The company says it thinks the film is an industry first because it depicts veterinary professionals in a way that they have never seen themselves before: cinematically showing the highs and lows of a typical day in veterinary practice.
Vets4Pets also says it wants the film to generate greater recognition for everyone working within the industry, not just its own staff, by showcasing the passion, dedication and commitment that unites them.
Keith Leonard MRCVS, Practice Owner at Vets4Pets Leeds Birstall where some of the video was filmed, said: “While there are no words that can do justice to the sheer passion and determination demonstrated by the entire veterinary community, taking part in this campaign and seeing the result is really emotional.
“After an unimaginably turbulent few years, this campaign makes me feel incredibly proud of my whole team.
"It genuinely shows what it’s like to work in veterinary practice and I can’t thank each and every one of my team enough for their outstanding dedication to the care of our clients – both the pets we care for and their owners.
"We all live and breathe what we do, and I hope they feel a sense of pride when they see this campaign.”
Gordon Dunn, People Director at Vets4Pets, said: “The veterinary sector has experienced immense pressure following years of unprecedented challenges and as an industry we need to do our utmost to ensure that veterinary professionals are supported in their development and careers. But alongside this, we need to understand that recognition goes a long way too.
In addition to working as a clinician in private practice and for charity, Gudrun has worked in several veterinary-related roles in industry, both in management and as a consultant, as well as being the Chair for the British Veterinary Association’s Good Veterinary Workplace Working Group.
In the new role, Gudrun will work support the implementation of the British Veterinary Association’s Good Veterinary Workplaces Code across the business.
Gudrun said: “Having been heavily involved in the work leading up to the Good Veterinary Workplaces Code during my time at the British Veterinary Association, I can fully relate to the many pressures that veterinary workplaces are currently under.
"Through supportive action and using evidence-based tools, I believe we can make a positive and lasting difference.
“It’s an honour to join Vets4Pets as we begin to implement its many commitments to improving the industry.
"I am excited to work towards a positive future for veterinary workplaces and being able to work with Vets4Pets to build a well-resourced and accessible tool for practices to implement good veterinary workplaces will help our practices to attract and retain the best clinical talent.”
Vets4Pets says research has shown that 28% of cats between 11 and 15 years show at least one clinical sign of cognitive dysfunction, with this figure increasing to 50 per cent in cats over 15 years of age1.
The prevalence in dogs is also reported to be significant, with some estimates indicating that 28% of 11- to 12-year-old dogs and 68% of 15- to 16-year-old dogs are showing clinical signs of the condition2.
A 2010 study, which used data from pet owner questionnaires, also estimated that the prevalence of cognitive dysfunction was 14.2% in dogs over the age of eight years, yet only 1.9% of older dogs were clinically diagnosed with the condition3.
The survey of 2,000 owners, which was conducted for Vets4Pets by market research company OnePoll, found that half would not be confident identifying the early indicators of cognitive dysfunction, namely: confusion, anxiety, restlessness, and a decreased desire to play.
62% said they would put any significant behavioural changes in their pet down to them getting old, and more than three in five admitted they can find it difficult to understand the signs of when they should be taking their pet to visit the vet.
Up to 33% delay taking their pet to the vet as they worry they might get bad news
However, 35% said they have or will increase the number of routine visits to the vets as their pet gets older.
Dr Huw Stacey, Director of Clinical Services at Vets4Pets said: “It is only natural that many pet owners can have apprehensions about bringing their pet along to the vets, which is just a testament to how much they care.
"But this is also why it’s incredibly important that we as an industry have the expertise and training needed to properly support pet owners with this diagnosis."
“Our ultimate goal is to help educate vets and nurses across the nation and empower them in their decision making when diagnosing elderly pets, as well as helping pet owners to care for their pets so they live a longer, healthier and happier life.”
As part of its campaign, Vets4Pets has sponsored a free CPD webinar in which Dr Sarah Heath, RCVS and European Veterinary Specialist in Behavioural Medicine (pictured right), considers ways in which the veterinary profession can improve the detection of this condition, enabling them to offer practical advice and support for senior pets and their owners.
