The Queen’s Medal - the highest honour that the RCVS can bestow upon an individual veterinary surgeon - was given to Dr Mary Stewart MRCVS, a retired academic who spent most of her career at the University of Glasgow where she was responsible for the development of the modern vet school.
Dr Stewart was nominated by Professor Stuart Reid, the Principal of the Royal Veterinary College and former Dean of the Glasgow Veterinary School. In his nomination he said: “Mary Stewart is one of the unsung heroes of the veterinary profession. A veterinarian graduating from Cornell in 1949, Mary has been MRCVS since 1951 and without doubt has been one of the major influencers of ethical approaches in the vet-client-patient environment and, in particular, the impact of euthanasia on both owners and attending veterinarians. Conducting nearly all her professional career in the UK, the vast majority at the University of Glasgow, Mary was of the generation selected by Sir William Weipers to create the modern school at Glasgow, an institution in which Mary played a pivotal role that would have reach nationally and internationally.”
The Inspiration Award is given to vets or nurses to recognise their ability to inspire and enthuse others consistently throughout his or her career. This year, it has been awarded to Dr Freda Scott-Park MRCVS. Freda is a former president of both the British Veterinary Association (BVA) and the British Small Animal Veterinary Association (BSAVA) as well as the current coordinator of the Highlands & Islands Veterinary Services Scheme and a campaigner for identifying the links between animal and other forms of abuse through The Links Group.
The Impact Award is given to vets and nurses who have recently made a considerable impact that has affected the profession at large, animal health or welfare, or public health. This year two Impact Awards have been bestowed. The first is to Dr Rosie Allister MRCVS, a leading campaigner and researcher for and about veterinary mental health, as well as a veterinary educator, the manager of the Vetlife Helpline and a member of the RCVS Mind Matters Initiative Taskforce.
The second Impact Award recipient is Hannah Capon MRCVS, the co-founder and director of Canine Arthritis Management (CAM), a self-funded social enterprise that provides advice to both other veterinary professionals and animal owners on the treatment and management of arthritis in dogs.
This year the RCVS is also awarding three Honorary Associateships, bestowed upon those who are not veterinary surgeons or veterinary nurses but who are making a considerable impact in the veterinary sphere, whether in the field of campaigning, charities, research, politics or journalism, for example.
This year’s first Honorary Associate is Professor Maureen Bain, Professor of Comparative Anatomy and Histology at the University of Glasgow’s Institute of Biodiversity, Animal Health & Comparative Medicine, and an Associate of Glasgow Vet School who has dedicated her career to research on improving the quality and safety of eggs for human consumption.
The second Honorary Associate is Mike Flynn, the Chief Superintended of the Scottish Society for the Prevention of Cruelty to Animals (SSPCA), for his collaborative work with the veterinary profession in areas such as the illegal puppy trade and the Links Group.
The third and final Honorary Associate is Professor Roberto La Ragione, the Deputy Head of the Surrey Vet School where he is also Professor of Veterinary Microbiology and Pathology and Head of the Department of Pathology and Infectious Diseases. Professor La Ragione was nominated for his contribution to veterinary education and research.
RCVS President Niall Connell (pictured right) said: “My hearty congratulations to all of this year’s award winners. Once again, it was a very strong field of people who have made and are making an indelible impact on veterinary science, the professions, animal health and welfare, food safety, public health, and plenty more besides."
Normally RCVS Awards & Honours are presented at Royal College Day in July. However, due to the coronavirus pandemic, the 2020 awards ceremony will instead be part of the proceedings of a combined Royal College Day and Fellowship Day, which will take at the Royal Institution on 2 October 2020. This event may be subject to cancellation and postponement depending on the latest Government advice and restrictions on the prevention of transmission of coronavirus.
Specifically, the statement explains that:
Vets will risk assess each case and exercise their clinical and professional judgement to decide whether face-to-face treatment or care is essential or whether services could be provided remotely. These assessments will vary across the country due to local disease risks. They will also vary between clients due to individual circumstances.
On the specific issue of pet vaccinations, BVA guidance says that following a risk assessment both for animal health and welfare and with regard to Covid-19, some vaccinations could go ahead. But this does not mean that all vaccinations now have to be, or should be, carried out. Vets will risk assess each case to decide whether certain vaccinations are essential at this time.
