Veterinary surgeon Marc Abraham and social media expert Andrew Seel have launched a new website for pet owners: ThePet.net
The site uses the power of social networks on the internet - in a similar way to Facebook and Tripadvisor - to allow pet owners to join together, share and rate their own pet-related experiences, and ultimately help each other find the ‘best their pet can get'. The service, completely free, aims to be the most trusted and up-to-date source of pet information available anywhere.
Pet owners can find reviews of pet friendly services, such as hotels, groomers, kennels and vets, written by other pet owners. They will also be able to connect online with friends and their pets.
Pet friendly businesses can list their service on the website for free and interact directly with their customers.
Marc said: "After working in the pet industry as a vet for 13 years, I believe it's time for a much-needed shake-up. Increasing corporate attitudes, widespread complacency and a lack of the personal touch are turning pets into luxury items when they were once just a normal part of everyone's family."
Marc Abraham MRCVS, the Paul O’Grady Show’s resident vet is setting up a new website for pet owners www.thepet.net, described as being the first to use the power of social networks (think Facebook), to bring pet owners together to share and rate pet experiences, and help each other find the best their pet can get.
I think it'll fly, and if it does, it will be one for many in the profession to keep a close eye on. Reputations can (and have) be made or lost on these kinds of websites.
What's more, previous community sites for pet owners based on the more simple forum model have shown the danger of attracting, well, the nutters. I've seen at least two populated almost entirely by raw meaty bones evangelists firing false (or at least unproven) accusations at everyone from pet food manufacturers to individual vets. Worse than that, the same people seem to advocate alternative therapy for just about every medical condition under the sun. 'Heart failure you say? Wave some of these crystals over its tail'.
I can see pet owners flocking to this kind of site in their hordes. But for it to have any kind of credibility within the profession, I fear Mr Abraham will have to be absolutely ruthless in weeding out those who will inevitably try to use the site as a soapbox for extremist viewpoints. That'll be a challenge. I have first hand experience of just how tenacious some of these people are!