The campaign is being fronted this year by a number of social media influencers, appropriately including Cat the Vet, aka Cat Henstridge (pictured right), Louisa The Vet and Alex And Bump.
Ceva has produced a number of materials to help practices get involved, including social media posts and templates which are now available from Ceva Territory Managers, or from the veterinary social media platform, Vet Social.
The company will also be launching an educational video that helps people recognise that older cats, and those with concurrent diseases, may have high blood pressure but show little in the way of recognisable signs.
Suzanne Page, Veterinary Surgeon and Amodip Product Manager at Ceva, said: “This year, in recognition of how busy practices are, we wanted to give veterinary teams resources that provide a straightforward and simple way to raise feline hypertension awareness.
"Hypertension is so difficult for owners to notice, so we are working hard with influencers to spread the word.
"There will also be leaflets to share and a new website for cat owners at www.catbloodpressure.com.”
For those wanting to brush up on hypertension, there's Ceva's free CPD course, led by Dr Sarah Caney, Feline Medicine Specialist and CEO of Vet Professionals, available here.
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Publishing Editor: Arlo Guthrie
Clinical Editor: Alasdair Hotston Moore MA VetMB CertSAC CertVR CertSAS FRCVS
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