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VetSurgeon.org publishes a curated feed of veterinary news for practising veterinary surgeons, with a primary focus on the UK profession.
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Our editorial approach is deliberately selective and concise. We prioritise clarity and relevance over volume, aiming to make each story worth your time.
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The new Mars Equestrian Veterinary Research Scholar Programme offers the opportunity to conduct research alongside some internationally-renowned experts in equine health and veterinary welfare while pursuing two advanced credentials: the Graduate Certificate in Animal Welfare and Behavior at Penn Vet during year one, followed by the Master of Research (MRes) program at the RVC in year two.
The RVC says the new format offers an exclusive opportunity for the candidate to refine their critical research skills and expand animal welfare knowledge while learning on location at both the RVC in England and Penn Vet’s New Bolton Center in Kennett Square, Pennsylvania, United States.
The RVC’s MRes programme gives students the chance to develop into scientists who can work well across interdisciplinary teams, tackling problems of practical relevance to veterinary and medical science. Many of the courses’ graduates go on to work in some of the world’s leading scientific research institutes, as well as within industry and government.
Professor Richard Bomphrey, Interim Vice Principal for Research at the RVC said: “I am delighted that the RVC is able to support this new transatlantic initiative for veterinary graduates following a generous donation from Mars Equestrian. It strengthens the ties between the RVC, the University of Pennsylvania and Mars Equestrian while providing an outstanding training and research opportunity. We look forward to welcoming the successful scholar and helping them to make an impact in equine research."
The Veterinary Research Scholar program is open to interested UK, US and international candidates holding a veterinary degree (DVM/VMD/BVSc or equivalent). The chosen candidate will receive an annual stipend and tuition as well as travel expenses.
The programme will commence in September 2021 in the United States before moving to the UK in October 2022 until its conclusion in September 2023.
The deadline to submit applications for consideration is 30th June 2021 or until an acceptable candidate is identified.
Applications should be sent to the Penn Vet’s Dr. Kyla Ortved atkortved@vet.upenn.edu.
Niall, who stepped up from Vice Chair to acting interim Chair of the Fellowship Board after the resignation of the previous Chair, has been formally elected as Chair of the Board.
In his role as Chair, Niall will continue to lead the Board, which is responsible for setting the criteria for joining the Fellowship across all three of its routes to entry, as well as the process by which applications are assessed.
An election for the position of Vice Chair of the Fellowship Board will take place in the autumn.
Niall said: “I am honoured beyond words to be elected Chair of the RCVS Fellowship and I'm very grateful for the support received to achieve this.
“I know I have very big shoes to fill, thanks to the great efforts that have gone on before and I will put all my available energy into continuing to work with our Fellows and the College to progress the goals of RCVS Fellowship as a resource of independent knowledge for our professions, to upskill and always innovate, while looking to enrich public awareness and discussion.”
Nicky Paull MRCVS, who has held the position of Chair of the Credentials Panel for the Meritorious Contributions to Clinical Practice pathway for the past three years, was successfully re-elected.
Nicky will continue to be responsible for making assessments of applicants aiming to gain Fellowship through the Meritorious Contributions to Clinical Practice pathway.
She will co-ordinate and oversee a review of the applications by her fellow panel members, as well as chairing any required appropriate panel meetings.
On her appointment, Nicky said: “I look forward to the challenge of continuing to grow the diversity of the Fellowship and celebrate those who, by their contribution to the advancement of the profession by clinical or educational scholarship and leadership, have had a significant impact on clinical practice within the veterinary profession.”
Niall and Nicky will be formally instated into their roles at Fellowship Day, which is due to take place on Thursday 28 November at One Great George Street, London.
https://www.rcvs.org.uk/fellowship/
Novartis Animal Health has announced the launch of a new campaign called Prepare, Predict, Prevent and designed to raise awareness of blowfly strike management in sheep.
