Investigation and Disciplinary Committees.
• To further the amount of work the College does on a global stage, including the possibility of the RCVS helping to set standards of veterinary education outside of the United Kingdom.
• To look at the possibility of veterinary graduates being able to use the title 'Doctor' based on their registerable degree, as is the case in some other countries.

Jacqui Molyneux then stood down as Vice-President, replaced by Dr. Bradley Viner, who in turn was replaced as Treasurer by Amanda Boag.

After approving of the minutes of last year's RCVS Day and the Annual Report and Statement of Accounts for 2013, members of the College were then asked to vote on a motion to adopt the new Royal Charter. The motion, which was proposed by Professor Reid and seconded by Robin Hargreaves, President of the BVA, was passed unanimously. The proposed new Charter was delivered to the Privy Council that afternoon. According to the College, approval should be given later this year or early next.

Introducing the new Charter, Professor Reid said it would better define the objects of the College, provide a clear framework for the existing functions of the RCVS and give Council the power to create new classes of associate.

However, the greatest impact of the new Charter will surely be felt by veterinary nurses, as it formally recognises them as professionals and associates of the College for the first time. Professor Reid said: "Words like 'historic' should be used sparingly, but on this occasion it is justified. We now have some 12,000 veterinary nurses on the books, nine-tenths of them being registered veterinary nurses. Yet the present Charter does not so much as mention their existence.

"The new Charter gives the RCVS a formal duty to keep the Register of Veterinary Nurses and makes the Veterinary Nurses Council responsible for setting standards for their training, education and conduct."

After adopting the Charter, David Bartram, Mandisa Greene and Susan Paterson were formally welcomed on to Council. Amber Richards was welcomed onto VN Council, which Neil Smith is also joining. 

Outgoing President, Neil Smith, then conferred a range of awards including:

• The new Queen's Medal to Des Thompson OBE, a distinguished veterinary surgeon from Northern Ireland and past-President of the RCVS and several other organisations, including the British Small Animal Veterinary Association (BSAVA) and the Society of Practising Veterinary Surgeons (SPVS).
• Honorary Fellowships to pathologist Andrew Holliman, Professor Maxwell Murray, Emeritus Professor of Veterinary Medicine at the University of Glasgow, and Donald Rutty, a former president of the Laboratory Animal Veterinary Association.
• Fellowships by Meritorious Contributions to Learning were awarded to Dr Alan Conley for his research on comparative reproductive endocrinology, and Dr Robert Hanna for his research into certain digenetic tremadote parasites in domestic ruminants.
• Veterinary diplomas in Cattle Health and Production, Small Animal Surgery (Orthopaedics), Zoological Medicine (Avian) and Zoological Medicine (Reptilian) were also awarded.
• 16 veterinary nurses were presented with Diplomas in Advanced Veterinary Nursing (DipAVN) small animal, and one equine.
• The VN Golden Jubilee Award to Hayley Walters, an Anaesthesia and Welfare Veterinary Nurse at the University of Edinburgh Hospital for Small Animals

Nick Stace, Chief Executive Officer and Secretary of the RCVS, then gave an update on what the College had achieved in the last year.  Among the achievements he noted was the introduction of a new system to reduce the time it takes to process complaints; the imminent launch of the new Advanced Practitioner status; and the development of a new Practice Standards Scheme, due to come into force next year.

He said: "In addition, we have listened and responded to fair criticism from the profession, including a very productive evidence-gathering session on 24/7 emergency care, which has resulted in important changes.

"I believe listening and responding is a sign of strength and confidence. We do not seek to be popular but to be sensible in how we regulate and respectful in how we carry out our Royal College duties."

He also outlined how he wanted the RCVS to be a "force for good" in the world by supporting the very best veterinary practitioners and ensuring that the public feels properly protected.

A new study carried out to look at the efficacy of spinosad (Comfortis) in cats has shown that they can acquire a flea infestation even when kept in a controlled laboratory environment. 

