New TV advertising campaign to promote Burgess Excel and Supadog
Burgess Pet Care is investing a six figure sum in its first ever television advertising campaign to promote Supadog and Excel. Running in tranches across targeted satellite and terrestrial channels up until August 2010, the adverts aim to drive trial and purchase of the products by offering samples through SMS or www.supatasty.co.uk and www.fibrevores.co.uk websites. Justin Heaton, Head of Marketing, Burgess Pet Care, said: "Burgess Supadog and Excel have seen huge growth this year despite the economic climate for consumers. Pet owners still want to feed their animals quality food but without...
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