The campaign will include new industry research, an expert-led report, and information tailored to farmers, veterinary surgeons and SQPs. The campaign is aimed at improving awareness of blowfly strike management, with a particular focus on prevention.
In the UK, blowfly strike (myiasis) occurs on over 80 per cent of sheep farms2. If untreated, strike can severely affect the welfare of infested sheep, and may result in death. For farmers, poor management of blowfly strike brings economic costs in terms of the loss of animal, production losses and in terms of treatment and control of the disease, which is easily spread.
Furthermore, previous research from the University of Bristol4, which simulated the pattern of parasite growth in different climate-dependent environments, showed that an increase in average temperature of 3 degrees Celsius would be enough to quadruple the incidence of strike in ewes and double the rate in lambs. This is a growing concern, with climate change models for the UK suggesting that over the next 50 years summer temperatures are set to increase by 1.5 degrees Celsius and winter temperatures by 2.5 degrees Celsius5.
Research conducted at the 2013 Animal Health Distributors Association (AHDA) Annual Conference indicated that, in the past five years, many believe the blowfly strike season is lasting longer and beginning earlier in the year, with the majority of early reported cases occurring unexpectedly in March. The findings have prompted a wider survey from Novartis Animal Health, which is urging SQPs, farmers and key opinion leaders nationwide to contribute answers at: www.farmanimalhealth.co.uk/fleecebind-questionnaire.
Katherine Openshaw, Ectoparasiticides Category Manager at Novartis Animal Health, said: "This has always been a serious issue for the sheep industry and elevated temperature is likely to bring about increased levels of blowfly strike and a longer season.
"We recognise the need to evolve attitudes towards parasite control and to provide farmers and prescribers with the knowledge and tools needed to facilitate a better management of blowfly strike. The 'Prepare, Predict, Prevent' campaign is all about simple, yet effective, measures to prevent the occurrence of blowfly strike, which can be enough to ensure farmers are protected from the potentially devastating impacts of flock infestation, offering season peace of mind.
"We have developed a range of materials to aid prescribers in promoting preventative solutions to farmers; these include farmer leaflets, posters and counter displays. We will also be offering training support so prescribers are best equipped to help farmers make informed decisions about preventative blowfly solutions."
References
The RCVS has clarified its role concerning new UK veterinary schools, saying that it has no mandate to control student or graduate numbers.
Responding to calls from the profession that it should comment on the desirability of any change in the number of schools or graduates, the College has confirmed that whilst it is committed to setting, upholding and advancing the standards that any new UK veterinary degrees would need to meet in order to be approved by the Privy Council, it has no role in capping student numbers.
The College also points out that the free market and mobility of workers in the EU makes any control at the level of a sovereign state effectively meaningless with respect to workforce management. However, the College says it is committed to ensuring that standards are maintained, and to continue working with bodies such as the European Association of Establishments for Veterinary Education, which evaluates veterinary degrees across Europe.
The College also seeks to support healthy debate through providing information on the state of the profession - an example of which is the survey that it recently commissioned from the Institute for Employment Studies on job availability for veterinary graduates over the last five years.
The headline results from that survey were released in the summer, and showed that increasing graduate numbers over the last five years have so far appeared to have had little impact on veterinary job prospects, with 94% of graduate respondents seeking a role in clinical practice obtaining work within six months of starting to look.
The full RCVS Survey of Recent Graduates report is now available, and also shows that, of the 43% of veterinary surgeons who graduated in the last five years who responded:
The answers were analysed by year of graduation, veterinary school, age and gender, and the full report is available online at www.rcvs.org.uk/publications.
The webinar programme includes both clinical and non-clinical topics.
Clinical topics include post mortem/diagnostics and calf pneumonia, parasitology – getting the basics right, and herd health planning – vaccination on farm.
Non-clinical topics include business skills, motivational interviewing techniques – facilitating effective communication between farmers and vets, and cow signals.
Webinars take place on the last Wednesday of each month, except August and December when there are no sessions.