BVA is asking all animal owners to respect their vets’ clinical and professional judgement and be patient during this time.
The training material includes a range of new downloadable marketing resources for vets and SQPs to help maintain communications with their farmer customer base while face-to-face contact opportunities are restricted. They include a newsletter and social media and farmer engagement tools for various dairy, beef and sheep disease management issues.
Vets can also access new BRD management content highlighting the benefit of immunity-led disease prevention and ultrasound scanning of calf lungs. You can also view a range of practical ‘how to’ videos, as well as five different webinar recordings explaining ways to collaborate more effectively with farmers over youngstock rearing issues. The content is based on implementing MSD Animal Health’s versatile calf health checklist engagement tool, which facilitates an audit-based approach to assessing and improving current on-farm management practices.
MSD says it has another two webinars in the pipeline, which will be released in the weeks ahead: ‘Immunology’ with Professor James Roth and ‘Salmonella’ with Katrina Henderson from SAC.
To access all the training content, visit: https://www.msd-animal-health-hub.co.uk
The first webinar will be run by Dr Sarah Caney (pictured right), the CEO and founder of Vet Professionals, and Dr Hannah Newbury, technical lead vet at MSD Animal Health.
It will cover how telemedicine can benefit you, your practice and your patients. Sarah and Hannah will offer practical tips on how to set up a remote consultation, what you can do via telemedicine during the UK lockdown, and how to carry out these consultations and provide care during this time. There will also be an opportunity to ask specific questions in advance.
The series will also explain the financial benefits of remote consulting and the release of a new telemedicine platform.
To register for the first webinar, visit: https://attendee.gotowebinar.com/register/4735768510902351372.
Click here to submit your questions before the webinar: https://getfeedback.com/r/hBY8qihT/q/1.
Xavier (pictured right), who graduated from Cardenal-Herrera University in Valencia, Spain, in January 2006, has joined Southfields from the Royal Veterinary College, where he was working on the high profile Mitral Valve Repair Programme.
Xavier moved to the UK in 2009 to specialise in cardiology, first spending two years in Scotland where he completed a general and a cardiology internship at the Universities of Glasgow and Edinburgh, before beginning a cardiology residency at the University of Liverpool which he completed in March 2016.
He then continued at the University of Liverpool as a lecturer in cardiology for 16 months, before becoming a cardiology clinician at the Royal Veterinary College.
Henry L'Eplattenier, clinical director at Southfields, said: “We’re extremely pleased to welcome Xavier to Southfields and look forward to him progressing his career with us.
“He’s a very talented cardiologist who brings with him a wealth of expertise and experience which makes him a very valuable addition to our world-class team.”
Xavier said: “The move to Southfields is a wonderful opportunity for me and I’m really energised and motivated for the challenge ahead.
“This is one of the leading veterinary referral centres in the UK and it is set to become even better when we move into a new, purpose-built building boasting the finest facilities and most up-to-date equipment.
For more information, visit www.southfields.co.uk.
532 veterinary practices responded to the survey, which was sent to 3,096 veterinary practices for which the RCVS had a unique email address, on 3rd April.
The survey found that:
Three-quarters of those who responded to the survey answered a question on how the RCVS could better support veterinary practices through the crisis. The most frequent response (27%) was that the RCVS needed to provide clearer guidance, in particular as to what services it was permissible for veterinary practices to provide [the College published its updated guidance and flowchart on 9 April].
Of those who responded to the question, 15% felt that the RCVS was doing a good job or that there was nothing more it should do, while just 2% of responses expressed negative sentiment towards the RCVS.
Lizzie Lockett, RCVS Chief Executive, said: “I would like to thank all those practices who took the time in what is already a very fraught situation to respond to our survey and provide the evidence we need to gain a holistic picture of coronavirus’ impact on the business and economics of veterinary practices. We plan to continue running these surveys on a regular basis in order to gauge impact over time and the findings will feed into our policy and decision-making.