The study was conducted on a laboratory colony of 15 cats that had been kept strictly indoors for at least a year, four of which had presented to the dermatology clinics of the Small Animal Hospital of the Toulouse Veterinary School, two with miliary dermatitis lesions and two with symmetrical alopecia.

Further investigation revealed that despite these animals having been confined to quarters for so long, adult Ctenocephalides felis and flea dirt were found on coat brushing. 

All the cats were then combed meticulously twice at the start of the study using an extra fine comb and fleas counted before being replaced on each cat. In total 60 fleas were counted. On the cats showing no lesions there was an average of 5.2 fleas per cat and on the cats exhibiting flea allergy dermatitis it was less than one. Two of these cats had no fleas on them, probably due to excessive grooming caused by pruritus.

Spinosad was found to be 100% effective, with no adult fleas found on any cat from day 15 of the study through to day 90.

The cats with skin lesions were assessed for pruritus levels using the SCORFAD system, an extent and severity scale for feline hypersensitivity dermatitis. The SCORFAD value rapidly decreased throughout the study and achieved 98% reduction by day 90. The skin lesions in the flea allergic cats completely resolved during this time without the use of any other flea control or the use of anti-inflammatory products on the cats.

Researchers Maria-Christine Cadiergues and Charline Pressanti from Toulouse Veterinary School also noted a greater level of palatability than previously reported in clinical trials and there were no side effects in any of the cats.

Reviewing the study, David Grant MBE BVetMed CertSAD FRCVS said: "This study confirms that indoor cats, even in a tightly controlled laboratory environment, can still acquire an infestation of fleas. These can be brought in on the clothes of owners of cats if they have been in the garden, for example, particularly in the summer. 

"In addition, flea allergic cats may have few fleas on them due to excessive grooming caused by pruritus, and it is often very difficult to persuade owners of the diagnosis, even more so with indoor cats. This study provides precise data to support the above statement.

"This study also demonstrates that spinosad can be used as a stand-alone treatment for mild to moderate flea infestation in an indoor environment without the need for environmental insecticides or anti-inflammatory treatment of the cats. This would be a major consideration for many cat owners." 

Reference

1. Marie-Christine Cadiergues and Charline Pressanti, "Efficacy of Spinosad Tablets Administered to a Colony of 15 Indoor Cats Naturally Infested with Fleas," ISRN Veterinary Science, vol. 2014, Article ID 484308, 4 pages, 2014.doi:10.1155/2014/484308

The University of Liverpool's School of Veterinary Science has announced the introduction of a new curriculum designed to enhance undergraduate veterinary teaching and learning.

The University says that the curriculum, which was developed in consultation with staff, current and past students, and other key stakeholders, will provide world-leading clinical training, underpinned with the latest scientific knowledge.

The review also explored new ways of teaching in order to reduce the number of lectures in favour of more dynamic forms of training, such as 'scenario' sessions where students work in groups to tackle clinical problems.

Dr Alex German, programme director for the new curriculum, said: "Instead of a modular format, where subjects are taught in self-contained units, we now integrate subjects throughout the degree programme so that students can seamlessly connect what they have learnt to what they are practising.

"Pre-clinical subjects are taught early on, but then revisited during the later stages of the course to ensure that clinical knowledge is based on sound physiological and pathophysiological principles."

Fundamental research skills, such as basic statistics and scientific writing, are taught in the early years, and then reinforced when students undertake a full honours-degree-equivalent research project in their third year.

Evidence-based veterinary medicine principles also underpin all clinical subjects, enabling undergraduates to review clinical evidence critically, and appraise new data as it emerges.

The most significant changes, however, focus on the teaching of clinical skills, which is now taught throughout the five-year programme. To support this, the School has appointed a number of new lecturers specifically to teach clinical skills, and opened new purpose-built teaching laboratories.

Teaching includes the use of models such as a cattle obstetric simulator, a life-size model of a horse with foam pads for practising injections, and a 'Lambinator' for lambing practise.  Many of the models have been designed and built by the new lecturers.

