Virbac has announced the launch of a new campaign - centred on a video that'll make men and dogs wince - to raise awareness amongst pet owners about the alternative to surgical castration and encourage them to visit their veterinary practice.

Virbac says there is mounting evidence of a growing change in the attitude of pet owners towards permanent castration, that research has shown that 25% of pet owners are concerned or very concerned that neutering could be harmful for their dog1. The permanency of surgery has been cited as the reason why 67% of owners with entire male dogs have not yet opted for the procedure2.

Hence the campaign to raise awareness of Suprelorin, the company's reversible alternative to surgical castration, which uses visual metaphors to explain that there is: 'more than one way to crack a nut'.

The video is also broadcast on the campaign website:

Veterinary practices are invited to participate in the campaign by contacting their Virbac Territory Manager to order waiting room and client materials, or to book a Suprelorin lunch meeting for their practice. 

Suprelorin Product Manager Claire Lewis said: "Pet owner attitudes are definitely changing so by offering a choice when it comes to castration, veterinary practices have the opportunity to not only increase their overall castration rate, but also enhance their relationship with their clients."


  1. Mo Gannon & Associates (2017). Do you think neutering is harmful for dogs?. MG&A.
  2. Harris interactive. Understanding the usages & attitudes around cats & dogs sterilization and evaluating the potential of Suprelorin. (2017). 

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