The company has been gathering information on the health, wellbeing and life expectancy of hundreds of thousands of dogs since 2014.
Sean McCormack (pictured right), Head Vet at tails.com, said: “As a vet in practice, you gain an understanding of general animal issues and trends. But what this data can do is look over hundreds of thousands of dogs, unpick all of the nutritional, breed and age-related data we’ve collected over time, and then provide an insight-rich window into the best possible way to care for our dogs.
“We’re really just scratching the surface in terms of what we have at our disposal. There’s real potential for Data Labs to fundamentally change the way that we view dog nutrition and dog health going forwards.”
According to the company, the database has already revealed that:
Lorna Brightmore, Lead Data Scientist at tails.com, said: "Even at this early stage, we are finding strong associations between a number of health factors and longevity and our conclusions will only become stronger over time.”
The first major milestone of Data Labs will be the publication of tails.com’s first peer-reviewed scientific paper.
The paper will detail the effects of body weight, body condition, gender and neutering on the longevity and health of dogs, with further scientific papers planned for publication in the coming months and years.
For more information, visit www.tails.com/gb/data-labs/.
Tails.com, a UK pet nutrition company run by a team of people with backgrounds working for well known names as innocent, lovefilm.com and graze, has launched an innovative service delivering dog food optimised for each individual animal, direct to your door.
The concept behind tails.com was born when the company’s co-founder and head vet saw the impact of different diets on the pets in his surgery and realised that the best way to deliver effective health benefits through nutrition was to create unique diets for each animal.
Using research which included analysis of detailed pet growth curves and nutritional requirements based on a wide variety of physical and lifestyle variants, tails.com developed a system which it says offers an optimised feeding plan for each individual dog.
Visitors to tails.com are invited to complete a questionnaire which is then used to calculate their dog's individual feeding plan and the price. After that, the food is delivered to your door in packaging which displays the name of the dog it's for. Nice touch.
Another nice touch in these times of spiralling pet obesity is the inclusion of a free, vet-designed Perfect Portion Scoop, together with an individual feeding plan to help customers feed the correct amount of food in each meal.
The team’s lead nutritionist is Dr Samantha Ware MSc BSc (Hons), a pet nutritionist with over 15 years of experience in the pet food industry. She said: “Tails.com can create a bespoke diet and feeding plan to fulfil the unique nutritional needs and specific feeding preferences of your dog, for life. As a pet nutritionist, the most common question I face is ‘what is the best food that I can feed my pet?’ Despite the plethora of brands and products available in the market it can often be quite a challenge to find and select that perfect product to fit that specific pet, let alone within the budget of the owner. Bespoke diets are the ideal solution. With the ‘Tailored Nutrition’ proposition Tails.com has challenged the status quo, and has fully embraced and acknowledged that each pet is an individual and has its own unique nutritional needs.”
Any UK-based veterinary surgeon that would like to try tails.com free for 2 weeks (with a one-off £1 delivery charge), visit the site and enter the code VETSURGEON, valid from now till 28th September 2015.