Mars Veterinary is launching the Wisdom Panel Insights mixed breed dog DNA test at the Kennel Club's Discover Dogs event this weekend.
According to the company, more than 2 million dogs in the UK are mixed breed, and it is likely that many owners are unsure of their pet's parentage.
Now, with the swipe of a cheek swab, Wisdom Panel Insights can determine the ancestry of a mixed breed dog by testing for more than 185 breeds, which Mars Veterinary says is the largest database of any canine DNA test on the market. Within three weeks, dog owners are emailed an official Ancestry Report that reveals the dog's genetic background. This, it is claimed, will help owners provide better training, nutrition and exercise for their pet, and will also alert them to any disease predisposition their dog may have.
The test will be on sale for the first time at Discover Dogs at Earl's Court, and from the website: www.wisdompanel.co.uk. It costs £59.99 inc. vat, discounted for Kennel Club registered dogs.
Caroline Kisko, Secretary of the Kennel Club, said: "A dog's ancestry can influence him in surprising ways. Obvious and not-so-obvious physical traits plus behaviours like digging, herding and barking all come from the various breeds in a dog's family tree. Once an owner understands a dog's natural tendencies, it makes it possible to create a tailored training, exercise and nutrition program to fit his one-of-a-kind needs. This is one of many innovative products that dog owners and lovers will find at Discover Dogs this weekend."