Ceva Animal Health has launched Adaptil Stress Relief Now, a non-pheromone tablet to help dogs cope with predictable but unavoidable short-term stressful situations such as vet visits and car journeys.
The new product contains GABA, which, according to Ceva, plays a central role in relaxation by limiting the nerve cell activity in the areas of the brain associated with anxiety.1 It also contains L-tryptophan to increase serotonin synthesis1 and reduce stress-related behaviours in dogs.2 It also contains T-theanine, which Ceva says increases the release of GABA and inhibits the binding of the excitatory neurotransmitter L-glutamic acid to its receptors,1,3 with the effect of reducing anxiety and improving learning abilities.4 Finally, the product also contains B Vitamins (B1,B3, B6, B8 and B12), which the company says helps the body cope with the effects of stress.5
Ceva says that by administering the tablets to dogs two hours before any predictable stressful event and boosting levels of these naturally occurring substances, Adaptil Stress Relief Now tablets have been shown to help 80% of dogs remain relaxed in stressful situations, with the effect lasting up to four hours after administration.6
Sarah Endersby, Senior Veterinary Advisor at Ceva said: "Pet owners often want advice from their vets to help their dog's cope with a potentially stressful event that is approaching. Many want a reliable and quick-acting solution, especially if the event is infrequent or of a short duration. An oral anxiolytic can be really useful in this situation, and can be used alongside targeted behavioural training to help the dog cope."
According to the company, study trials have proven a high safety margin, with no recognised side effects and no impact on clinical parameters.6 In palatability trials, 90% of dogs chose to eat them with no prompting.6
Ceva recommends the new product is used alone or in combination with other products in the existing Adaptil range for common stressful situations for dogs, including: house parties / visitors, fireworks, thunderstorms, noise phobias, travel, veterinary visits and visits to groomers.
For more information about Adaptil Stress Relief Now tablets, including client literature, please speak to your local Ceva representative.
References
Zoetis has announced the results of a YouGov survey it commissioned to look at pet owner compliance.
The survey, which formed part of the company's 'Respect Antibiotics' campaign, indicates that owners believe they are reasonably compliant. 55% of those surveyed had administered antibiotic tablets to their dog. 88% of those claimed not to have missed a dose, 87% claimed not to have any medication left at the end of the course and 89% administered medication at the same time each day.
Nevertheless, the majority of owners (52%) said they struggled to give their dog a pill and 19% believed they had insufficient information from their vet on the importance of accurate dosing and course completion. 47% said they would prefer to be offered a single treatment given by their vet and most (52%) were prepared to pay a premium for this option.
When it comes to osteoarthritis (OA) medication, the survey found that dog owners are slightly less diligent. Of the 41% surveyed that had given OA/pain medication at some point, 79% claimed not to miss a dose, 62% claimed to finish the course and 87% claimed to administer the medication at the same time each day. Once again, convenience was important, with 48% preferring a monthly treatment, rising to 57% for a long term condition and 52% being prepared to pay a premium for it. Only 17% opted for daily medication.
Andrew Page, product manager for Convenia and Trocoxil said: "We are aware that there may be a disconnect between what pet owners claim to do and what they actually do, especially as nearly half of those surveyed (49%) admitted to forgetting their own daily medication. However, the message that comes out loud and clear is that dog owners would like to be offered medication that can either be given less frequently or administered by their vet, especially as over half of those surveyed had struggled to give antibiotics to their dog and 45% had difficulties giving OA/pain medication."
Dechra Veterinary Products has launched Cyclo Spray, an antibiotic spray for veterinary professionals treating hard to reach sites when handling cattle, sheep and pigs.
Dechra says the new product has been developed for use at any angle, even upside down.
Cyclo Spray (chlortetracycline hydrochloride 2.45%) is indicated for the treatment of superficial claw and hoof infections and the prevention of infections of superficial traumatic or surgical wounds.
Dechra Veterinary Products Brand Manager Emma Jennings said: "Vets dealing with livestock can often find that they are twisting themselves into awkward positions to get to hard to reach sites with traditional spray can treatments. Not only are they having to find the right angle to ensure the can works, but also potentially the treatment can drip or take time to dry.
"We've introduced Cyclo Spray to our portfolio to help combat some of those difficulties - it is a new 360 degree spray can allowing users to mark the site of application with confidence from whatever angle. It is non-drip, fast-drying with excellent adhesive characteristics and contains a non-toxic colouring agent."
Cyclo Spray is available in 211ml and 422ml can sizes. No withdrawal days are required for meat and milk.
To promote the launch of the new product, Dechra has also launched a competition giving entrants the chance to win a two day trip to London for two people to ride the London Eye and experience the capital from a 360 degree vantage point.
To enter the competition, with the prize including return rail travel, and dinner, bed and breakfast in a 4* hotel, visit www.dechra.co.uk to download an entry form.
The Kennel Club has announced the launch of a new, internet-based research and knowledge sharing hub designed to bring researchers, veterinary surgeons and dog owners together.
The Kennel Club says that one of the key benefits of the Bio-Acquisition Research Collaboration (BARC), will be the ability for users to request and share tissue samples to assist with canine research. Researchers will be able to post requests for samples based on particular specifications, such as the health status of the required dog(s), the age and sex of the dogs, and how the sample should be preserved. This will simplify the process for researchers looking for samples to aid their work, which will ultimately benefit canine health research on a larger scale.