Each webinar lasts for one hour, including a live question and answer session with the presenter. Those who are unable to view the live webinar will be able to access the content at a later date, but will not be able to pose questions.
To access the webinars, you need to register on Merial’s Nexus portal (merialnexus.co.uk). If you sign up in advance for individual webinars, you'll get reminder emails before they start.
The idea is that by raising money through exercise, which is documented to improve mental health, you'll be helping to boost your own wellbeing as well as supporting the wellbeing of others.
To take part, you need to team up with colleagues, then decide on a challenge such as an overall distance or a total step count you want to hit.
Then create a fundraising page through Just Giving, so you can share the link and spread the word about your event.
If you share photos of your fundraising on social media, be sure to tag Vetlife.
You can buy running vests and t-shirts from Vetlife through it’s website (use code Vetlife40! for 40% discount).
Vetlife trustee Richard Killen said “It is well recognised how important physical activity is for wellbeing and what better way to promote within your workplace than participating in this event.
"Vetlife is a great charity with ever-increasing demands on its services and it is hoped that much needed funds can be raised through the VMOM campaign.
"Vetlife will be grateful for any contributions to its work.”
https://helpline.vetlife.org.uk/
Petplan, the pet insurance provider has been selected as a Which? Best Buy. The independent consumer guide selected Petplan's 'Covered For Life' policy that covers animals for accidents and illnesses, including reoccurring conditions, such as diabetes and glaucoma, year after year, as long as the policy is renewed annually.
Alison Andrew, Petplan's Marketing Manager said: "The Which? report is crucial to being acknowledged as a worthy pet insurance provider. We feel being selected as a Which? Best Buy reflects how we treat our customers by offering excellent customer service, paying claims quickly, discounts on pet products and regular information about pet care through our magazine PetPeople."
Petplan provides insurance cover for dogs, cats, rabbits and horses and is the largest provider of animal health insurance in the world.
The aim of the study was to assess the adverse effect profile of each individual AED by analysing all available data that has been published for each specific AED and then evaluating how reliable the data was. The study was published in BMC Veterinary Research (DOI: 10.1186/s12917-016-0703-y).
To do this the researchers gathered, screened and assessed all the information published in peer-reviewed journals and publications. The individual studies were then evaluated based on the quality of evidence, study design, study group sizes, subject enrolment quality and overall risk of bias. The results, say researchers, now provide a new and more objective insight into the tolerability and safety of the AEDs.
Co-author of the study, Marios Charalambous, said: "We recruited systematic and statistical methods to combine, compare and summarize the results of independent studies and, therefore, create more objective and reliable conclusions based on the current evidence. It was a time-consuming, demanding and challenging process, but we are sure that we provide the clinicians now with essential information which they can use for daily practice."
By reviewing, assessing and untangling the vast amounts of data, the researchers found that much of the evidence for the medical treatment of canine epilepsy was based on subpar reporting of adverse effect and in studies that were below the expected standard. They say that only in recent years can the quality of studies carried out be considered adequate.
Professor Holger Volk, Clinical Director of the RVC Small Animal Referral Hospital and Professor of Veterinary Neurology and Neurosurgery (pictured right), said: "Not only does this study offer a new perspective on the management of canine epilepsy, but also highlights the importance of the need for trials which provide high quality evidence in order to have more reliable and objective results about the safety and tolerability of the AEDs in veterinary medicine."
Dr. Dave Brodbelt, Senior Lecturer in Companion Animal Epidemiology, added: “This is a valuable addition to the body of literature on canine epilepsy, highlighting safety issues and adverse events related to its management and adding further depth to the evidence base relevant to practicing vets."
The term ‘evidence synthesis’ describes a range of methodological approaches used to systematically review, appraise, and summarise evidence on a specific area.
The approaches differ from conventional literature reviews or narrative reviews, which are not required to have a specified search strategy or methodology for appraising evidence, and usually present a personal perspective or opinion.
There are three main types of evidence syntheses: rapid reviews, systematic reviews, and scoping reviews.