"This ongoing research will also be a vital tool when we are talking to Government and other bodies about the impact of policy on the veterinary sector. On this note, we are aware of the challenges of a minimum furlough period of three weeks given the need for practices to take steps to offer 24/7 emergency and critical care, and have written to government on this with some case studies around the impact this is having.
"To those on the ground it won’t come as too much of a surprise that the impact of the coronavirus has been profound in areas such as practice turnover and staffing, with many vets, veterinary nurses and other support staff being furloughed with the aim of signing them up to the Government’s Coronavirus Job Retention Scheme.
"There are some bright spots in the data we’ve gathered – very few practices reported that they had made or were planning to make staff redundant, and many practices reported mitigating the challenge of social distancing by carrying out consultations with new and existing clients remotely.
"Since the survey took place we have also taken steps to meet some of the requests for greater clarity and guidance from the RCVS with the publication of our flowchart helping practices to decide what treatments it is appropriate to carry out safely amidst the COVID-19 pandemic."
The survey results can be read in full at www.rcvs.org.uk/publications.
The next practice impact survey is planned for early May.
The review, which had been due to start in late 2019, will now start in April 2020.
Melissa Donald, Chair of the RCVS Standards Committee (pictured right), said: "Regretfully, as the scope and complexity of the review became clearer following Council’s approval of the project, it was also apparent that the original methodology, and the timetable set for it, was not going to be suitable to the task.
"Therefore, over the past few months, the Standards Committee and College staff have been working hard with the external research agency to revise the methodology and we have now reached the stage where we are confident we have got it right, and can now proceed with the review.
“While we regret the delay, as this review relates to fundamental principles about the provision of veterinary care, it is vital we get it right and that the process is as comprehensive as possible. It is better that it is right than rushed.”
Under the new methodology the review has been split into the following stages:
Melissa added: “Invitations to our regional focus group discussions, which will be selected randomly from amongst the professions by our research agency, will be going out soon and I would urge anyone who receives an invitation to come along and share their views and ideas.”
For further information, see: www.rcvs.org.uk/undercare
Normally, students would be required to complete a minimum of 38 weeks of EMS throughout their degree programme in order to gain real-life work experience to enhance their university-based studies.
Under the circumstances, however, Council has decided to allow a temporary flexibility around completion of EMS:
RCVS President Niall Connell said: “Extra-Mural Studies (EMS) are an important and valued part of the veterinary programme, and all students are required to complete a total of 38 weeks across the full programme.
“However, the health and safety of students and staff are paramount, and we are aware that a number of restrictions are being put in place at this time to ensure their safety and minimise the risk of Covid-19 transmission.”
These measures will be subject to further review/extension depending upon the prevailing situation with the COVID-19 pandemic. The RCVS will monitor the impact of this through EMS completion data provided by UK veterinary schools.
Regarding final exams and assessment, the College says it may be necessary for UK veterinary schools to consider alternative methods to assess students in certain areas, but that UK veterinary schools should continue to ensure that any alternative assessment methods continue to be robust, valid and reliable, and ensure students have met the RCVS Day One Competences.
HSR, which provides emergency and routine specialist orthopaedic and neurology services, now offers video consultations with a specialist and a pet transportation service. It has also introduced strict strict biosecurity and operational preventative measures.
Clare Hamilton, Managing Director, says, “Our priority is to continue to offer gold-standard service for both routine and emergency orthopaedic and neurological cases whilst doing our utmost to limit the spread of Covid-19 as much as possible. We are to all intents and purposes, ‘business as usual’ with additional hygiene measures to protect clients and staff”.
HSR is asking clients that if there is a chance that they have Covid-19 and/or have come into contact with anyone with the virus they do not attend the hospital in person, but instead contact via email or telephone to discuss their pet’s treatment on an individual basis. Clients visiting the clinic are being asked to wait in their cars until their appointment, whereupon the animal is collected from the car by one of the team for its clinical examination. The vets are then speaking to the clients by telephone to discuss and gain consent for any further investigation or treatment.
For vulnerable clients who are self-isolating and in need of their services, HSR is offering a pet ambulance service for collection and drop off of pets. They will then have a video consultation with the specialist. Medications will be posted out and advice given over email or telephone.