Aimee Llewellyn, Kennel Club Health Information Manager said: "BARC will be a unique online platform which will facilitate bringing together researchers and clinicians with the aim to promote dog health and unite those interested in canine health research.
"It will be a place for researchers to request the samples they need to undertake current research and will allow for vets and members of the public to offer such samples where possible in order to enable this. If, for example, a dog sadly passes away through a little known illness or disease, its owner could, when appropriate, contact researchers who are working on finding a cure, so the problem of one dog could potentially help solve the problem of many.
"The research exchange facility will also be a great way for vets to go over and above what they do in their day to day work, and we hope to see a real collaboration of those dedicated to improving dog health across the board."
Dr David Sargan, a respected scientist and senior lecturer from the University of Cambridge Department of Veterinary Medicine, said: "BARC is an exciting venture. There is currently nothing like it in the UK to facilitate the sharing of canine research and I have no doubt that it will truly support canine science by creating a network of research and sample sharing. I would recommend other researchers utilise this platform to assist with their work and to find out what others are doing. Ultimately this will benefit canine health research across the board."
To visit the BARC research exchange, visit www.thekennelclub.org.uk/barc
For further information on the Kennel Club's work on canine health and research, visitwww.thekennelclub.org.uk/vets-researchers.
The RCVS is seeking the views of veterinary surgeons, veterinary nurses and members of the public about proposals for a new Royal Charter which would clarify and underpin the role of the College and give it formal recognition as regulator of the veterinary nursing profession.
The new Charter, approved at a meeting of RCVS Council in November, would replace the 1967 Supplemental Charter, with the most far reaching change being a proposal to make veterinary nursing a formally regulated profession on a similar footing to veterinary surgeons. Veterinary nurses would become associates of the College and have the post-nominal letters RVN. The List and the Register of Veterinary Nurses would also be effectively combined, meaning that the 1,100 listed veterinary nurses would join the 10,500 already on the Register.
Under the proposals registered veterinary nurses would continue to need to fulfil certain responsibilities, including abiding by the Code of Professional Conduct and completing an average of 15 hours a year of continuing professional development, and would be subject to RCVS disciplinary procedures.
What's new is that individuals struck off from the Register for serious professional misconduct would no longer be able to give medical treatment or carry out minor surgery under veterinary direction.
As well as changes to the regulation of veterinary nursing, the proposed Charter would also more clearly state the role and remit of the RCVS, for example, in advancing standards through the promotion of continuing professional development and the Practice Standards Scheme.
Professor Stephen May, a member of RCVS Council who led the Legislation Working Party that developed the new Charter proposals, said: "The proposed new Charter represents an historic opportunity to affirm the role of the RCVS, and to provide a modern framework for the future regulation of the professions. I call on veterinary surgeons and nurses, together with other interested stakeholders, to read the consultation documents and support our proposals."
Speaking about the need for change, RCVS President Neil Smith added: "The consultation paper explains why it is time to replace the 1967 Charter with a new version which sets out the role of the College. The present Charter doesn't explain what objects the RCVS should set out to achieve, and it is silent about veterinary nurses. The remit of the College should include being the regulator for the veterinary nursing profession, and we want a new Charter to recognise registered veterinary nurses.
"We hope that the new Charter will provide a solid basis for the work of the College for years to come. We would urge members of the professions and the public to let us know what they think and help us to make sure that we have got it right."
The consultation paper, which contains further details about the proposed Charter, is available to download at www.rcvs.org.uk/consultations. Those who wish to have their say must respond to b.myring@rcvs.org.uk with their comments by Friday 7 February 2014.
The RCVS will also be organising a meeting and a webinar during the consultation period for those who wish to ask questions about the proposals. Those interested in attending a meeting should email b.myring@rcvs.org.uk. The webinar will be held early in 2014 - further details will be on www.rcvs.org.uk in due course.
Poor sex education amongst cat owners may be leading to more than 200,000 unplanned litters - or 850,000 kittens every year in the UK, according to research published online in the Veterinary Record today.
Authors Dr Philippa Welsh, Professor Tim Gruffydd-Jones, Margaret Roberts and Dr Jane Murray based their findings on a survey of almost 10,500 UK households and more than 3000 completed returns (30% response rate).
Information was gathered on pet ownership, with specific questions asked of owners of female cats about how many planned or accidental litters their pets had had. The survey also aimed to probe the prevalence of common misconceptions about the breeding patterns of cats.
In all, data was collected from 715 cat-owning households, of which 426 owned one or more female cats. Around 1 in 8 (13%) of these owners said that their pets had had one or more accidental litters.
A total of 128 litters had been produced by 91 (out of 552) female cats; 65 of these had given birth to 102 unplanned litters, meaning that just under 80% of all litters had been accidental.
Unplanned litters were more than twice as likely in households owning more than one cat and more than four times as likely if the owner mistakenly believed that a female cat should have a litter before being neutered, the responses showed. Men were more than twice as likely as women to hold this belief.
The authors calculate that if this belief were dispelled, there could be around 213,000 fewer litters and more than 851,000 fewer kittens born in the UK every year.
Half (49%) of 682 cat owners surveyed believed that cats should either have a litter before being neutered (23%) or were unsure if they should (26%), despite there being no evidence whatsoever that this benefits feline health.