All have key principles in common, which includes the formulation of a structured question, a systematic search of the available literature, a defined process of reviewing and selecting suitable publications, and a methodology for analysing the final included evidence.
Evidence synthesis is still not widely used in the equine veterinary world, despite its recognised value in human evidence-based medicine.
In the new virtual collection, the EVJ discusses the what and the why of this important evaluation method, as well as providing free access to all the equine veterinary evidence reviews published to date, including:
“Evidence synthesis makes an important contribution towards generating the evidence base which underpins equine clinical practice,” said Professor Sarah Freeman. “The challenge compared to human medicine is that equine veterinary data sets are much smaller, and study approaches and methodologies often vary significantly which means that it may not be possible to combine or collate data sets.
“Given this shortfall, scoping reviews can be helpful to identify what information is out there, find areas where a systematic review could be performed, and provide a useful summary for all the studies in a particular area.”
Professor Celia Marr, Editor of the EVJ said: “As increasing numbers of evidence syntheses are published, they will expand our understanding of the current bodies of evidence in veterinary medicine.
“The existing studies are already informing us on how we use evidence in our practices and policies, and it is encouraging to anticipate how they will shape our development of future research, to generate the best evidence as the norm, in every case.”
The virtual issue can be found at https://beva.onlinelibrary.wiley.com/doi/toc/10.1001/(ISSN)2042-3306.evidence-synthesis-collection
Equine charity The Horse Trust has reported an unprecendented number of enquiries from people wanting to rehome their horses and ponies.
In the three weeks since the financial crisis resulted in repossessions, job losses and cash shortages, more than 500 people made inquiries about having their horses rescued or rehomed.
Susan Lewis, The Horse Trust's marketing manager said: "There is a new generation of horses which is being affected in this way. Animals which have been cherished for 20 years and are now approaching retirement age are becoming too expensive for owners to maintain at livery - especially as the winter season is approaching with its inherent requirements for additional feed, housing and veterinary care."
She added: "Most people are saying: 'Help, what can I do? I adore my horse which has lived with me since I was a tiny child - but now I can barely feed myself let alone my horse. He has always come first - but having lost my home and the field in which I keep him, I just don't know where to turn'.
"It isn't a new story - and we have for many years warned horse owners that they face the issues of cost, care and commitment well into the old age of a horse, which can be up to 30 years. Now, however, it seems that we are facing a more widespread crisis."
Like most other horse charities, the Trust's Home of Rest for horses is full to capacity.
"We simply can't take on any other animals," said Susan. "The charity pound is now stretched to breaking point as people's purses dry up - and with rising feed prices and veterinary charges, it now costs more than £17 a day to keep a horse here.
A special interest group has been established for vets, veterinary nurses and chartered physiotherapists interested in the rehabilitation of diseased and injured animals. 'Physiovet UK' aims to provide practical training in the field of veterinary rehabilitation and pain management.
The group's inaugural CPD meeting takes place on Wednesday 20th May this year in Cardiff and will be led by specialist in small animal surgery (orthopedics) Steve Butterworth and veterinary rehabilitation specialist Lowri Davies. Sponsored by Hill's Pet Nutrition and Merial Animal Health, the meeting will cost £80 for members or £100 for non-members (ex VAT) for the day long event. Membership of the group costs £50.
Lowri Davies, a founder member of Physiovet said: "At this first meeting, the focus is on helping to develop a protocol for diagnosis and management strategies for conditions of the hock, shoulder and lumbosacral cases. Practitioners will recognise that these are commonly occurring conditions that are often managed conservatively but treatment need not stop with a prescription of 'rest'. We will be describing a range of active interventions that build strength, flexibility and general fitness appropriate to lame animals to help restore function and mobility."
For a downloadable registration form for the event, to join as a member or for further information about the group visit http://www.physiovet.co.uk/. Places at the meeting can also be booked by calling 01626 867614 or by contacting kathrin@linhayvet.co.uk.
