Drontal has renewed sponsorship agreements with councils throughout the UK in a bid to further encourage pet owners to scoop their dogs' poop.
The support will see thousands of council dog bins featuring Drontal branding to promote best practice amongst dog owners and urge them to clean up after their pets.
Dan White, product manager for Drontal, said: "Through our dog bin sponsorship we are highlighting the importance of responsible pet ownership which includes preventing the spread of worm eggs in the environment by scooping poop."
According to Bayer, Drontal is the only wormer that kills every type of intestinal worm commonly found in UK dogs and cats.
For further information please contact your Bayer representative or log on to www.drontal.com.
Following an outdoor advertising campaign that ran earlier this year, Drontal has launched a new national campaign, which will see the iconic Schnauzer featured on over 6,000 outdoor sites across England, Scotland and Wales.
Drontal product manager, Dan White said: "The last Drontal outdoor advertising campaign was a huge success in driving pet-owning clients into practices and we're hoping to build on this with our new advertising push.
"Approximately, 20% of the new advertising sites will be located within a 500 metre radius of veterinary practices serving to drive pet owners to visit local practices to purchase Drontal. We're not only highlighting the benefits of regular worming which results in healthier cats and dogs, but we're also improving the health of practice business."
For further information on Drontal, please contact your Bayer territory manager.