Similarly, among the 659 owners who answered the question about puberty, most (83.5%) mistakenly believed that the youngest age at which a cat could get pregnant was five months, with a further one in four (26%) believing that an unneutered female cat (queen) couldn't get pregnant before the age of 12 months. The authors point out that whilst it is not common for a four month old kitten to get pregnant, it does happen.
Furthermore, one in seven cat owners incorrectly thought that unneutered related cats wouldn't mate with each other, and a further one in four (24.5%) were unsure.
The authors said: "The vast majority of litters born to cats in the UK are not planned. This study suggests that improving cat-owner knowledge of the reproductive capacity of cats is likely to have a significant impact on the numbers of accidental litters."
The authors concluded that dispelling the commonly held belief that cats should have a litter before neutering would probably have the single biggest impact on the figures.
Read the full paper
Ceva Animal Health has announced the winners of its 2014 Animal Welfare Awards. The awards recognise volunteers, charity workers and veterinary professionals who have gone the extra mile in improving animal welfare around the world. Winners were decided by a panel of industry professionals, including Christopher Laurence MBE BVSc and Claire Bessant of International Cat Care.
The winners of the 2014 Ceva Animal Welfare Awards were as follows:Christopher Laurence Vet of the Year AwardMarc Abraham, veterinary surgeon and founder of Pup Aid, for his tireless campaigning about puppy farming. He recently gathered more than the 100,000 names required to trigger a parliamentary debate about puppy farming in a record breaking six months.
Volunteer of the Year Welfare AwardJohanna Beumer from Whittingham Kennels, Essex, for dedicating the last 50 years of her life to finding loving homes for retired racing greyhounds. Joanna is one of the Retired Greyhound Trust's longest-serving volunteers.
Farm Animal Welfare AwardMolly McKay from Norfolk Farm Vets Ltd, Norfolk, for her tireless work to ensure the health and wellbeing of her farm animal patients.
Charity Professional of the YearLuke Gamble MRCVS from the Worldwide Veterinary Service, for raising awareness about animal welfare and in particular his recent work in launching Mission Rabies, a worldwide campaign to highlight this issue and bring about control.
Charity Team of the YearHope Rescue, a small charity dedicated to rescuing stray and abandoned dogs. Last year it successfully rehomed 143 dogs and on top of that placed a further 384 dogs with reputable rescues.
Welfare Nurse of the Year AwardJodie Foster from Haygate Veterinary Centre, Muxton, for her work helping owners whose pets have behavioural problems, and organising blood drives for the Pet Blood bank.
International Cat Care Welfare AwardAgnes Dufau from Plataforma Gatera for her work to ensure the welfare of cats in Spain.
Jodie Foster said: "I didn't even know I had been nominated until very recently so I'm still in shock! I'm loving every minute of the night though. Awards like these really help raise awareness of the work veterinary nurses and other veterinary professionals play in improving animal welfare."
Upon receiving their award, Vanessa Waddon of Hope Rescue, winners of the Charity Team of the Year Award, said: "We are so proud to have been recognised for all the hard work that our volunteers and one paid member of staff do. We are a very small charity, and it is amazing to have been picked as winners over hundreds of other larger charities, all deserving of awards for the fantastic work they do in animal welfare. Even though we are a small charity, we do try to make a big impact and it is wonderful that Ceva are here in recognition of the important work that smaller charities, like Hope Rescue, do."
Ceva Managing Director, Alan Doyle said: "The judging panel were overwhelmed by the quality of the entries we received this year. It is truly wonderful to read so many stories about honourable people dedicating their time to improve the welfare of animals both in the UK and internationally. The judges had a tough time whittling down the short list as there were so many well-deserved entries; however we are pleased with the final result."
Claire Bessant CEO of International Cat Care adds: "I began my charity career more than 20 years ago and I only wish awards like these one had existed then as the wonderful work that these people do needs celebrating. Ceva's Animal Welfare Awards provide a real insight into the lengths people are prepared go to improve animal welfare. The stories were both tear jerking and inspiring - each and every one deserves to be a winner."
The RCVS has announced that nominations are now open for the Veterinary Nursing Golden Jubilee Award 2014, an an honour which recognises those who have made an outstanding contribution to the veterinary nursing profession.
Nominations can be made until 1 May 2014 and this year the College is looking for nominees who have made an exceptional contribution to the profession, animal welfare or patient care - whether in clinical practice, education, research or politics. Nominees can be registered or listed veterinary nurses, veterinary surgeons or lay people.
Kathy Kissick, Chair of VN Council, said: "With this award we are looking for someone who can be an excellent ambassador for the veterinary nursing profession; who has made a real and substantial difference to the profession; and who can raise its profile and fight its corner.
"I would urge all those who are passionate about the profession and its future to put forward someone who they think is deserving of this honour."
The award was launched in 2011 to celebrate the 50th anniversary of the first RCVS veterinary nursing training scheme. The first recipient of the award was Jean Turner, while Sue Badger received the accolade in 2012.
The nomination form for the award can be downloaded from www.rcvs.org.uk/goldenjubilee which also features a video of Kathy Kissick talking about its importance. Alternatively, you can view the video on www.youtube.com/rcvsvideos
The nominators must be registered/listed veterinary nurses or veterinary surgeons but the two additional proposers can be lay people.
