Fashion website Lyst caused a bit of a storm amongst pet lovers on the twitosphere this week after announcing the 'launch' of The Canine Collection, a range of puppies sold as accessories to the company's range of fashion clothing.
The Canine Collection was described as comprising 33 different dog breeds, 'from petite XS puppies to oversized companions, in a choice of six wearable colourways'. Visitors to the site were invited to: 'Find the right dog to match your wardrobe from our curated selection of breeds that are as stylish as they are lovable'.
Whilst the launch was obviously a PR stunt (after selecting what size you wanted your new dog in, pressing 'buy' just sent an email), some people were obviously taken in, branding the collection 'DISGUSTING', 'despicable' and 'sick' on Twitter.
Later in the day, the RSPCA stepped in, telling the MirrorOnline: "Whether this is real or just a publicity stunt by Lyst, it sends out an extremely worrying message to people who are looking to get a new canine companion… We have tried to make contact with Lyst to discuss with them the implications a stunt like this might have."
Lyst's website has now been updated with the message: "Of course you can't buy puppies and dogs here, we sell clothes not canines. But unfortunately, thousands of puppies and dogs are bought and abandoned every year. According to Blue Cross, the number of small "handbag" dogs and puppies needing to be re-homed has increased by 120% in the last five years, with "fashionable" toy dog breeds in particular being given up in record numbers. A dog is for life, not just for Instagram."
Whether that was added hastily in response to the reaction, or planned all along, is unclear. Either way, Lyst points out that the number of people talking about puppy farming on Twitter last week was 158, compared to 10,000+ pet owners expressing outrage at the idea of puppies as fashion accessories in just 2 days. So perhaps some good has come of it all.