The recording consists of a 45-minute webinar and a 15-minute Q&A session which will be available for anyone to watch for a year.
To watch the webinar, visit: https://vimeo.com/684610594/3d9d258bcb.
References
Sponsored by Vets4Pets, Sarah will look at ways the veterinary profession can improve the detection of this condition and enable you to offer practical advice and support for older animals and their owners.
Sarah is an RCVS and European Veterinary Specialist in Behavioural Medicine and was made a Fellow of the Royal College of Veterinary Surgeons in 2018.
She is a Certified Clinical Animal Behaviourist under the ASAB accreditation scheme and registered as a Veterinary Behaviourist with the Animal Behaviour and Training Council.
Dr Huw Stacey, Director of Clinical Services at Vets4Pets (pictured right) said: “Sadly, cognitive dysfunction is a progressive degenerative disease that can affect many of our beloved pets during their lifespan.
"However, various studies have shown that early intervention, using a combination of environmental, nutritional and medicinal approaches, can lead to significant improvement in quality of life.
“As part of our commitment to the wellbeing of pets, we are partnering with Sarah to sponsor this webinar and enable the entire industry to access the latest insights into early detection and proper management of the condition.
“Our aim is to help educate vets and nurses across the nation and empower them in their decision making when diagnosing elderly pets.”
The webinar will consist of a 45-minute webinar and 15-minute Q&A session.
It will count as one hour of CPD, and a recording will be available to attendees for a year following the event.
The webinar also forms part of a wider campaign which will see pet owners polled to ascertain their current understanding of the condition, and ultimately help to raise consumer awareness of cognitive dysfunction.
To register for a free place, visit: https://bit.ly/3IkuC9e
Under the scheme, 60 students will be given two weeks of supported clinical placements in more than 50 Vets4Pets practices across the UK, helping to prepare them for work in a clinical environment.
Successful applicants will receive £334 per week during their placements and will also have access to a fast-track application to the Vets4Pets Graduate Programme.
Emily Bridges, Vet & Graduate Programme Lead at Vets4Pets said: “While we know that great EMS placements are a key part of a student’s development, we also know that it has become increasingly difficult for students to fund EMS while they are studying.
"By launching the bursary scheme, we’re hoping to provide students with the support they need to get the most out of their placements, without the financial worry."
Jessica Windham, a veterinary graduate from the RVC, London, took part in the pilot. She said: “For me, the bursary helped to pay for my fuel and food while on placement.
"This meant I could go home and rest after eight hours in the practice, instead of going straight to my part-time bar job and working an extra four-hour shift like many students have to do.
"Ultimately because I was less tired, I performed far better as a student and learned a lot more.”
Applications will open in March 2022 for placements beginning in summer, and students can find out more at: www.vets4pets.com/ems
The findings will be published in a freely-available and independently-authored report.
Jane Balmain, Chief Operating Officer at Vets4Pets (pictured right), said: “The last 18 months have been indescribably tough for everyone, not least the veterinary practice teams. Soaring levels of pet ownership coupled with recruitment challenges have meant that an already-stretched profession has been almost brought to its knees.
"As a profession, you’ve always put pets first. But now it’s time to also concentrate on you - the vets, nurses and support teams that make up our beloved sector. We want to hear how you’re feeling and give you the power to help us make change.
“By launching this sector-wide survey, we’re kick-starting a vital conversation to protect the wellbeing of vet teams and the future of the profession. We believe that, by sharing experiences openly and honestly from all corners of the sector, we can come together to bring about the much-needed changes to ensure it remains an attractive, long-term career option.”
The survey, which runs until 16th November 2021, can be completed at www.projectlisten.co.uk. Respondents will remain anonymous and no data will be collected via the survey.
The company has won the Institute of Student Employers (ISE) 'Best Graduate Onboarding and Induction Activities Programme.' (Dear god. Not to take anything away from Vets4Pets' considerable achievement, but is it just me that finds it like fingernails on a blackboard when people take a perfectly serviceable preposition like 'on board' and turn it into a verb?).