Clare added: “We are doing all we can to support colleagues and clients in what are unprecedented circumstances. We recognise the strain on many practices having to reduce the number of appointments in the face of staff shortages. We want to reassure vets that we are happy to offer advice and support with cases, and continue to take referrals during this difficult period. We also have free online CPD for practices via our website as meetings are postponed or cancelled”.
The practice advises clients and referring vets to check for further developments on social media, or sign up to their email list for updates.
Pam Mosedale, Lead Practice Standards Scheme Assessor, said: “We are very sorry for any inconvenience this may cause, but based on the UK Government’s advice and our duty of care to our team of Assessors, as well as team members and clients at veterinary practices, our only option was to postpone and reschedule all visits in the short-term.
"Although we have cancelled all assessments until the end of April, we will be constantly monitoring the situation over the coming weeks, and it is likely that there may be some further postponement of assessments planned for May and beyond."
The Veterinary Medicines Directorate, which carries out assessment inspections of veterinary premises that are not within the ambit of the Practice Standards Scheme, has also confirmed that it has postponed its forthcoming inspections. Further information can be found here: https://www.gov.uk/government/news/the-vmd-remains-open-for-business.
The RCVS Practice Standards Team can be contacted on pss@rcvs.org.uk or 020 7202 0767 for further advice.
The sessions, which are delivered by the company's territory managers and cover things like toxicology, ophthalmology and the management of epilepsy, will now be streamed live to computers, tablets or smart phones.
Product Manager Will Peel (pictured right) said: "We know that concerns over coronavirus are affecting our customers so we want to make it as easy as possible for them to benefit from the information imparted in our Lunch and Learn sessions while normal service is disrupted.
‘We hope that these measures will also help us offer more virtual workshops in the future to make our sessions more accessible for busy veterinary staff and we are looking at the possibility of organising virtual drop ins from our sales team in the future.’
For more information visit: https://www.tvm-uk.com. To rearrange a previously booked session contact your local territory manager or email help@tvm-uk.com.
The College says it will, however, continue to operate as close to normality as possible, with the main support services for veterinary surgeons and veterinary nurses such as advice, lifelong learning (including qualifications and the new 1CPD platform), finance and Practice Standards available as usual over the phone, on email or via the website.
The College’s main statutory activities around accreditation, registration and regulation of the professions will also be largely unaffected, with most Committee, Sub-Committee and working group meetings held by telephone or video conference.
Apparently, however, the April meeting of RCVS Council was going to be too big to be held remotely, so it has been cancelled.
The things that were up for discussion, such as the standard of proof and the report of the Legislation Working Party, will be moved to a subsequent meeting. Should there be any urgent business to consider, Council members have been asked to remain available via email on the date originally scheduled.
The College says it will be deciding whether to proceed with forthcoming DC hearings on a case-by-case basis, to balance maintaining the health and welfare of all involved with the College’s responsibility to protect animal health and welfare and public health.
The College is having to postpone or cancel an increasing number of its events; latest updates and advice for the profession is at: www.rcvs.org.uk/coronavirus.
RCVS Chief Executive Lizzie Lockett, pictured right, said: "We have been planning for this eventuality for some time, so whilst Monday’s announcement from UK Government came a little sooner than expected, we are in a strong position to be able to operate as close to normal as possible.
"We have an excellent and highly committed team of staff and Council members at the College, who I know will continue to work hard from kitchen tables, studies and living rooms over the coming days and weeks to serve the veterinary professions and the animal-owning public.
"Whilst we are fortunate that much of our work can be carried out remotely, we fully appreciate that this is not the case for most veterinary professionals who themselves are currently facing many significant challenges in their daily work to care for the nation’s animals whilst also prioritising the health and welfare of their own teams."
The College is urging all veterinary surgeons, nurses and practices to check they have supplied it with their most up-to-date email address via www.rcvs.org.uk/myaccount so it can relay its latest advice as the situation evolves.
Joii has announced that its free vet nurse consultations and £20 consultations with veterinary surgeons will now be available 24 hours a day. The out-of-hours service will be delivered by eight UK-trained vets based overseas in countries such as Australia, to ensure its UK-based staff continue to enjoy a healthy work-life balance with no interruptions from nighttime working.