A groundbreaking 3d printing service offered by Replica 3DM, a spin off of Salisbury NHS District Hospital, has helped referral veterinary orthopaedist Andy Moores in carrying out surgery on dog that won the 2013 Crufts Friends For Life Award.
Haatchi is an Anatolian shepherd dog whose back left leg and tail were amputated after he was tied to a railway line and hit by a train. As a rescue dog, he was adopted by the family of a young boy called Owen Howkins from Basingstoke. Owen has Schwartz‐Jampel syndrome, which causes his muscles to be permanently tense. The two bonded and became inseparable.
Earlier this year Haatchi developed mobility issues with his remaining hindlimb. He was referred to Anderson Moores Veterinary Specialists, in Hampshire, where a laterally luxating patella was diagnosed. The patella luxation was a result of a complex deformity of the femur and the tibia. Surgery was needed to enable Haatchi to use his leg better.
Replica 3DM, which normally uses its £70,000 printing equipment to make models of human bones and joints, created a 3d model of Haatchi’s hind leg from hip to paw. Normally the company charges around £200 for a human mandible. So, in order to keep costs down, it suggested a scaled down model which would still make Andy's preoperative planning a lot more straightforward and would help identify the correct surgical approach and likely abnormalities which would be encountered. Andy emailed the CT scans to Matt Sherry from Replica 3DM Ltd who converted them into a 3D model of Haatchi’s leg. Production of the model took six hours.
Andy said: "Having access to a scale 3D model of Haatchi's limb prior to surgery not only allowed us to better understand his deformity but it also allowed us to practice the femoral and tibial corrective osteotomies prior to surgery to be sure they would achieve what we intended."
Replica 3DM Ltd is based at Salisbury District Hospital and provides a service producing 3 dimensional products used in various types of surgery e.g. fractured neck of femur, cranioplasty procedures and jaw fractures. The company says that while of course not necessary in all procedures, visualisation of fractures and deformities prior to surgery can help in pre planning of surgery, reducing costs in time and equipment as well as enabling smaller incisions and less soft tissue intervention, so that patient recovery is enhanced.
For more information, visit www.replica3dm.com or ring Matt Sherry at Replica 3dm on 01722 429185.
The company says the new award, which invites nominations from both pet owners and practices, is also to help raise awareness of Pet Diabetes Month, which this year takes place in November.
Pet Diabetes Month will have an emphasis on detecting the condition through initially screening urine samples, with pet owners being encouraged to visit their local vet practice.
Caroline Darouj, Product Manager at MSD Animal Health said: "There will be two categories for the award – one for the Pet Diabetes Professional Carer of the Year and one for owners – the Pet Diabetes Carer of the Year.
"A diagnosis of diabetes and decision to treat a feline or canine patient requires a lifelong commitment from the owner. We want to recognise the many loving pet owners who commit to giving their pet regular insulin injections and the practice staff who support them. We also want to create awareness of the importance of early diagnosis so pet owners can more easily spot the signs and realise that treatment is an option, which can be made easier with the use of the VetPen."
She added: "In veterinary practices there are outstanding individuals who make an extra effort to provide reassurance for pet owners when they may feel overwhelmed or fearful of their ability to cope with their pet’s diabetes. The Professional Carer of the Year could be a vet, vet nurse, animal nursing assistant or receptionist."
Pet owners and practice staff can nominate in either category. All the details can be found at www.mypetonline.co.uk/petdiabetesmonth.
The website will also be a central source of information about what’s going on during the campaign, tips on diabetes detection and prevention, plus a number of activities to get the attention of pet owners of all ages.
The deadline for nominations is 30th November 2017.
For further information please contact your MSD account manager.
The UK-Veterinary Antibiotic Resistance and Sales Surveillance (UK-VARSS) annual report shows that while sales of antibiotics increased slightly by 1.5 mg/kg to 31.0 mg/kg in comparison to the previous year, this was offset by a reduction in use of the more potent critical antibiotics.