For further information about the award please contact Annette Amato, Deputy Head of Veterinary Nursing, on 020 7202 0713 or a.amato@rcvs.org.uk.
The Sutton Bonington Campus, home of the University of Nottingham's School of Veterinary Medicine and Science, has raised £610 for Sport Relief with its annual Science Cake Competition.
There were thirty entries to the competition, in categories which included Animals & Agriculture, Food & Nutrition, Infection, 'Nerdy' Science, Plants, Crops & Environment, and Veterinary Medicine.
A special category this year was 'Cakes for Animals', which Emily Blight, an undergraduate vet student, organised for a panel of dogs to judge on tastiness.
The winner of the public vote was 'What came first, the chicken or the cake?' (pictured right), whilst the overall winner was Alex Burgess with ‘Dave’s Allotment’.
One of the judges, Dr Mike Jones said: "Choosing the winner was extremely hard. Every cake had its own specific merits be it the execution of the design, through to the novelty of ingredients and ideas or how they fitted into the categories." He added that he "was almost put off jelly beans for life - they will be forever associated with sheep back sides."
The cakes are all on display here.
Petplan has announced the winners of its annual Veterinary Awards.
The awards recognise and celebrate staff and practices throughout the country who have delivered an exceptional level of care, going above and beyond the call of duty in keeping the nation's pets healthy and owners happy.
Suzanne Cheadle, Petplan's Acting Head of Marketing said: "As the leader in the pet insurance market for over 36 years, we have a rich history of working with veterinary practices across the UK. The Petplan Veterinary Awards recognise and celebrate the fantastic work that goes on across those practices."
She added: "This year saw over 12,000 nominations which demonstrates the appetite from both staff and clients for celebrating exceptional work. We had a wonderful selection of first class finalists and I'd like to congratulate all the winners who thoroughly deserve their awards."
The winners for each category are:
VET OF THE YEAR: Hector Low, Old Mill Veterinary Practice, Isle-of-LewisThe judges said: "What really stood out was Hector's dedication to the profession and how he moved his practice to a new premises so it could offer better facilities and a wider range of services for animals and owners alike. He has always got his clients and their pets at the forefront of all his decisions and is truly passionate about his role within the profession". VET NURSE OF THE YEAR: Tina Wright, Warbeck House Veterinary Centre, MerseysideThe judges said: "Tina is particularly responsible for setting up an Ear Care Club for animals at the centre who suffer from recurrent ear problems, which she has put her heart and soul into over the last year, while also tutoring student veterinary nurses and running puppy socialisation classes which have proved hugely popular among clients. Tina is a shining example of how vital the role of the vet nurse is when delivering outstanding service to clients and their pets. She is enthusiastic, passionate and always puts her clients' needs first". PRACTICE SUPPORT STAFF OF THE YEAR: Henrietta Fidler, Beech House Veterinary Centre, SurreyThe judges said: "Henrietta is somebody who loves her role within the veterinary profession, thriving on the interaction she has between both the clients and animals. She has nurtured and developed strong and solid client relationships as well as good working relationships with her colleagues. If there is anything that the Veterinary Awards highlights, it is that team work is a vital part of the job, and Henrietta is proof of that". PRACTICE OF THE YEAR: The Vets' Place, CheshireThe judges saiod: "Wendy and Michael Hough set up their practice, The Vets' Place, from scratch in 2009. Since then, the practice has grown from strength to strength. As a small practice they have plenty of opportunity to really get to know their individual clients and their pets and have built strong relationships that their customers value. The Vet's Place is a shining example of the exceptional service a practice can deliver". PRACTICE MANAGER OF THE YEAR: Sharon Lane-Kieltyka, Shepton Veterinary Group Ltd, SomersetThe judges said: "Sharon is a people person through and through which feeds the passion she has for a role that extends beyond the care of clients and their pets. Sharon has overseen a large scale building project that saw the practice double in size and been a key driver in the recent rebranding of the practice, highlighting not only her steadfast can-do attitude, but her ability to drive change in the interest of her clients. Her enthusiasm for the industry is something to be admired".
Kruuse UK has announced the launch of its new Mud Fever Kits for horses.
Kruuse says the launch follows independent studies last year by Aimi Duff BVM&S, MRCVS (Scott, Mitchell & Associates, Hexham) on the use of Manuka ND dressings for the treatment of Mud Fever.
The kit contains one complete treatment for two legs (or two complete treatments for one leg) including all dressings. There is also a step-by-step guide from the "Ask the Vet" series which explains best treatment protocol, designed to help veterinary surgeons dispense the kit directly to clients with confidence.
According to the company, the benefits of using medical grade Manuka Honey in the treatment of Mud Fever include:
Andrew Groom, Managing Director of Kruuse UK Ltd said: "We are delighted with the initial response to our unique Mud Fever Kits; such additions to our range continue to enhance the Kruuse commitment to equine wound care."
The RCVS Disciplinary Committee has restored Joseph Lennox Holmes to the Register of Veterinary Surgeons, two years after he was originally struck off.
Mr Holmes was removed from the Register in February 2012 after the Disciplinary Committee found him guilty of multiple charges of serious professional conduct. Mr Holmes lodged an appeal against the decision, which was heard and dismissed by the Privy Council.
The original charges related to two separate complaints; the first involved numerous charges in respect of Mr Holmes' treatment of a King Charles Spaniel between October 2007 and March 2008; the second, several charges in relation to his treatment of three cats in 2008.
