Drontal sales soar on the back of national advertising campaign
Bayer Animal Health reports that sales of Drontal have achieved double digit growth following the company's recent advertising campaign. The company says its marketing push has been so successful that 83% of cat and dog owners now name Drontal ahead of any other wormer. Apparently, vet practice waiting room posters are most commonly the way pet owners learn about Drontal, while approximately half of those regularly tuning in to the popular TV series The Dog Whisperer and GMTV were aware of Drontal's sponsorship of the programmes. Dan White, Drontal's product manager said: "Bayer...
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