A 'cow laboratory' has also been developed to provide an area for self-directed teaching where students can practise skills such as, haltering and casting a cow, learning how to cast a calf's leg, and perform rectal examination with the use of 'Betsy', the in-house reproductive tract simulator (pictured right).

Alison Reid, clinical skills lecturer, said: "When I qualified ten years ago, I could not confidently perform some of the skills we are now teaching our first year students and I remember how unnerving that was when I first entered practice.  

"If we can take away the difficulty associated with performing unfamiliar manual skills under pressure, we will be improving the lives of our graduates, their colleagues and their patients."

Idexx Laboratories has announced the addition of pradofloxacin (Veraflox, Bayer Animal Health) to the list of antibiotics that it tests samples sent for culture and sensitivity testing against.

The company says that in the past, only a small percentage of the 350-400 samples it processes every day included a specific request from veterinary surgeons to include sensitivity testing to pradofloxacin. The now-routine testing for pradofloxacin is a positive move toward better clinical outcomes in difficult cases, including specific indications such as wound infections, superficial and deep pyoderma, and in cases with infections resistant to other antibiotics.

Idexx says that as the only next generation fluoroquinolone, pradofloxacin has been shown to be the least likely veterinary fluoroquinolone to select for resistance¹, giving vets a lower risk option, when they decide to use an antibiotic from this class.

Matt Jones, Microbiology Manager at Idexx Laboratories said: 'Removing the need to specifically request samples to be tested for sensitivity to pradofloxacin has streamlined the culture and sensitivity testing process for vets and will make it easier for them to adhere to good practice in antibiotic prescription.

"This is important, as antimicrobial resistance is an area of deep international concern. Idexx are pleased to be helping vets identify those cases for which pradofloxacin may be effective and believe that, where indicated, it will lead to improved compliance and excellent clinical outcomes with the added benefit of reducing the likelihood of selecting for resistance, when compared to older generation fluoroquinolones."

The company says this move is in line with BSAVA's PROTECT initiative, which stresses the importance of culture and sensitivity, especially when prescribing antibiotics of the fluoroquinlone class.

Reference   

1. Wetzstein, HG. Comparative mutant prevention concentrations of pradofloxacin and other veterinary fluoroquinolones indicate differing potentials in preventing selection of resistance. Antimicrob Agents Chemother. 2005; 49(10): 4166-4173

Ceva Animal Health, maker of Vectra 3D, has released the results of some market research which gives a little insight into current levels of owner compliance with veterinary flea treatment advice.

Of the 228 owners surveyed:

• 40% said they treat their pet for fleas monthly
• 70% said they treat their pets year round.
• More than 50% knew it took at least a week to eradicate an infestation from their household after it has taken hold
• Only 8% knew that fleas lay upwards of 40 eggs per day

When selecting a flea treatment:

• 47% wanted one that would kill fleas quickly
• 43% bought a vet-recommended product
• 32% bought a product that stops fleas reproducing

Looking at the first set of stats, it seems like the year-round message is getting through, but that perhaps with greater awareness of fleas' prodigious egg-laying habits, and the difficulty of eliminating an infestion once established, might just help improve monthly compliance. 

Bayer Animal Health, maker of Profender,  has released the results of some market research conducted amongst cat owners.

