Topic: Purina

The Purina Institute has announced that its Global Summit 2026 – a free two-day virtual CPD event on 27-28 May 2026 – will focus on preventive care and client communication.

In particular, the event will highlight how the veterinary profession can shift from a model focused on reactive treatment to one centred on proactive, preventive care, strengthening the human–animal bond, improving vet–client partnerships, and supporting longer, healthier lives for pets. 

Speakers at the summit include: 

• Dr James A. Serpell of the University of Pennsylvania School of Veterinary Medicine, who will deliver a session on the origins of the human–animal bond.
• Dr Gregory Berns of Emory University, who will discuss using functional MRI to decode what dogs really think and feel.
• Dr Zoe Belshaw, an RCVS and European Recognised Specialist in Small Animal Medicine, who will examine differences in clients' and veterinarians' perceptions of preventive care.
• Dr Kit Delgado, faculty director of the Penn Medicine Nudge Unit, who will present on diagnosing and designing for better preventive care decisions with insights from behavioural economics.
• Dr Jason Coe of the University of Guelph's Ontario Veterinary College, who will lead a session on reframing how to communicate the value of preventive veterinary care.
• Dr Alison Lambert of Onswitch will examine the partnership between clients and the veterinary healthcare team.

Daniel Rodes, Innovation and Renovation Lead at Purina Europe, said: "Pet owners increasingly expect personalised, preventive care shaped around the human-animal bond.

"The Purina Institute Global Summit will equip veterinary teams with practical communication strategies and emerging tools to improve client adherence and ultimately deliver better long-term patient outcomes."

All presentations will be available free for veterinary professionals to view later on demand, and provide up to 8.5 hours of CPD.

Live translations will also be available.

https://globalsummit2026.purinainstitute.com