Meanwhile FirstVet has announced that for the next six weeks, all consultations via its platform will be free of charge. Appointments will be available for five hours per day, from 12:00pm to 5:00pm.
Veterinary practices that wish to provide their own online consultations have a couple of options to consider: The Virtual Vet Group, and VetHelpDirect.
The relevant section of the Government advice states: "This [key worker status] includes those involved in food production, processing, distribution, sale and delivery, as well as those essential to the provision of other key goods (for example hygienic and veterinary medicines)."
The RCVS/BVA statement, which is intended to help veterinary surgeons decide whether or not they can claim ‘key worker’ status and ask for their children to continue to be taken into schools, reminds veterinary surgeons to consider the wider societal picture and ensure that they only claim ‘key worker’ status if absolutely necessary.
The statement also stresses that the RCVS Code of Professional Conduct responsibility of the veterinary surgeon to take steps to provide 24-hour emergency first aid and pain relief to animals according to their skills and the specific situation continues, and veterinary practices will need to continue to carry out this work. It is important that animal owners are able to focus on their own health, and not need to worry about their pets. Both the RCVS and BVA believe that veterinary surgeons who are providing this essential work can be considered key workers.
The statement in full is as follows:
Veterinary surgeons as key workers in relation to school closures
RCVS and BVA appreciate that veterinary surgeons will feel a great deal of uncertainty at the present time, and that many will be facing considerable difficulties due to the closure of schools for most pupils.
The official government advice can be found here: https://www.gov.uk/government/publications/coronavirus-covid-19-maintaining-educational-provision/guidance-for-schools-colleges-and-local-authorities-on-maintaining-educational-provision.
The guidance emphasises that if children can be at home then they should be, in order to help to prevent the virus from spreading.
The government has granted key worker status by sector rather than profession. Some veterinary work will definitely fall into the ‘key worker’ category. RCVS and BVA are therefore providing some additional advice below, following consultation with the UK Chief Veterinary Officer:
SummaryAt this time the provision of public health and the maintenance of food production need to take priority, and veterinary surgeons working in these areas should be considered key workers.
Veterinary surgeons working in emergency care can also be considered key workers. This will not apply to every veterinary surgeon in clinical practice, and practices may need to consider rationalising their services to achieve this.
The guidance has been welcomed by both the BSAVA and BEVA. David Mountford, Chief Executive of BEVA said: "As veterinary professionals we are duty-bound to provide essential care, relieve suffering and protect the health of the public. Recognition as key workers in such circumstances is welcomed but we would encourage vets to only add to the burden faced by schools where animal welfare is at risk and all other avenues have been explored."
There are eight veterinary surgeons standing in this year’s RCVS Council election, including three existing Council members eligible for re-election and five candidates not currently on Council. They are:
John DaviesDr Melissa DonaldDr Tom LonsdaleProfessor Stephen MayDr Kate RichardsPeter RobinsonDr Richard StephensonDr Kit Sturgess
Ballot papers and candidates’ details for both elections have been posted to all veterinary surgeons who are eligible to vote. Voters have also been emailed unique links the secure voting websites.
All votes must be cast, either online or by post, by 5pm on Friday 24 April 2020.
All candidates were invited to produce a video in which they answered up to two questions submitted to the RCVS by members of the electorate. The videos received so far have been published on the RCVS website at www.rcvs.org.uk/vetvote20 and on the College's YouTube channel (www.youtube.com/rcvsvideos). The candidate statements and biogs, and the questions submitted by members of the profession have also been published on the vetvote20 page.
Eleanor Ferguson, RCVS Registrar and Returning Officer, said: “With all that is happening currently, we are glad to say that we have been able to continue with business as usual as far as the RCVS and VN Councils elections are concerned, albeit with some minor delays on publishing the candidate videos.
Those who are eligible to vote in the RCVS Council election but have not received either an email or ballot paper should contact Luke Bishop, RCVS Media Manager, on l.bishop@rcvs.org.uk
The charity says that it had already been suffering a period of 'dire financial constraints' and the economic effects of coronavirus are now having a direct effect on funding.