UK veterinary antibiotic use in 2019 was the second lowest since the start of regular reporting, and the UK has one of the lowest levels in Europe.
Between 2018 and 2019 there was a 21% drop in of use of Highest Priority Critically Important Antibiotics (HP-CIAs) in food-producing animals, which account for 0.5% of total antibiotic sales. The UK has also seen an overall reduction in the level of resistance in E. coli from healthy pigs at slaughter since 2015 and resistance to HP-CIAs in E. coli is at very low levels.
Peter Borriello, Chief Executive Veterinary Medicines Directorate said: "In the last five years we have worked closely with the farming industry and veterinary profession to achieve huge reductions in use of antibiotics in animals.
"This demonstrates how farmers and vets have been working together to use antibiotics responsibly while safeguarding the health and welfare of our livestock.
"The UK Government will continue to work with industry to focus on infection control, reducing the need to use antibiotics to treat disease and maintain the UK’s world leading standards in animal welfare."
Chief Veterinary Officer Christine Middlemiss said: "I am delighted that the UK continues to lead the way as one of the lowest users of antibiotics in livestock across Europe.
"These findings are testament to the hard work of the UK’s farmers and vets to use antibiotics responsibly in order to tackle antibiotic resistance and protect our most critically important antibiotics in human health, while also reducing the burden of disease in animals."
Ceva Animal Health has highlighted a new meta-analysis1 which, according to the company, reveals that there is a significant (P< 0.001) association between the use of pharmacotherapy (fluoxetine and clomipramine) or pheromonatherapy (Feliway) and reduction or elimination of feline urine marking.
Ceva says this is the first time a meta-analysis technique has been used to evaluate the efficacy of interventions in veterinary behavioural medicine; the study assessed all published papers covering treatments for feline urine spraying. Ten studies in nine publications were analysed, despite their different study designs. In order to carry out the meta-analysis, the papers were rated according to importance and a 'placebo-effect' was calculated. Primary and secondary outcomes were also identified, with the primary outcome being the 'number of cats that either ceased or reduced spraying by at least 90%' and the secondary outcome being 'the number of cats that reduce spraying from baseline levels'.
Information is available by calling Lucy Brett at CEVA Animal Health on 01494 781510.
1. A meta-analysis of studies of treatments for feline urine spraying. Daniel S Mills, Sarah E Redgate, Gary M Landsberg. PLos ONE, April 2011, Volume 6, Issue 4
BCF Technology has launched a new bovine reproduction clinical booklet which can now be ordered free from the company.
BCF says the booklet has been specifically designed as a reference guide for the reproductive tract of the cow, providing key clinical commentary and scanning images to show various stages of the fertility and reproductive processes.
The booklet was written by Kimberly Palgrave, BS BVM&S RCVS, BCF's in-house vet, and aims to help the user understand the value in using ultrasound for heard fertility management.
The company says the booklet provides essential information which will be useful to its Easi-Scan and Duo-Scan customers. The correct evaluation of the bovine reproductive tract is an essential aspect of both beef and dairy herd management and this 16 page booklet could help the user either to decide or reaffirm its interpretation.
Kimberly said: "This booklet really demonstrates BCFs commitment to learning and hopefully it will provide a quick reference guide to be used on the farm. It's ideal for students and those new to using ultrasound for cattle reproduction."
To order your free copy, visit the BCF website http://www.bcftechnology.com/, telephone +44 (0)1506 460023 or email info@bcftechnology.com.
The Veterinary Marketing Association is running a free seminar on Thursday 24th November from 5-7pm for any delegates of the London Vet Show, or those in the vicinity, that feel they'd like to learn about the principles of marketing.
The VMA says that in today's competitive environment, the key to success for a veterinary business is often making oneself heard and standing out above the competition, but questions how many vets are taught any marketing at college or whether marketing is something that most vets just pick up over time?
