Lots of April Fool's Day gags involving animals this year...
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The Sun reported that Sir Richard Branson's health club chain, Virgin Active, is launching a new gym for dogs only, to combat the pet obesity epidemic. Alton Towers supposedly launched a new rollercoaster ride for dogs only. Meanwhile, Pasante, a condom manufacturer, launched the 'condog', though this seems to be a variation on an idea that has been around for a while now.
My favourites, though, were two April fools unrelated to animals. The first was from Cadbury's, made more believable by the fact that it was planted in the Southampton Echo. The second was the announcement by BMW that Dr. Noit All, the company's Head of Innovation, had developed a fuel-saving system called Magnetic Tow Technology (MTT). Readers were invited to keep abreast with future developments from BMW by emailing Dr. Noit All's colleague at uve.vollenvorit@bmw.co.uk.