Joint Care contains glucosamine, rosehip, echinacea, and vitamin C, and Supreme Petfoods says it's been developed in response to growing awareness of osteoarthritis (OA) as a significant yet under-diagnosed condition in small mammals.
Supreme points to a retrospective study which identified osteoarthritic lesions in 40% of domestic rabbits, with prevalence strongly correlated with age and body weight.¹
The company says that while definitive prevalence data in guinea pigs is lacking, OA is considered to be common in this species as well.²
Molly Varga, RCVS recognised exotics specialist, said: “Signs of joint pain are often subtle or masked in prey species.
"Proactive use of nutritional supplements like Science Selective Joint Care can help maintain mobility and may delay progression.
"Nutritional support, combined with appropriate husbandry and veterinary care, can make a real difference to long-term quality of life.”
As well as glucosamine, Science Selective Joint Care also contains rosehip, a botanical with claimed anti-inflammatory and chondroprotective properties and echinacea, which has claimed anti-inflammatory, antioxidant and immunomodulatory activity.3,4
Supreme says Vitamin C is an essential nutrient for guinea pigs and beneficial for rabbits, and contributes to normal collagen formation and may help protect joint tissues from oxidative stress.
Claire Hamblion, Marketing Director at Supreme Petfoods, said: “With 45% of pet owners now regularly purchasing supplements for their animals,5 the demand for clinically relevant, species-appropriate products is growing.
"We work closely with veterinary and nutrition experts to ensure our formulations meet emerging needs and Joint Care reflects that commitment.”
Available in 100g packs, Joint Care has a recommended retail price (RRP) of £6.99 and is suitable for rabbits, guinea pigs, and chinchillas.
https://supremepetfoods.com/products/science-selective-care-supplements
References
The range includes Digestive Care, a supplement formulated with natural prebiotics and fibre to support gut motility and promote the growth of beneficial gut bacteria, and Urinary Care, which contains dandelion, cranberry, and vitamin C to help reduce the risk of urinary issues, such as bladder sludge.
Skin and Coat Care with antioxidant-rich spinach and linseed, is designed to support skin and coat health, while Vitamin C Care combines vitamin C, cranberry and blackcurrant to support immune function and vitality.
Claire Hamblion, Marketing Director at Supreme Petfoods said: "Over half of rabbit owners take their rabbits to the vet at least once a year.
"They are becoming much more engaged with their pet’s health care needs and want to provide high standards of care.
"Our new range meets the growing demand for products that offer health benefits beyond basic nutrition.”
www.supremepetfoods.com
Based on a survey of 1,000 rabbit and guinea pig owners, the report found that amongst other things, 80% of these animals are cared for by women, that there has been an 8% increase in the number of rabbits being kept indoors and that dental disease is the main reason for seeking veterinary advice, followed by gastro-intestinal stasis.
https://supremepetfoods.com/blog/uk-small-pet-market-report-2024/
230 vets took part in the survey1.
75% reported that they see rabbits affected by dental disease regularly.
GI stasis came in second place at 54%, followed by obesity at 52%.
They were followed by respiratory tract infections (21%) mobility disorders (19%), urinary disease (10%) and pododermatitis (10%).
Purina says the three most common diseases are all intrinsically linked to the feeding of poor-quality diets and despite substantial improvements in nutritional knowledge among rabbit owners, 57% of rabbits are still being fed inappropriately.
Claire Hamblion, Supreme’s Marketing Director said: “Owners want to do the right thing, but all too often lack of awareness about nutrition leads to poor health and wellbeing.
"The great news is that progress is being made.
"Well over half of UK rabbit owners now take their pet to the vet at least once a year2, and 79% of vets say that nutritional knowledge among rabbit owners has significantly improved.
"We’re keen to build on this and are proud to offer not just high-quality species-specific nutrition but a range of educational materials as well as free samples to help veterinary teams engage with owners”.