The survey, which was conducted by OnePoll amongst 1000 cat owners, found that:

• 57% see their cat as a member of the family
• 54% count their cat as a friend
• 45% choose to own a cat because they find them relaxing
• 10% have turned down a house or flat because it would not suit the cat

As regards worming:

• 80% didn't know that kittens can become infected with worms via their mother's milk
• 65% did not know cats can become infected with worms through hunting mice and birds
• 56% think it important to worm the cat regularly, but ...
• Only 26% actually do worm their pets every three months.
• 10% feel guilty when they have to give their cat medication
• 36% didn't know there is a spot-on worming product

When it comes to the relationship they have with their veterinary surgeon:

• 43% prefer to get their wormer from a vet
• 26% want reminders from their vet when preventative healthcare is due
• 25% said they'd be more likely to choose a practice that offers online appointment booking over one that doesn't
• 21% want advice that is tailored not just to their pet's health, but its personality
• 18% said they want their vet to be more of a healthcare partner than an advisor; to fully involve them in decisions about their pet
• 14% want advice that takes their personal lifestyle, as well as clinical factors, into account

When it comes to the Internet:

• 54% search for information about their cat online
• 47% said they believe cats are popular on the internet because owners relate to their mischievous behaviour
• 18% regularly post photographs of their cat online
• 10% of people have set up a social media page for their cat

Three veterinary surgeons and an appointed RCVS Councillor have been awarded an OBE in the Queen's Birthday Honours.

Caroline Freedman, who has been appointed to Council from the University of Edinburgh since 2005, received a British Empire Medal for services to animal welfare in Edinburgh. Caroline will be officially retiring from Council at RCVS Day on Friday 11 July but will remain as a lay member of the Practice Standards Group - the coordinating body for the Practice Standards Scheme.

Three veterinary surgeons were also awarded OBEs in the Queen's Birthday Honours. Sarah Cleaveland, Professor of Comparative Epidemiology at the University of Glasgow, was honoured for her contribution to veterinary epidemiology. Robert Houston, former Chief Veterinary Officer for Northern Ireland, was recognised for services to veterinary science in the country and Professor Julie Fitzpatrick, the Scientific Director of the Moredun Research Institute and Chief Executive of the Moredun Foundation, was honoured for services to animal health and science.

RCVS President Colonel Neil Smith said: "I am delighted to see these very deserving people from the veterinary world receive their due recognition in this year's Birthday Honours.

"During her time on Council Caroline has provided a greatly valued lay perspective on the veterinary issues of the day and I am pleased that she will continue to give her valuable insight to the organisation through the Practice Standards Group.

"Professor Cleaveland is our guest speaker at this year's RCVS Day where she will be speaking about her vital work in tackling zoonotic diseases on an international basis, so I am delighted to see that her contribution to human and animal health is being recognised.

"In addition, Bert Houston and Professor Fitzpatrick have contributed a great deal to both the veterinary profession and animal welfare in UK, with the latter being a member of our former Research Subcommittee."

The RCVS has removed 333 veterinary surgeons from the Register for non-payment of their annual renewal fees.

The final deadline for payment of the annual renewal fee passed on 31 May and the RCVS has written to those who have not paid to inform them of their removal from the Register. In 2013, 369 veterinary surgeons were removed from the Register for non-payment.

A list of the veterinary surgeons who have been removed - and who have not been subsequently restored to the Register - has today been published on the RCVS website (www.rcvs.org.uk/vetremovals2014).

This list is published to alert those veterinary surgeons who have not responded to RCVS communications to check their registration status, and to remind employers to check the registration status of their employees. The registration status of any veterinary surgeon or veterinary nurse can also be checked online at www.rcvs.org.uk/check-the-register.

Any veterinary surgeon whose name appears on the list who believes they have paid their fee should contact the RCVS Finance Department as soon as possible on 020 7202 0723.

Veterinary surgeons and employers are reminded that, under the Veterinary Surgeons Act, it is illegal to allow anyone who is not on the RCVS Register to practise veterinary surgery. They can also no longer use the postnominal 'MRCVS' and any professional indemnity insurance the veterinary surgeon may have is also rendered invalid.

Further information about restoration to the Register, and a restoration application form, can be found at www.rcvs.org.uk/registration or by contacting the Registration Department on membership@rcvs.org.uk or 020 7202 0707.

In order to be restored to the Register, veterinary surgeons must pay a fee of at least £299, in addition to the outstanding annual renewal fee. The restoration fee increases each successive year a removed member remains off the Register.