The research, led by the Royal Veterinary College in collaboration with the University of Edinburgh and Nottingham Trent University, also revealed that 66% of owners would recommend their flat-faced breed to others.
Although previous RVC studies found that owners are initially attracted to brachycephalic breeds due to their distinctive appearance, this latest study has revealed that behaviour traits are a core component of why owners ‘love’ their breed and would recommend them to others; essentially, owners come for the looks, but stay for the personality.
In order to gain a deeper understanding of these views, the study, which included over 2,000 owners of Pugs, French Bulldogs and English Bulldogs, asked owners to describe which aspects of their current breed they would or would not recommend in their own words.
The main reasons for owners recommending their breed included:
Conversely, aspects of their breed that owners would not recommend included:
Dr Rowena Packer, Lecturer in Companion Animal Behaviour and Welfare Science at the Royal Veterinary College and leader of the study, said: "With a multitude of stakeholders trying to tackle the current brachycephalic boom in the UK, our results are of real concern to these efforts. Understanding how breed loyalty develops towards brachycephalic breeds, and whether it can be changed once established, is key to reducing the popularity of short-muzzled breeds. If first time owners of flat-faced dogs choose these breeds for the rest of their lives, then the current crisis could continue for decades.
"Although strong focus has been placed upon dissuading new puppy buyers from purchasing brachycephalic breeds, as they are now some of the most popular breeds in the UK, attention should also be turned to current owners. Priority should be given to developing evidence-based strategies to help these owners consider lower risk, healthier breeds when acquiring future dogs. Our novel findings start this process by highlighting the key behavioural characteristics that this owner group value."
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