The talk, entitled “Rabbit Dentistry: It Takes Two”, will be co-presented by Craig Tessyman, an exotics veterinary nurse who works alongside Molly at Rutland House Referral Hospital. Their talk will cover the diagnosis and management of dental disease. It is aimed at any veterinary surgeon or nurse who wants to learn more about best practice in rabbit dentistry.
Molly, who holds both a Certificate and Diploma in Zoological Medicine, said: "Dental disease is common amongst pet rabbits, so small animal vets often need to diagnose and treat dental problems.
"It can be challenging to manage these cases. Our aim with this talk is to help vets improve their clinical approach, and also to provide useful tips for nurses – we want to explain how the practice team can work together with these cases, along our theme of ‘it takes two’."
Molly and Craig’s presentation will cover relevant background on the mechanisms of chewing in rabbits and provide practical advice on recognising and diagnosing dental disease. Physical examination and dental charting will be discussed, as well as dental radiography.
Molly said: "Radiography can be a really useful tool to assess dental disease in rabbits. Vets often aren’t as familiar with positioning and evaluating radiographs of rabbits as compared to cats and dogs, so we’ll give some useful tips on what to look out for."
Molly will share some advice on taking good dental radiographs, and then go into the details of interpretation, explaining how to use imaging to gain a more accurate diagnosis and enable more specific treatment. After this, she will discuss how best to plan and perform dental treatment. Incisor removal, cheek tooth extraction and pulpectomy are some of the topics she’ll cover.
The talk counts for 1 hour of CPD and will be held on 11th November at 12:20pm. Those who can’t make the live session can access a recording afterwards. More information and the sign-up link is available here: https://supremepetfoods.com/rabbit-dentistry-it-takes-two/.
Supreme PetFoods has published a series of rabbit lectures for veterinary surgeons and nurses by world-renowned experts.
The lectures, which were held at London Vet Show last year, covered a variety of topics in rabbit medicine and surgery, including dental disease, digestive disorders, calcium metabolism, urinary disease and 'sticky bottom' syndrome. The round table of case-based discussions also provided an opportunity for the audience to have their questions answered by rabbit specialists and discuss the complexities of some example cases.
Claire Hamblion, Marketing Manager at Supreme Petfoods said: "The success of Think Rabbit Month really highlighted that raising awareness and expanding rabbit-related expertise is becoming increasingly important for vets. However, in comparison to cats and dogs, specialist information is less widely available - even though rabbits can often be the trickiest patients! This is why we're so thrilled to able to make contemporary thinking from world-class specialists available at the click of a few buttons."
In addition to the lectures, vets and nurses also have access to an array of free Supreme support materials including a series of professional waiting room videos and a variety of downloadable practice documents, available at http://www.supremepetfoods.com/vet-zone/.
Expert speaker, Molly Varga, BVetMed DZooMed MRCVS,RCVS Specialist in Zoo and Wildlife Medicine, whose lecture was entitled, 'Rabbits and Calcium: how much is too much?'said: "With current concepts in rabbit medicine and surgery rapidly evolving, access to convenient, concise and cutting edge information is crucial for the whole veterinary team. The only way this is possible is through initiatives such as this seminar series, which drives our knowledge and expertise forwards."
Other speakers in the seminar series included, Charly Pignon DVM (pictured right), Head of the Exotics Medicine Service at the Centre Hospitalier Universitaire Vétérinaire d'Alfort in France, Professor Anna Meredith MA VetMB CertLAS DZooMed MRCVS, Livia Benato MRCVS, Lecturer in Rabbit and Exotic animal Husbandry and Nutrition and Wendy Bament RVN BSc (Hons) MSc, Exotic Animal Veterinary Nurse.
Claire added: "Not only are these specialists regarded as academic leaders in their profession but they are also renowned successful speakers, which makes for superb presentations. The watch-again capability of the online seminars makes it easy for vets and nurses to dip in and out at their leisure, gaining maximum value for minimum effort."