The Committee found that the majority of the charges amounted to serious professional misconduct. In removing Mr Holmes from the Register, the Committee found that "aggravating factors in both... cases included actual injuries to the animals... and a serious breach of the trust which Mr Holmes' clients had placed in him to make the welfare of the animals his primary consideration according to the standards to be expected of the profession". In addition, the Committee cited 10 further aggravating factors including lack of reference to continuing professional development (CPD) in clinical policies and practices; lack of reference to accepted practice; lack of appreciation of the importance of adequate pain relief when performing painful surgical procedures; reluctance to consider referral as an option; and lack of understanding about what information is required by a client to enable fully informed consent to be given.
Following the dismissal of Mr Holmes' appeal by the Privy Council, his first application for restoration was heard by the Disciplinary Committee in February 2013. The Committee was not satisfied that he was fit to be restored to the Register, citing the fact that his application was "premature" and that he had failed to truly appreciate the seriousness of the findings against him. The Committee was also unimpressed with the efforts he had made to keep up-to-date with skills and developments in practice and with his CPD, noting in particular that he had made very limited attempts to observe the function and experience the culture of a modern first opinion practice.
However, in this week's two-day hearing, the Committee was satisfied that Mr Holmes was now fit to be restored to the Register. It heard that Mr Holmes had made a concerted effort to engage in CPD and bring his skills and knowledge up-to-date. During a period of observation at a veterinary practice, he had gained insight into modern practice and the need for veterinary general practitioners to be aware of the advantages in referring patients to specialists.
Professor Noreen Burrows, who chaired and spoke on behalf of the Disciplinary Committee, said: "The Committee has concluded that, in the course of genuine efforts to do what was necessary to address the deficiencies identified during the original Inquiry and at the last restoration hearing, the Applicant has at last understood the seriousness of his previous misconduct and has learned new skills and, most importantly, to recognise his limitations from the extensive course of study, reflection, and other training that he has undertaken."
Furthermore, the Committee was satisfied that Mr Holmes had gained a proper understanding of the importance of securing the informed consent of his clients and building a relationship of trust with them and, in addition, recognising the importance of maintaining close relations with fellow professionals and engaging with CPD opportunities.
Additional factors considered when making the decision included: that he had been off the Register for two years; that, through self-improvement, he had equipped himself to treat animals appropriately; the impact that being removed from the Register had in both personal and financial terms; his conduct since being removed from the Register; and, a number of positive testimonials from previous clients and professional colleagues.
The Committee's full findings and decision are available on the RCVS website (www.rcvs.org.uk/disciplinary).
Mike Brampton, inventor of the CAT Doppler blood pressure system and Managing Director of Thames Medical, is to start the 'Tour de Vet', a 1,300 mile tour of the UK during which he'll be stopping to give BP CPD and coaching to veterinary surgeons and nurses in return for a donation to the charity Canine Partners.
Mike says the CAT Doppler system is the most widely used in the UK. He also lectures at Nottingham Vet School and normally charges something in the order of £600 for talks and training sessions.
During the 'Tour de Vet', however, he'll be giving his talks free, in exchange for a donation to the charity of £250-£300.
Mike said: "At a recent BVNA Congress, 85% of nurses said they would like more skills and information in BP techniques. This is your chance to book some quality, certified, hands-on CPD at a massively reduced price, which will benefit not only your staff and practice but also help train a puppy for Canine Partners".
Mike's target is to raise £10,000.
The tour starts in Worthing on May 19th 2014. It ends three weeks and 1300 miles later at the Vettrust Conference in Stirling.
To book your blood pressure monitoring CPD or nurses' coaching, call Mike on 01903 522911 or email mike@thamesmedical.com.
Alternatively, if you just want to support his efforts, text 70070 with the code TDEV55 and your donation or visit http://www.justgiving.com/Tour-De-Vet
White Cross Vets, a group with 11 surgeries in the Midlands and the North of England, has picked up two Veterinary Marketing Association awards at an event usually dominated entirely by big pharma.
The group was joint winner of Public Relations Award, alongside Bayer Animal Health.
White Cross Marketing Manager Justin Phillips also walked off with the Young Marketeer of the Year award, fighting off competition from Elizabeth Rawlings from Dechra and Beverly Hammond from Animalcare Ltd.
The practice group won the PR Award for a campaign in which it managed to generate a massive amount of media coverage for the business primarily by spotting a good opportunity, and acting quickly to make the most of it.
The story began last July, when a man spotted an exotic-looking bird walking around Guisely, near Leeds. When he tried to capture the bird, it told him to 'bugger off'. Undeterred, he picked it up and took it to White Cross Vets. Once the vets had examined the bird to make sure it was in good health, White Cross instructed its PR agency to begin a media campaign to reunite the animal with its owner. The resultant story generated over £145,000 worth of branded coverage in local and national media, including the Daily Mirror, Metro, the Yorkshire Post and ITV.
By contrast, Bayer Animal Health's winning campaign, which ingeniously used LED lights strapped to snails to bring the lungworm story to life, was nevertheless the product of month's of planning and what would have been a considerable budget.
The judges felt both entries were impressive in completely different ways, so a draw was the only option.
