A new survey of 2000 dog owners - carried out by One Poll on behalf of pet supplement company, Pettura - has found that 53% have never cleaned their dogs' teeth, despite 88% recognising that oral hygiene is important to their dog's health. 

According to the company, gum disease is five times more common in dogs than humans, as dogs have a more alkaline mouth, promoting plaque formation. The company also says that studies have shown 80% of dogs suffer some form of gum disease before they are three years old.

The survey found most owners associate bad breath, tooth loss and inflamed gums (76%, 67% and 65% respectively) with poor oral hygiene.

However, many dog owners were unaware it could lead to more serious consequences with only 11% identifying heart disease as a potential cost of poor oral hygiene and only 7% understanding the liver can be affected.

The company has produced a YouTube video with Marc Abraham MRCVS and behaviourist Carolyn Menteith about canine oral care and Pettura Oral Health - a gel applied directly to dogs' teeth and gums to help maintain oral hygiene.