Supreme Petfoods is calling on veterinary surgeons and nurses to take part in its 'Think Rabbit Month' campaign coming up in May.
The campaign is designed to attract more rabbit and guinea pig owners into practices.
Over 500 UK vet practices took part in the campaign last year and, according to the company, many used the opportunity to raise awareness about their rabbit healthcare services, such as dental checks and vaccination programs.
In the run up to Think Rabbit Month, Supreme has published the 'Think Rabbit Virtual Manual', a guide which shows how to make veterinary practices more rabbit friendly. It is now free to download from Supreme's website. In addition, there are a range of goodie bag giveaways, money off vouchers, care guides and food samples for clients, together with educational material to promote best practice care.
Participating practices can display the Think Rabbit 'Small Furry Promise' certificate, posters for the waiting room and can register for the 'Happy Hoppers Club' - a scheme that brings vets and pet owners together to promote small furry welfare.
The event is backed by RCVS Exotics Specialist, Molly Varga who said: "I'd encourage all vet practices to take part in Think Rabbit Month this May to help improve the health and welfare of the nation's rabbits and guinea pigs."
Vets and nurses are also being encouraged to help promote the national 'Rabbit Habits' survey to learn more about how owners care for their pets. The results will be shared with the profession in due course.
For more information, visit: http://www.supremepetfoods.com/think-rabbit/
Supreme Petfoods has announced that Think Rabbit Fortnight, a campaign to help practices engage with rabbit owners, will run from Monday 21st May to Friday 1st June.
Practices can decide how much they wish to participate in the campaign and can opt to receive goodie bags, a 'Think Rabbit' manual detailing how the practice can be more rabbit-friendly, or take the 'Small Furry' Promise.
The event is being backed by RCVS Exotics Specialist, Molly Varga. She said: "I'd encourage all practices to take part in Think Rabbit Fortnight to help improve the health and welfare of the nation's rabbits."
Supreme says that practices which take part in the Think Rabbit Campaign will also have the opportunity to sign up for Level 1 of its 'Better for Bunnies, Better for Business' programme, which it says can double turnover derived from rabbits through an increase in new clients, average visit transaction spend and attendance rates of existing clients.*
Claire Hamblion, Marketing Manager at Supreme says she hopes that it will really encourage practices to focus on how they can develop protocols and routines that will remove barriers to rabbit owners seeking healthcare advice and presenting their pet for treatment.
Binky - voted Britain's Cutest Bunny - will play a starring role in the Think Rabbit campaign to attract the attention of rabbit owners who will also be asked to nominate their rabbit as a VIP (Very Important Pet). Claire said: "Our VIP won't necessarily be the most prettiest, fastest or cleverest bunny but one that has special qualities in the eyes of its owner. I hope vets and nurses will help spread the word and maybe even nominate some very important patients."
To sign up for Think Rabbit Fortnight, visit www.supremepetfoods.com/thinkrabbit, email thinkrabbit@companionconsultancy.com, or telephone 01284 761107.
*Supreme - Better for Bunnies, Better for business programme, Onswitch March 2012
Supreme Petfoods has published protocols for the veterinary care of rabbits, guinea pigs and other small furries on its website: www.supremepetfoods.com.
The new infomation resource includes nursing plans and protocols for specific conditions, hospitalisation records, instructions on how to administer fluid therapy, take a blood sample, conduct a behavioural assessment and best practice manual handling.
The materials have been produced by Wendy Bament, exotic animal veterinary nurse at the Royal (Dick) School of Veterinary Studies in Edinburgh. Following workshops at the London Vet Show last year and feedback from the delegates, Wendy has transcribed some of the processes and protocols developed by the exotics team at Edinburgh for dissemination to veterinary practices across the UK.
Claire Hamblion, Marketing Manager at Supreme said: "I can't tell you how pleased we are to be involved in distributing these documents to the profession. The feedback from our live workshops really demonstrated the demand for material that would provide a framework for best practice care of small furries and now, thanks to Wendy and the team at Edinburgh, it's available to everybody. We genuinely believe that in many practices these protocols could change the approach to small furries forever."