Picture shows, left to right: Heidi Bruckland (Pegasus), Emma Swain (Pegasus), Helen Moore (Markettiers4DC), Marcus Edingloh (Bayer), Luke Hopkins (Pegasus), Caroline Braidwood (Bayer); Jane Manning (Splash); Tim Harrison (White Cross Vets); Justin Phillips (White Cross Vets)
Vétoquinol has announced the return of Navilox powder (isoxsuprine hydrochloride), the only medication specifically licensed in the UK for use in cases of navicular disease in horses.
Navicular disease is a chronic degenerative condition of the navicular bone and associated structures. It is a syndrome with a complex pathogenesis which combines various underlying causes. Vétoquinol says it is a common cause of lameness in the middle aged riding horse.
Robert Simpson, Navilox Product Manager said: "Navilox has been sorely missed by equine vets in the UK which is why I am thrilled to be able to announce that it is available again."
To order Navilox powder, call Vétoquinol on 01280 825424 or contact your wholesaler directly.
Horiba UK is to launch Gluco Calea, a new handheld blood glucose meter developed and calibrated for monitoring sugar levels in the whole blood of cats, dogs and horses, at BSAVA Congress this year.
Horiba says the new product is highly accurate and easy-to-use for the assessment of Type 1 and Type 2 Diabetes Mellitus in animals. It is also designed to be used both in veterinary practice and at home for regular monitoring and subsequent treatment optimisation.
The Gluco Calea uses disposable test strips that can measure glucose from 0.5 µL of capillary whole blood. In addition, its memory will store 300 test results and display blood glucose averages for 7, 14 and 30 days.
Paul Lymer, Veterinary Market Specialist at Horiba said: "Using a meter calibrated for humans when measuring animal blood glucose may result in inaccurate readings and an underestimation of blood glucose. This is because animals and humans have very different blood compositions, notably the concentration of glucose in blood plasma is significantly higher in animals. Therefore, it is essential to use a blood glucose meter specifically developed for animals such as the Gluco Calea."
Horiba is also highlighting 'Gold energy plus liquid sugar', its new vanilla-flavoured gel for hypoglycemia in small animals. The company says it is easy to give, rapid acting and highly effective over a long period.
For more information and a special offer whereby you can claim a free Gluco Calea meter with every purchase of 50 test strips, visit stand 505 at the BSAVA Congress, or www.horiba.com/uk/medical/products/animal-healthcare.
MSD Animal Health UK has announced the launch of Bravecto, which it says is the first and only treatment available for fleas and ticks in dogs that is rapidly effective and offers 12-weeks duration of efficacy.
Bravecto (fluralaner) is the first of a new generation of systemically active ectoparasiticides, the isoxazolines, and will only be available on prescription through veterinary practices. The new product will be available in five strengths of pork liver flavoured palatable chew for different size dogs - one chew per weight band - which MSD says are readily accepted from the hand. Jolian Howell, marketing and technical lead at MSD Animal Health UK said: "Bravecto is a truly unique and exciting innovation which will transform the effective treatment of fleas and ticks - providing protection like never before from a single dose. It is the first in a new generation of products that offer a full 12-week protection and will help keep the treatment of fleas and ticks within veterinary practices."
He continued: "Estimates suggest that flea and tick treatments are applied for just 2.8 months per year so just one dose of Bravecto will immediately deliver much improved levels of treatment for dogs in veterinary care, which is good for the animal and good for the vet." MSD Animal Health says it is investing in the launch of Bravecto with a major marketing and practice support package which aims to raise awareness of fleas and ticks and drive pet owner footfall into practices for flea and tick control.
The new product will be available after BSAVA Congress, where MSD will be giving visitors the opportunity to learn more about it.
Ceva Animal Health has launched a series of puppy training films to educate dog owners on new puppy ownership, from buying through to training.
The three films, which are available to view in the puppy section of www.adaptil.co.uk are presented by the leading dog trainer and behaviourist Carolyn Menteith and senior veterinary advisor at Ceva Animal Health, Sarah Endersby. The films, which range in length from 5 to 25 minutes, are entitled 'How to pick the right puppy', 'General healthcare of your puppy' and a 'Practical guide to basic training with your puppy'.
The first film - 'How to pick the right puppy' - features information on how to look for a puppy using adoption centres and Kennel Club registered breeders and the considerations to take into account when choosing a dog. These include how much exercise different breeds require, grooming (for example would an owner like a long or short haired dog) and whether a particular breed of dog is good with children. The first film also advises new dog owners on preparing a home for a new puppy and the equipment that they may wish to buy.
The second film - 'General healthcare of your puppy' - consists of information on how to settle a puppy when it is brought home and how to choose puppy classes. It also features details on vaccinations, keeping control of fleas and worms and diet, together with educating dog owners about toilet training their new pet and the importance of socialisation and habituation.
The third film - a 'Practical guide to basic training with your puppy' - features practical demonstrations on how to start training a puppy including teaching a dog to sit, go down, recall and walk on a lead. It also advises owners on what to look for in a puppy class and the importance of training a puppy in a variety of locations, not just at home.Emma Jackson, Adaptil product manager at Ceva Animal Health said: "The puppy training films are ideal tools for animal health professionals to utilise to help educate puppy owners on every aspect of new puppy ownership. They can even be embedded into your own website via YouTube."
The Dogs Trust has officially launched the Free Microchipping Through Vets Campaign through which all owners can get their dog microchipped free of charge through participating veterinary practices.
