Ceva Animal Health, manufacturer of Adaptil and Feliway, has announced that it'll be running Pet Anxiety Month in March.

The campaign will highlight things that can be done to help anxious pets, including getting professional advice from a behaviourist or trainer and using the company's products. 

There's a marketing pack for practices, to help you educate owners and promote the month. It includes bunting, wall displays, posters, leaflets and gift vouchers for pet owners. 

To raise awareness, Ceva will also be running a PR and advertising campaign together with a social media initiative in which owners will be encouraged to share their experience of having an anxious pet on Instagram and Facebook. 

Abigail King, senior product manager at Ceva said: "It is widely known that humans suffer from anxieties, but pets do too with 82% of dogs and 89% of cats reported to be scared of something1.

"It is therefore important that we educate pet owners on the signs of stress and the help and support that they can give to their pets. 

"Pet Anxiety Month will get people talking and we want people to know that there are products out there to support pets and that help is at hand to get the right advice, which is extremely important."

For further information, visit the Pet Anxiety Month website or follow the campaign on Instagram and Facebook.  To request the Pet Anxiety Month marketing pack, email cevauk@ceva.com.

Reference

  1. PAW (PDSA Animal Wellbeing) report 2018

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