A survey of 246 veterinary surgeons and nurses attending a lunch and learn webinar sponsored by Supreme Petfoods has revealed that they rate high fibre as the most important factor in making a recommendation for rabbit or guinea pig food.
High fibre was the top factor for 53% of respondents and rated as being much more important than monocomponent kibbles (27%), or a recommendation by an exotics expert (18%).
Supreme says it has addressed this concern by increasing the fibre content of its Science Selective Rabbit food to 23% fibre - the highest of any concentrate for small furries in the UK. The new VetCarePlus range, based on the monoforage technology developed by the company, contains up to 34% fibre. Fibre is vital for small furries, playing an active role in gastro intestinal health, dental health, weight management and behavioural factors.
The survey also revealed that vets and nurses are feeling optimistic about the impact of small furries on veterinary practice. 70% of respondents felt that, even in the face of the recent recession, small furries/exotics had made a growing contribution to their business profits over the last five years and 90% felt that there was potential for them to make an even bigger contribution to practice profits in the future. The biggest barrier to more small pets being brought forward for treatment was felt to be the cost of treatment relative to the cost of the pet - 55% felt that this was the most significant stumbling block - but another 45% felt that lack of education and an inability to recognise illness were the main factors.
Supreme's Marketing Manager Claire Hamblion has recently launched a trial programme in a limited number of practices to provide the tools needed to help grow the small pets sector. She said: "Our experience to date indicates that having the right tools and providing a warm welcome to owners of small furries that projects a willingness to treat them, can make a difference. We would love to hear more from those who have successfully grown this part of their business and those who are looking to expand their capabilities in this exciting area." Interested parties, or those who would like to pre-register for the further roll out of Supreme's business programme can send an email with their contact details to b2b@supremepetfoods.com.
The company says it has been delighted by the positive response to its lunch and learn webinar format, and more events are being scheduled for the winter months. Those interested in attending future events, or receiving educational material, can register their interest by email at cpd@supremepetfoods.com to receive priority notification of dates and availability.
Supreme Petfoods has launched the VetCarePlus range of Monoforage® diets for rabbits.
According to the company, the new range represents an entirely new generation of rabbit food, made possible because of a breakthrough in production technology.
The big advance is the level of fibre within a mono-component style diet: 28%-34% across the range, along with the inclusion - uniquely - of essential long fibre particles. Supreme says the result is a less dense food that is beneficial for a rabbit's sensitive digestion system, with the added benefit of extending the feeding time, which is good for dental wear.
The company also says VetCarePlus performs exceptionally well in palatability tests and that it's been widely welcomed throughout the rabbit welfare community. Molly Varga BVetMed DZooMed MRCVS said: "This is exactly what convalescing rabbits need, an excellent level of fibre with no chance of selective feeding plus a good slow chew rate".
The range comprises three specific formulas for Weight Management, Urinary Tract Health and Digestive Health.
Supreme says feedback on samples sent to welfare organisations, veterinary schools and practicing vets so far has been very positive. Vets are delighted with the simplicity of the products, and have welcomed the way Monoforage encapsulates all the benefits of hay, with minimal processing compared to other diets.
Molly Varga added: "All the benefits of hay are preserved while this diet gives more volume of fibre per measurement of food than I have seen before, without increasing the weight (and therefore energy) components". VetCarePlus delivers the maximum possible crude fibre and long fibre content available to date.
Claire Hamblion, Marketing Manager for VetCarePlus said: "Supreme Petfoods feels that VetCarePlus is pushing forward the boundaries on specialist diets for rabbits. Monoforage provides completely unique levels of fibre and we're delighted that all the feedback we have received from a wide range of experts has been exceptionally enthusiastic and welcoming".
For more information on how to stock VetCarePlus products contact Supreme Petfoods at sales@supremepetfoods.com or visit http://www.supremeprofessional.com/