The VMA's Principles of Marketing seminar will aim to address the basics in marketing, with an emphasis on the veterinary sector. It's taking place at the Hilton Hotel, London Olympia, a few minutes walk from the show.
The VMA has enlisted the services of Paul Fifield (Visiting Professor in Marketing Strategy at the Southampton University School of Management) to deliver the seminar.
This event is open to anyone and entry is free. As spaces are limited to a maximum of 60, registration is strongly advisable. For more information, or to register, please visit the VMA's website - http://www.vma.org.uk/.
The seminar will be followed by a free buffet and time for questions.
The company points to research which showed that in the US, and despite the importance of annual health checks, 45.7% of cats did not visit a veterinary surgeon in the year the study was conducted. Of those, 41% cited the reason as their “cats did not get sick or injured.” Only 16% said they did not have the money to pay for a veterinary visit.1,2
Apparently, a more recent poll by International Cat Care (ICC) also found that 50% of cat owners struggle to get their cat into a carrier, which is obviously a barrier to taking their pet to the veterinary clinic.
To help more cats get to the vet, International Cat Care has developed educational materials and a range of training aids including free online training videos, podcasts, emails and giveaways. They're available at: https://icatcare.org/international-cat-day.
Dr. Michael McFarland, Chief Medical Officer at Zoetis, said: "Many cat owners find it incredibly difficult and stressful getting cats into a carrier. As a result, many are reluctant to take their cat to their veterinarian unless they have a major health issue.
“Cats are intelligent animals and we want owners to know that they respond well to training. The ICC survey found that owners who use positive training and rewards find it much easier to get their cats into a carrier, so we are delighted to support the #BeCatCurious campaign this year.
“Visits to the veterinarian and giving medicines when needed are essential if we want to keep our pets healthy and protected, for example against parasites. So, encouraging owners to be more curious and to learn something new with their cat can not only strengthen the bond between them but also make life easier and healthier for cats and their owners.
The company has updated its waiting room board kit for veterinary staff to create a visual reminder of the importance of prompt diagnosis and management of dental disease and a tailored dental home care regime.
There is also a Pet Dental Health Month social media pack which includes imagery, videos and copy to use on your practice social media channels and client-facing waiting room screens.
Dental charts are also available to help explain dental aftercare in post-op appointments.
Will Peel, Marketing Manager at Animalcare said: "We know that veterinary staff recognise the importance of oral health, so we’ve created this range of materials specifically to support veterinary practices and to help people better understand how they can maintain good dental health in their pets.’
www.animalcare.co.uk/dentalhealthmonth
The company highlights figures which show that about 170,000 of calves born alive each year die in their first month of life1 and that up to 50% of deaths are caused by scour2, with over 48% of dairy heifer calves diagnosed with scour preweaning3. ORT, says the company, could help save the industry £60 million a year1.
The new campaign will encourage farmers to use ORT during scouring to provide sufficient essential electrolytes to correct acidosis, while still continuing with milk feeding. The company says milk is the best source of energy and fluid replacement for scouring calves and stopping milk has been shown to have no impact on the resolution of scour. In fact, calves left on milk during scour can continue to gain weight. The Making Milk Matter Against Scour initiative is being backed by a PR and advertising campaign and a social media initiative.
During the campaign Ceva will be running surveys to capture both vets’ and farmers’ experiences of scour and ORT. To take part in the vet survey visit https://www.surveymonkey.co.uk/r/ORTVet. There will be a prize draw from completed entries, with 10 vets receiving a £10 Amazon voucher.
Stephenie Clarke, product manager at Ceva Animal Health said: "The ‘Making Milk Matter Against Scour’ campaign will help highlight the financial and welfare benefits of using ORT at the first signs of scour and the importance of administering it alongside milk which is the best source of energy and will help calves maintain weight gain.
"The scour survey will provide us with an insight into the use of ORT in practice and on farm to help us drive improvements across the industry."