The charity's Trustees and Executive Committee is still trying to find emergency funding to try and save the organisation, failing which it will close on the 31st March.
Consultations are delivered online using video conferencing software, with the aim being to provide an immediate diagnosis and treatment plan. However, if a diagnosis cannot be made remotely, or the situation requires intensive medical or surgical intervention, Optivet offers non-contact clinical facilities in Hampshire, London and the Isle of Wight, or will recommend other, closer ophthalmology facilities if necessary.
Optivet says it has the medical and surgical expertise to deal with any ongoing issues and follow-up is provided remotely wherever possible.
Rob Lowe, RCVS Specialist in Veterinary Ophthalmology and founder of Optivet, said: “We have come up with an innovative, non-contact ophthalmology solution for both the present and the future. Optivet’s response time and immediate availability of an ophthalmology specialist is unmatched in the UK.
"Once you become a client, you become part of the Optivet family. Our amazing team will work with you throughout the patient journey to provide the highest level of care.”
For more information, visit: remote.optivet.com
On 23rd March, the Government demanded that the majority of public-facing businesses close their doors. Veterinary surgeries, however, have been exempted and are allowed to remain open.
However, the number of clients seen face-to-face should be kept to an absolute minimum and veterinary teams must insist on strict social distancing measures at all times.
In addition, the RCVS/BVA say that:
The College has updated its FAQs for veterinary professionals, which can be found here: https://www.rcvs.org.uk/setting-standards/advice-and-guidance/coronavirus-covid-19/
The BVA is now developing some further guidance to provide examples of what constitutes routine, urgent and emergency care.
The tool is available to all practices, free of charge.
The downloadable and printable guide chart, which has been created by a number of specialists, will help veterinary surgeons, nurses and receptionists to identify urgent, potentially urgent, non-urgent and delayable cases to help limited veterinary resources be used to best efficiency without compromise to animal health or welfare.
The chart, which can be printed and put on a practice wall or referred to as a webpage via a mobile phone or tablet, has a number of supporting resources produced by the same specialists.
Sue Paterson, BSAVA President, said: “During these exceptional and worrying times veterinary surgeons need as much practical help and support as possible.
"We are hugely grateful for the indefatigable support of an enthusiastic group of volunteers who have rapidly produced this triage tool, which we are now able to share. It should enable patient queries to be processed, reliably and efficiently, allowing for emergency patients to be seen as a matter of urgency, within the current government and RCVS guidelines."
The triage tool is free to download and share: https://www.bsava.com/TriageTool
BSAVA is working on a number of other initiatives to support veterinary professionals during the current crisis, including new guidance on obtaining consent remotely for veterinary treatment. for more information, visit: https://www.bsava.com/adviceforCOVID19
All existing BEVA members will have their membership automatically extended until 30 June 2020. The association is also inviting vets and vet nurses who are not already BEVA members to join as online members free of charge until 30 June 2020.
BEVA President Tim Mair said: “In this extraordinary time of global crisis our profession, as with many industries, is under immense pressure. By offering free membership we are giving equine vets easy access to a wealth of supportive resources and online CPD to help them through these dark times.”
BEVA membership includes:
The association is also looking at other ways to support the profession, which has included making all BEVA Congress 2019 webinars available to members via the BEVA online learning platform.
To sign up from Monday 30 March 2020 visit: https://www.beva.org.uk/Join-BEVA
VetViewer is currently used by over 400 small animal, mixed and equine practices in the UK to track their metrics.
The tool also allows users to run simulations - so for instance if the practice has had to stop offering routine consults, or has a reduced number of vets or RVNS available, they can immediately see the impact on the practice top line.
VetViewer can be used by all practices, independent or corporate, or individual branches. It can track performance for the past 18 months, allowing comparisons to be made with before, during and after the COVID-19 outbreak.
VetViewer Director, Alex Arpino, says the service usually helps practices to thrive but right now offers potential to help them survive: "Many clinics are struggling to know what to do for the best and not knowing the magnitude of the economic impact of their decisions doesn't help.
"Everyone wants to protect their staff but also ensure they have jobs to return to. We can link data from nearly every PMS in the UK to VetViewer and the practice's management team is given access to a portal where they can see the data at a glance. Right now, being able to run simulations is central to current and future planning and could help alleviate stress for many practices managers and owners."