Microchipping becomes compulsory for all dogs in England in April 2016 and Wales in March 2015, and with 20% of dogs in the UK still unchipped, the charity says it thinks demand for the procedure is likely to be significant over the coming year.
1500 practices have already joined the year-long campaign, as part of which they will be given free microchips in exchange for implanting them at no cost to the owner. The charity says it hopes that up to 75% of the UK's 3075 practices will have joined the campaign within the next few weeks.
Clarissa Baldwin, Chief Executive of Dogs Trust, said: "We are delighted about the proposed new legislation and see it as the start of a very positive movement. From April 2016 in England and March 2015 in Wales it will be compulsory for each and every dog to be microchipped on first change of hands which represents a significant step forward for dog welfare and responsible dog ownership. To show its support for the implementation of this legislation, Dogs Trust is teaming up with vets to make sure that all dog owners can have the procedure done for free. We'd like to say a huge thank you to the vet practices already supporting the campaign and urge others to come on board. An essential element to the success of microchipping is for dog owners to take responsibility for updating their details with the database should their circumstances change.
"Last year 111,986 stray and abandoned dogs were picked up by Local Authorities across the UK, with only 40% reunited with their owners. This initiative will help to reduce that number dramatically."
To join the campaign vet practices should contact Dogs Trust at campaigns@dogstrust.org.uk
The 2014 Vet Charity Challenge is now open and teams can register via the website at www.vetcharitychallenge.co.uk.
The event takes place on Saturday 27th September at St Francis School, Pewsey, near Marlborough in Wiltshire. The day consists of teams of four taking part in walking/running, cycling and kayaking, some orienteering as well as some mental and physical tasks. All the time trying to gain as many points as possible. Last year the event raised over £50,000 for the three selected animal based charities. In 2014 the charities being supported are Hearing Dogs for Deaf People, SPANA and Cats Protection.
Gavin Mitchell from BCF Technology said: "Interest in the Vet Charity Challenge was so great last year that we had teams on a waiting list. To ensure your team gets a place we highly recommend that you register your team on the website early. We will be entering five teams from BCF this year, such is the demand from our own staff."
Andrew Groom from Kruuse added: "The Vet Charity Challenge is a great event. Helping you build your team within your veterinary practice, acting as a goal for those that want to become a bit fitter, encouraging training together over the summer months. It is great fun and also raises considerable sums of money for some really deserving charities. Don't delay, get your teams together and register now on the website. The event is designed for all levels of fitness. It is not the fittest team that wins, but the team that works the best together."
Novartis Animal Health has announced the launch of Strenzen, an oral water medication for pigs, indicated for the treatment of gastrointestinal infections caused by Escherichia coli, Clostridium perfringens and Salmonella Typhimurium, and for respiratory tract infections caused by Actinobacillus pleuropneumoniae, Pasteurella multocida and Streptococcus suis.
Strenzen contains contains a combination of amoxicillin trihydrate (500 mg/g) and potassium clavulanate (125 mg/g) in ratio of 4:1. Novartis says it is ideally suited for the treatment of post-weaning infections in pigs.
According to the company, the combination of amoxicillin and clavulanic acid broadens the performance of amoxicillin1,2, especially against resistant strains of bacteria capable of producing ß-lactamase enzymes. Certain bacteria are able to produce ß-lactamase enzymes as a protection mechanism, making the amoxicillin molecule ineffective against them. The clavulanic acid in Strenzen binds to the molecules of the ß-lactamase enzyme, ensuring the amoxicillin remains unaffected and free to attack bacteria. Prof. Dominiek Maes, DVM, MSc, MS, PhD, Dipl. ECVPH, Dipl. ECPHM, from the Porcine Health Management Unit of the Ghent University, Belgium said: "Weaning is a stressful event for piglets and there are several opportunistic diseases that can impact them during this period. The challenge with E. coli and S. suis infections is that in many countries there are currently no commercial vaccines available with proper efficacy. I believe Strenzen can indeed be very helpful in managing those infections which are so prevalent after weaning."
Novartis says Strenzen is rapidly excreted, leading to a withdrawal period of one day, which in turn maximizes production flexibility for pig producers. In addition, the water-soluble formulation of Strenzen ensures that treated pigs get a therapeutic dose even when they stop eating, making it an ideal treatment for sick pigs with compromised appetites.
Recent field trials on infected farms in Spain and the Czech Republic demonstrated that Strenzen-treated pigs give better production performance, better economic returns and require less medical intervention3,4,5. The reduction of the overall amount of antibiotics needed to treat severe post-weaning infections not only saves producers the costs of the labour and the medication, but is also important in regard to the development of resistance in bacteria.
Dr. Ulrich Klein, Global Technical Services Manager, Novartis Animal Health said: "With the launch of Strenzen, Novartis Animal Health demonstrates its commitment to continually broadening our product portfolio to address the specific needs of farmers and food producers. Strenzen has the ideal spectrum for the treatment of post-weaning infections, delivering better productivity results than current therapies for those infections."
The RCVS is calling on veterinary surgeons and students, and listed or registered veterinary nurses to complete its Survey of the Professions 2014.
The four-yearly, confidential survey provides the College with data that helps it develop policy, plan its activities and respond to questions from stakeholders such as government and the media.
The survey aims to find out more about individuals' employment type and experiences, working patterns and professional development. It also asks about aspirations for the short- and long-term and current views on the veterinary profession.