Gordon Dunn, People Director at Vets4Pets, said: “As a leading UK veterinary employer, we view it as our personal responsibility to fully prepare graduates at the beginning of their career. This includes, but isn’t limited to, ensuring they are equipped with the right skills and behaviours to forge their own individual career pathway, and increase the chances of them remaining in the profession.
"The induction and onboarding of our graduates forms the lynchpin of our programme, and clearly sets out what is to come. Being recognised for the work we’re doing to develop the next generation of veterinary talent is a huge celebration for us and is a testimony to the investment made and hard work over the last few years to develop and evolve a world-class development programme. We’re extremely proud to be recognised for this achievement.”
The Mayor of Loughton, Councillor Philip Abraham, officially opened the Vets4Pets Loughton veterinary surgery inside Pets at Home at the Epping Forest Shopping Park, before enjoying a guided tour of the bright and modern facility.
Cheryl, who stars in the BBC’s children’s TV show The Pet Factor, said: "It’s fantastic to be able to open the doors to Vets4Pets Loughton and reach a landmark number of practices for the group.
"The opening event gave us chance to meet new clients, and welcome them to the practice."
Cheryl qualified in 2009 and is also a joint venture partner at Vets4Pets Chadwell and Newbury Park in Ilford.
Nick, who qualified in 2008, is also joint venture partner at Newbury Park, Romford, Beckton and Dagenham.
Nick said: "I have always been interested in caring for pets and have several dogs and cats at home.
"I love being a veterinary nurse and I’m delighted to have another opportunity from Vets4Pets to open my fifth practice.
"Once again the process to open a practice has been easy and we’ve had brilliant support on all aspects from Vets4Pets.
"I’m now looking forward to welcoming pets and their owners to Vets4Pets Loughton and providing the highest standard of veterinary care to the area’s pets."
The new practice will create five new jobs, with two vets, veterinary nurse, two pet care assistants and a receptionist.
Chief executive of the Pets at Home Vet Group, Andrei Balta, said: "Cheryl and Nick are two great advocates for the veterinary profession and we’re delighted they are part of the group.
"Wherever we have opened, pet owners have responded enthusiastically to our state-of-the-art practices and convenient opening hours.
"The joint venture model we operate across our practices provides the support vets and vet nurses need to run their businesses.
"It allows them to focus on what they really love, looking after the health of animals, while the support team helps with other areas including marketing, HR and business strategy."
Vets4Pets has announced that it is piloting a 'revolutionary' new 24/7 service at its practices in Rayleigh in Essex, Rustington in Sussex and Bournemouth in Dorset.
The company says that clients of the new 24/7 clinics will be able to have their pets seen and treated at any time by the same team, with the same level of service and at the same price as daytime treatment.
Research carried out by Vets4Pets showed that pet owners struggle to fit visits into their busy working lives, so the 24 hour practices will offer consultations up to 10:00pm and allow clients to drop pets off early in the morning, before traditional practices open.
In addition, the 24/7 clinics will see emergency and routine cases around the clock at no extra cost and will provide care for pets that need to be hospitalised overnight. Vets4Pets says that the practices are equipped with in-house surgical facilities, lab, pharmacy, digital x-ray and ultrasound, and will have a veterinary surgeon and nurse on-site at all times, so its clients will get the highest standard of care.
Clients of other practices within the group will also be able to use these facilities if their own vet feels their pet would benefit from overnight care and is within driving distance of a 24/7 practice.
Kirsty Bridger MRCVS, Joint Venture Partner at Rayleigh Vets4Pets said: “We have been telling our clients about 24/7 for the last few weeks and we have only received positive responses. The perceived increase level of service has been so well received and customers are delighted that we will be offering out of hours services with no extra charge. This is about listening to what our clients need and providing them with more convenience and excellent service however and whenever we can.”
Sally Hopson, CEO of the Vet Group said: “All of us at Vets4Pets are focused on leading innovation in the veterinary sector, and as our clients live increasingly busy lives, these 24/7 pilot practices are our way of helping them manage their hectic schedules, while also ensuring that pets in need of urgent treatment can be seen at any time. We are very excited about the potential of our 24/7 practices and our ability to offer customers extended quality, service and convenience of veterinary care.”