In normal circumstances, VetViewer allows practices to look at their performance over time and the effect of any changes they might make. The company says it can also help practices evaluate where they over and under-perform relative to their region and the UK as a whole.
The data available in VetViewer includes income from food, wormers and flea treatments and other provisions that many practices might find ways to sustain in the coming weeks.
Looking forward to a time when isolation and distancing can be lifted, the tool also shows where there is potential for practices to increase income - whether that's because they are under-charging for consults compared to the regional average, or performing fewer neutering procedures, or under-utilising potential diagnostic or imaging aids.
Such information is likely to be vital to recovery, providing a clear indication of the speed of recovery and the services that are making the biggest contribution to that recovery.
The VetViewer service can be demonstrated remotely by the company's dedicated team of Business Development Managers and the service can be activated at a distance, so practices can set up their account quickly and without any costs, either to set up or maintain.
For more information, visit: www.vetviewer.co.uk / www.veterinaryinsights.com or practice owners or managers can telephone 01403 800135 to make an appointment for an online meeting or to find out more.
The company says the initiative, which is targeted at veterinary professionals and farmers, will be supported by an extensive social media, advertising and PR campaign.
The social media campaign will take the form of social media content, newsletter articles and images for veterinary practices to use on their social media channels and will include information on the cost of dairy cow lameness and tips to manage lameness.
Rose Jackson BVSc DBR CertVBM MRCVS is the farm clinical director at Scarsdale Vets which has already trialled the new materials. She said: “The ‘Wave Goodbye to Pain’ social media content has ensured that we are able to post eye-catching and thought-provoking content to continue to engage with our clients and raise awareness of the ‘triple works’ approach to lameness in cows, which includes using a NSAID such as Ketofen, alongside a trim and block for a more complete recovery from lameness than trimming alone.”
The ‘Wave Goodbye to Pain’ campaign was launched following a study by Nottingham University which revealed that NSAIDs have a synergistic effect when given alongside effective hoof trimming and blocking to treat lameness1.
The study looked at claw horn disease of the hind foot and found that trimming alone resulted in a 69% rate of return to mobility without lameness in 35 days. Adding a block into an effective trimming protocol raised the success rate to 72%; trimming and administering a NSAID raised it to 76%. Interestingly, using all three techniques together - trimming, applying a block and administering an NSAID - resulted in 85% of cases being successfully resolved (Mobility score or 0 or 1).
Gemma Robinson BVM BVS MRCVS, ruminant veterinary adviser at Ceva Animal Health, said: “The study highlights that effective and prompt pain relief with NSAIDs can quickly help restore animals back to full productivity. Attitudes on the use of pain relief have changed significantly over the last 10 years and dairy farmers can have a positive influence by ensuring they recognise the value of NSAIDs and prioritise their use on-farm. It is important that vets discuss NSAIDs with their clients, both to manage illness and for routine procedures, and our ‘Wave Goodbye to Pain’ campaign will help encourage farmers to think about their current pain management plan, take action and seek help from their vet.
“Some concerns have been raised that the issues associated with antimicrobial resistance and antibiotic administration are causing farmers to avoid the use of all injectable treatments. We need to be clear that NSAIDs are anti-inflammatories, not antibiotics, and it is important they are used for pain management, fever and the clinical signs associated with many common conditions. With zero milk-withhold NSAIDs available - there really is no reason to hesitate when it comes to administering pain relief in otherwise healthy cattle.”
For more information on the ‘Wave Goodbye to Pain’ campaign visit the website designed for farmers (www.wavegoodbyetopain.co.uk), contact your local Ceva territory manager or call 01494 781510.
To request a copy of the ‘Wave Goodbye to Pain’ social media pack (including pre-developed posts and images which you can send out to your own clients), speak to your Ceva territory manager or email: cevauk@ceva.com with your name, practice name and address details.
References
RSPCA Chief Veterinary Officer, Caroline Allen, today praised the vets and nurses who are providing essential care to animals through the crisis.