Questions are also asked about mental health and well-being, using the Warwick-Edinburgh Mental Well-Being Scale. The data will be used to track the mental well-being of the profession at a population level over successive years - a process that started with the 2010 survey - which will feed into other work being carried out across the profession.
Finally, the survey includes a set of questions about 24/7 emergency cover, the answers to which will feed into the RCVS Standards Committee's current evidence-gathering exercise.
This year the survey, which is being carried out by the Institute for Employment Studies, will only be available online. All those for whom the RCVS has a personal email address (ie not 'info@' or similar) have been sent a participation request. Others will be sent a letter, including the survey URL. Those who do not receive this letter by Monday 14 April should contact Lizzie Lockett, on l.lockett@rcvs.org.uk or 020 7202 0725.
The deadline for completion of the survey is 30 April.
Canterbury-based solicitor Cooper & Co, which specialises in dog law, has launched a series of CPD-qualifying webinars for veterinary professionals available at www.doglaw.tv.
The webinars, which are presented by Trevor Cooper, cover a wide variety of subjects, including:
In addition, the site hosts videos about dog behaviour by the well-known dog trainer and behaviourist Carolyn Menteith. The topics covered in her videos include:
Whilst the videos are CPD-qualifying for veterinary professionals, they are also aimed at anyone else that works with dogs, and dog owners themselves.
To view the videos visit www.doglaw.tv.
A new study from the University of Surrey, published today in the journal PLOS One, has identified the specific effects of a malformation which affects affects toy breeds.
According to researchers, Chiari malformation has become prevalent as a result of selective breeding and affects many toy dog breeds which have been bred to look more doll-like, including Griffon Bruxellois, Cavalier King Charles Spaniels, Chihuahuas and their crosses.
Researchers took brain, skull and vertebrae measurements of 155 Griffon Bruxellois and compared dogs affected by the condition with normal Griffons. They discovered that Griffons with the disease had taller foreheads and that it had also caused the shape of the brain to change, with severely affected animals having their cerebellum pushed underneath the main part of the brain.
The researchers say that although it can be asymptomatic, in many dogs Chiari malformation can cause headaches, problems with walking or even paralysis.
The condition can also affect humans and the University is working with human geneticists at the University of Montreal, in the hope that better understanding of the condition will lead to improved treatment for both dogs and humans.
Lead author, Dr Clare Rusbridge from the new School of Veterinary Medicine at the University of Surrey, said: "Chiari malformation can be described as trying to fit a big foot into a small shoe. It can be very painful, causing headaches and pressure on the brain and can result in fluid filled cavities in the spinal cord. Our latest discoveries will be significant in driving this research forward and hopefully allow us to identify which genes may be associated with the condition.
"Our next steps will be to apply our technique to other breeds with Chiari malformation and investigate more sophisticated ways of screening, so that risk of disease can be detected more easily, at an earlier age and with a single MRI scan.
"We want to engage breeders and give them practical advice about the condition, but it is also important that the public recognises that breeding dogs in a certain way to influence how they look might not be in the animal's best interest. There are responsible breeders out there, who have invested in screening and who are breeding for health as well as producing attractive puppies, and it is vital that people only look to buy from them."
Novartis Animal Health has launched Farming against BVD, a new initiative to help in the fight against Bovine Viral Diarrhoea (BVD).
The campaign, which is being carried out in partnership with key industry bodies, will begin with an independent survey of farmers, the results of which will be announced in April.
An expert panel, headed by Professor Joe Brownlie (Royal Veterinary College and Chairman of the BVD Scientific and technical working group), will then come together to analyse the findings, using them to shape and drive an industry response.
Professor Brownlie said: "BVD is a costly and complex disease, spread by a pestivirus that affects the reproductive and immune systems. Persistently Infected (PI) animals are the main source of infection, but can be hard to identify without testing. Only total eradication will prevent the disease from spreading. Eradication Schemes in a number of European countries have already succeeded and Scotland and Ireland have embarked on similar schemes. The information being gathered will help the industry to develop a much needed scheme for England and Wales."
Joining Professor Joe Brownlie on the expert panel will be Dr Peter Nettleton (Moredun Research Institute), Mansel Raymond (dairy farmer and Chairman of the NFU Dairy Board), Caroline Dawson (Novartis Animal Health veterinary surgeon) and Paddy Gordon (veterinary practitioner).
Survey topics will include levels, and methods, of testing for BVD on farm, understanding of the role of PI animals and the financial impact of BVD on dairy and beef units. Farmers will also be asked who they look to for advice and how they view the role of vaccination.
Caroline Dawson MRCVS from Novartis Animal Health said: "Countrywide eradication may not be achieved for a number of years, although individual farmers can control the disease on their own farms within 1-2 years, providing substantial cost benefits. The purpose of this campaign is to encourage farmers to take action now against BVD. By working closely with their vets, identifying and removing PI animals, BVD can be removed. Ensuring adequate biosecurity and a robust vaccination policy will eliminate the risk of bringing BVD back onto the farm."
Professor Brownlie said: "Understanding what farmers understand about BVD, particularly the role of the PI animal, will enable members of the panel and the wider industry, including Novartis and the BVD Stakeholder Group, to meet farmer needs more accurately. Greater awareness of the problem is vital - this is the only way that progress towards eradication will be made."