VetSurgeon.org asked Vets4Pets some questions about the new 24/7 practices:
VetSurgeon: Is V4P going to offer an OOH referral service to other practices?V4P: As this is a pilot, initially Rayleigh will only be offering this service to other practices within the VetGroup. However, once we understand more about how the model works, we may open the service to other practices, particularly in areas where there are few or no other options for them to outsource OOH cover.
VetSurgeon: How is V4P able to offer OOH consultations at the same price as daytime consults?V4P: At Vets4Pets we care about offering our clients the best service we can. We believe that it's important that clients can access veterinary care at all times of the day or night without prohibitive surcharges. The 24/7 business model is built around this concept. This is clearly a significant change from the traditional way of thinking about out of hours care within the industry and we think clients and their pets will benefit.
VetSurgeon: How will it affect the quality of life of the vets & nurses working at the practices?V4P: We have thought carefully about the rotas that the vets and nurses will be working. We've looked at best practice within the veterinary industry and in other industries which work around the clock and we have developed guidelines based on these benchmarks which will then be flexed depending on the requirements of each individual team.
VetSurgeon: Does V4P think others will follow?V4P: We hope this is something that will expand across our own group once we've completed the initial pilot phase. We believe it's the right thing to do for our clients and for their pets. This is a new way of thinking about out of hours care and we're lucky to be able to work with forward thinking Joint Venture Partners who are putting their clients at the centre of their thinking. If others follow the model, that can only be a good thing for pet owners and for pets.
VetSurgeon: Does this threaten Vets Now?V4P: We work with Vets Now in many of our practices and we hope to continue to have a positive working relationship in the future. VetsNow have a different and well established business model. Our objective is simply to offer our clients and their pets the best levels of care that we can by being able to provide them with the same level of service at the same price at any time of day or night.
Vets4Pets has unveiled its latest national TV advertising campaign, which airs for the first time during Coronation Street on ITV tonight.
The 30-second commercial was shot at five different locations around the UK and features John Davies-Riand MRCVS Vet Partner at Vets4Pets Leeds and Sarah Scott Vet Nurse Partner at Vets4Pets Kettering.
The commercial is running nationally until 28th March and forms part of a national campaign offering owners of elderly pets a discounted £25 senior pet health check with a vet and a half price bag of senior pet food.
Gill Hammond, Head of Brand Marketing said: "It was really important to us when planning this new campaign that we feature our real partners, they are at the end of the day the core of our business and the faces that our clients see when they visit us. The offer itself, focusing on senior pets is testament to our partners' and their teams' commitment to on-going pet health care."
Lee Ashton, founder of Bugler Smith, the agency behind the new ad said: "Working with Vet4Pets on this project has been a really exciting process. Having got under the skin of the brief, and carried out some initial research within Vets4Pets practices nationwide, the overwhelming and consistent theme from everyone we spoke to, was how they have a real passion for pets and making every difference they can.
"This was key to our message, and we felt it was really important to use their best brand ambassadors (their own vets and veterinary nurses) to introduce the brand to the public, to really demonstrate in a straight forward way what makes them different to other vet practices, and we're really pleased with the outcome."
Vets4Pets has announced the opening of its 220th joint venture practice, together with a TV advertising campaign to support the growing business.
The 220th practice, opened with veterinary surgeon Lisa Bensley, is part of what the company describes as a 'healthy schedule of openings over the next few months', including two Companion Care practices in Pets at Home stores by mid June.
Lisa said: "I wanted to open my own practice so that I could to offer the standard of care I would want for my own pet. There are always so many frustrations when working for someone else in their practice.
"I really feel that Vets4Pets and Companion Care practices are the future, people are looking for a step up in veterinary care and services which I feel we can provide. It is so much more affordable than you would think and getting that business loan and the whole journey is made so easy. There is always someone on the end of the phone who will help with any problem and you are supported by so many people, experienced in their specific fields, covering any area you may need in your business ".
