The organisers of Rabbit Awareness Week (15th-21st September) are calling on veterinary practices to show their support and sign up to its free health check scheme, to highlight the importance of preventative healthcare for rabbits.
This year's RAW campaign is focusing on vaccinations, to protect one of Britain's most popular small pets from two painful and potentially fatal diseases, myxomatosis and Rabbit Haemorrhagic Disease (RHD).
Participating practices will receive free support packs to help them advertise and run their own health check events, as well as care advice materials to give out to clients who bring their rabbits in.
Rabbit Awareness Week 2012 is backed by Burgess Excel and various partners, including MSD Animal Health, RSPCA, PSDA, Blue Cross, Wood Green The Animals Charity and RWAF (Rabbit Welfare Association & Fund).
Justin Heaton, Head of Marketing at Burgess Pet Care, said: "This September, RAW aims to promote the importance of preventative healthcare, including regular vet health checks and vaccinations for rabbits, to protect them from disease. Rabbits are at risk from myxomatosis and RHD and this year's goal is to highlight how important vaccinations are against these diseases and encourage owners, particularly those not currently registered with a veterinary practice, to bring their rabbits in for free veterinary health checks and vaccinations.
"RAW partners believe that many rabbit owners are unaware that injections for rabbits are a necessity for them to live a long and healthy life. The average rabbit should live at least 8-12 years, but one in three pet owners (38 per cent) estimate a rabbit's maximum lifespan to be five years*. Along with meeting their dietary, behaviour, environment and companionship needs, Britain's rabbits' must be protected from pain, suffering, injury and disease to ensure they are healthy and happy. Vaccinations are an important part of responsible pet ownership and will help to ensure that rabbits live a long and healthy life."
If you are interested in supporting RAW 2012, by hosting rabbit healthcare clinics at your veterinary surgery, visit www.rabbitawarenessweek.co.uk to order your free support kit and register your event.
The lives of pet rabbits in Britain, the UK's third most popular pet, are being drastically cut short due to owners' ignorance and misinformation, according to a survey for Rabbit Awareness Week (26th April - 2nd May 2010).
The survey revealed a widespread lack of knowledge about what pet rabbits need to live longer, healthier and happier lives. Almost half of the respondents believe that vegetables, fruit and carrots are the most important food for rabbits. In addition, 71% didn't know that fibre, in the form of hay and grass, is the most important food for rabbits, without which they can die.
More than 50% of those surveyed did not know that rabbits should be kept in pairs, and 90% of respondents didn't know that owning a rabbit is likely to cost more than £3,000 over the course of its lifetime.
Sean Wensley, senior veterinary surgeon at the PDSA, said: "Despite more than a million pet rabbits currently being kept across the country, the results of this survey add to our concerns that their welfare needs are sadly misunderstood.
"It is vital that owners understand the commitment involved in owning pet rabbits, both financially and in terms of the time taken to care for them properly. It is also essential that owners understand their rabbits' welfare needs, including their need to be fed a suitable diet, to have a large hutch and exercise run, to have company and to receive appropriate health care, including vaccinations against deadly diseases."
For more information, see: http://www.rabbitawarenessweek.co.uk
Rabbit Awareness Week (26th April - 2nd May 2010) is reportedly going to be bigger than ever this year with over 1000 vets within the industry expected to be involved.
In partnership with Burgess Pet Care, Petplan Insurance, Company of Animals, Intervet/Schering-Plough Animal Health, Genitrix, PDSA, Wood Green Animal Shelters and RWAF, Rabbit Awareness Week's mission is to educate current and potential rabbit owners across the UK about the importance of rabbit welfare.
The focus of the week will be rabbit obesity. At the same time, organisers hope the week will raise the profile of rabbits as pets and encourage owners to seek the right veterinary advice about rabbit nutrition and health.
The week has been deliberately timed to happen soon after Easter, to make use of a time of year when rabbits are at the forefront of people's minds. Organisers hope to reach rabbit owners who may have bought new pet rabbits but who may not have the right information about how to keep them happy and healthy.
Throughout the week some of the UK's largest retailers, suppliers of rabbit food and welfare charities will be providing valuable feeding knowledge and information, along with a range of deals and offers to vets and pet owners.
Organisers are asking veterinary practices to get involved by offering Free Health Checks for pet rabbits, and by providing free advice about vaccinations, husbandry and diet. To help, there is a range of display and training materials to help you run your Free Health Checks together with promotional materials such as newsletter templates and press releases. You can also register your event for free on the Online Event Locator.
The display kit includes shelf wobblers, barkers, posters, appointment flyers, Health Check Certificates and an A3 size Free Health Check window sticker. You'll also receive additional items to give away to rabbit owners, including Excel samples, RAW care guides, car stickers and branded bags.
For more information and to find out what special trade offers are available to vets during the week register at http://www.rabbitawarenessweek.co.uk/.