James Adams, BVSc FHEA MRCVS, farm animal lead at Langford Vets, University of Bristol, added: “If I could offer one piece of advice to farmers with scouring animals it would be to ensure hydration as dehydration is what kills! Rehydrating an animal is essential if an animal is to be able to regain its normal function and fend off any disease.
"We’ve been using Rehydion in our vet practice for approximately two years and we mainly recommend that farmers use it in cattle, but our clients also use it in lambs and kids. We get a lot of positive feedback from farmers on Rehydion, as they feel that it is effective and convenient to use, which aids compliance, and it can be given with milk, which is essential for maintaining a positive energy status."
For further information on the ‘Making Milk Matter Against Scour’ initiative visit www.makingmilkmatter.co.uk, contact your local Ceva Account Manager, call Ceva on 01494 781510 or email cevauk@ceva.com.
Vetoquinol UK is offering vets the chance to receive a free pair of either Oster A5 clippers or the new cordless Oster Power Pro Ultra Clippers, worth over £200, free of charge.
Buy £400 worth of Marbocyl P (palatable) tablets, and Marbocyl SA injection to get the Oster A5 clippers, which is equivalent to a 25% discount. Alternatively, to receive the new Oster Power Pro Ultra Clippers, you need to buy £700 of Marbocyl P and Marbocyl SA, equivalent to a discount of 29%.
There is also the option to include Clavaseptin in this offer. Clavaseptin is a highly palatable amoxycillin/clavulanic acid antibiotic licensed for both dogs and cats. Buy £400 worth of Marbocyl, Marbocyl SA AND Clavaseptin and receive the Oster A5 clippers, or spend £700 on these three products and receive the Oster Power Pro Ultra Clippers.
These Oster Clipper offers are valid until 29th August, or while clipper stocks last, and cannot be used in conjunction with any other promotion offers.
Ceva Animal Health has launched two iPhone Apps for veterinary professionals and cat owners.
The 'Metoclopramide' iPhone App calculates both the daily fluid requirements and the volume of metoclopramide to add to the fluid bag for a dehydrated, vomiting cat or dog.
The 'Cat Stress' App helps pet owners to measure the stress levels of cats by asking questions about their home environment; this will help evaluate the effect that modern living has on feline stress levels which may, in turn, encourage owners to take action to help prevent cats developing stress related behavioural or medical problems in later life.
The 'Metoclopramide' iPhone App is available to download from the iTunes store here.
The 'Cat Stress' iPhone Apps is available to download from the iTunes store by searching for 'Cat Stress'.
For further information, please contact your Ceva Animal Health representative or call the veterinary support team on 01494 781510.
Ceva Animal Health has renamed the veterinary behaviour product DAP as Adaptil, to highlight its key benefit of helping dogs 'adapt' to new situations.
Along with the name change, Ceva is launching a new Adaptil Collar. According to the company, the collar has undergone a number of improvements: it is now easier to fit, due to a new, practical buckle; it has a larger surface area for better diffusion of the pheromone and the Adaptil name is on the collar in print as well as braille.
In addition to the new name, both Adaptil and Feliway are having a packaging makeover to make them more consumer friendly. Packaging will now feature pictograms of situations in which the products should be used, encouraging dog and cat owners to use the product ranges appropriately.
Ceva will be offering pet owners a free limited edition Adaptil Frisbee for every Adaptil Collar bought from their local participating veterinary practice. The company is also running an online competition from 17 June until 17 July on the company's secrettohappypets.com website. Pet owners will have the opportunity to win a weekend for two with their pet in a Best Western pet-friendly hotel by submitting a story on why their pet deserves a weekend away.
Julia Wood, product manager at Ceva Animal Health said: "We have listened to feedback given on our pheromone range from both pet owners and veterinary professionals. The launch of Adaptil and the marketing support that we are putting behind both Adaptil and Feliway will boost awareness of the pheromones and their benefits amongst pet owners and further enhance their standing as the UK's leading veterinary behaviour products."
For more information, please contact your Ceva account manager or call 01494 781510.