The television campaign (see below), which is running throughout June and July, focuses on 'Bug Packs' which are offered to all Vets4Pets clients and include 12 months vet recommended parasite treatments with 25% off.
Leigh-Anne Brown, Partner at Vets4Pets Harrogate and Chair of the Vets4Pets Professional Services Board said: "The reason we can manage to provide such a great deal is because of our size and an excellent commercial relationship with our suppliers which enables us to offer the discount. Now that Bug Pack has taken off we have the media buying power to advertise on national TV while our Online Marketing Team can even promote the package and sell the service online and the Local Marketing Team continue to implement the campaign on a more local level around each practice's community."
For more information about opening a Vets4Pets joint venture practice, call 0800 0280 513 or email partnership@vets4pets.com
Pets at Home has announced the acquisition of the joint venture practice business, Vets4Pets, adding 93 stand-alone veterinary practices to the 116 in-store practices it already operates under the Companion Care brand.
Providing veterinary and grooming services to consumers is seen as the way for the retailer to overcome competition from the Internet.
Nick Wood, CEO of Pets at Home said: "The expansion of our veterinary business is a key element of our growth strategy for Pets at Home, providing additional services to our customers within our stores or close to our customers' homes. The acquisition of Vets4Pets is an important step in the delivery of this strategy. Vets4Pets is highly complementary to Companion Care, sharing fundamental beliefs and values, and is an excellent strategic fit for Pets at Home. I am delighted that Peter Watson has agreed to stay with the business. His knowledge and experience will be invaluable as we continue to build our veterinary business with both stand-alone and in-store practices. He will work closely with Jane Balmain, the Managing Director of our Companion Care business as we integrate the two businesses."
Peter Watson, Founder and CEO of Vets4Pets said: "Pets at Home holds a unique place in the retail landscape, built on a strong identity and a real passion for people and pets. It is clear to me that Nick and his team have a similar vision for their veterinary business. I'm delighted to be working with Nick to continue to expand the veterinary business by offering attractive joint venture opportunities for vets in stand alone locations to complement the offering in Pets at Home stores."
Companion Care MD, Jane Balmain added: "Companion Care and Vets4Pets each enjoy a strong reputation among both vets and customers. Both businesses have a common business model, offering joint venture partnerships with vets. I am looking forward to working alongside Peter as we bring the businesses together, continue to expand our joint venture partnerships and accelerate our growth."
Vets4Pets' UK operational centre will remain in the East Midlands, with its support functions being split between Companion Care's operation in Oxfordshire and Vets4Pets' Guernsey office.
Vets4Pets has announced the opening of its 93rd practice in Kidderminster
The joint venture partnership was opened by husband and wife vets, Edd and Olivia Pring.
Edd and Olivia met at the Royal Veterinary College, where they both studied and graduated in 2002. Now married with two young children, Edd and Olivia wanted to be able to provide a secure future for their young family. Olivia said: "Being a vet is a time-consuming career choice; the hours can really eat into your personal time. Having the ability to open our own practice, spread the work load, not work weekends, have no out of hours AND get business support, means we will be able to do what we love and see our lovely boys grow up".
Vets4pets said it worked particularly hard to find the right property for the new branch. Mark Hanson, Partner Relationship Manager, Vets4Pets said: "Edd and Olivia had recently moved to Kidderminster to be close to family, knowing this we wanted to ensure their practice wouldn't be too far away for them to travel every day. We worked closely with them seeking out sites that would both suit their needs and the criteria that all Vets4Pets practices must adhere to, ensuring the practice's success."
Once a site was made available Edd and Olivia were able to get involved with the design elements of their new practice allowing them to have input on how the practice would function.
Edd said: "It's very nice to be in a purpose-built practice that you have been able to have input into the design and layout, but with the backup of people who have done it all before; learning from their mistakes! We really enjoyed meeting all the other local JVPs who seem like great people. It made us think, if they can do it so can we! Meeting the teams in Nottingham and Peter Watson and the teams in Guernsey was really useful; it was great to see Peter is still so passionate about the business and that we have a great, highly experienced team behind our new business".