She said: “This is an incredibly challenging time for the RSPCA, trying to advise the public and keeping emergency services going with fewer staff, strained resources and in line with Government advice.
"I know this is equally stressful and challenging for vet staff too and I wanted to say a huge thank you from everyone at the RSPCA for your hard work, dedication and support you are giving the RSPCA.
"Our call centre team and officer are working hard to maintain a frontline animal welfare service, but we know there may be occasions where we are unable to attend and this may impact demand on the local vet practice."
Current guidance from the BVA defines emergency and urgent treatment as:
Caroline continued: "There are some circumstances particular to the RSPCA, such as animals that have been subject to abuse or severe neglect, or injured/unwell unowned animals, that may not initially appear to be such an “emergency” in the traditional sense, but our officers will only be collecting them if there is considered to be ‘significant impact on health/welfare and likely to deteriorate if left unmanaged’ as covered by the BVA emergency criteria. We would greatly appreciate your support in ensuring we can protect the welfare of these animals.
"Our National Control Centre will also be following the guidance from the BVA and will be limiting, wherever possible, sending members of the public to vets. However, on occasions where there is a welfare need that would justify an essential journey, we will always ask members of the public to call practices first and follow their social distancing protocols.
"For vets who provide care for our shelters and private boarders we understand the support available will be limited, we will be producing further advice for our teams around options, including remote support.
"We do understand and appreciate the current restrictions being put in place by the BVA and we do understand the very serious strain on practices and teams at this time and we hope that we can continue to work together during this unprecedented time."
The awards celebrate outstanding veterinary surgeons and nurses, practices, practice managers and support staff who’ve been nominated by their clients and colleagues for their hard work, dedication and going that extra mile to keep the nation’s pets healthy.
This year, there were over 37,000 nominations. The finalists are:
Practice Support Staff of the Year
Practice Manager of the Year
Practice of the Year
Vet Nurse of the Year
Vet of the Year
James Barnes, head of sales and partnerships at Petplan, said: “We’re delighted to announce the finalists for the annual Veterinary Awards, which honours the exceptional work carried out by some of the best veterinary professionals in the country. Congratulations to all the 2020 finalists on this fantastic achievement.
“We understand that that this remains an extremely challenging time, which is why we would like to bring the veterinary profession together so we can say thank you for your ongoing dedication to the care of pets. This is particularly true when we consider the devoted teams and individuals continuing to care for the nations pet during the COVID-19 outbreak. Whilst we might not be celebrating together in person this year we hope as many people as possible will join us online for this exciting celebratory event.”
The awards will be hosted on Facebook @PetplanUK on Thursday 28th May 8.30pm. For more information: https://www.petplanvet.co.uk/veterinary-practice-insurance/veterinary-awards.
The new service is available to any practice, regardless of which practice management system you use, or which healthcare provider you are with. You can specify your product catalogue and are not tied to particular products or manufacturers. You can also decide how you want to manage client delivery charges and how to treat health care plan clients.
OurVet.Shop can also be used to take payment for services, such as telephone or video consultations, and because it allows for one-off ordering, clients aren’t forced to sign up to a 12-month subscription with an unknown third party.
Lastly, the service is tailored to your practice’s brand and personalised to every client and their pets. The company has also produced marketing materials for use in social media, on websites and in client communications.
Jamie Crittall, co-founder of Virtual Recall, said: "As a veterinary practice owner myself, these last few months have been tough – I mean really tough.
"Nine years ago, Charlie Barton and I created Virtual Recall from a desire to communicate with our clients in a personal & timely manner. Not being able to find a solution, we built one and iRecall was born. Since then it has helped over 1,500 practices communicate with over 5 million clients & their pets worldwide.
"Now, here we were again - desperate to ensure that my patients got the healthcare they needed, but no home delivery service that I wanted to put my practice’s name to, I turned to my team at Virtual Recall to create a solution - that was not just right for my practice but every practice.
"So, we did what we do best – we put ourselves in practices’ shoes and created a smart solution that would help them safeguard animals’ health, enhance their relationship with their clients, and provide them with a life-line to help get through this crisis and build a stronger future. It couldn’t come with any compromises."
For more information, visit: www.ourvet.shop