NOAH has unveiled its new Industry in Focus campaign, which showcases photographs and stories that have been collected to illustrate what animal health looks like today from a range of perspectives including industry, stakeholders, the political community and the pet-owning public.

The campaign was created to highlight individual perspectives on what animal health looks like, with contributions from veterinary surgeons, politicians, NOAH members, animal charities, industry experts, livestock stakeholders and pet owners. 

Contributions have included images of ‘cleaner fish’ and their role as a safe, effective and sustainable form of biological control for salmon, medical detection dogs, assistance animals who improve the quality of life for their owners, and household pets and livestock that play a key role in our lives.

VetSurgeon.org's favourite so far is the photograph by BVA Vice President Gudrun Ravetz (shown right). She said: "It was a rare moment of peace in the house and showed why one health is important. The two of them are one inseparable unit of fun and trouble, but their health is interlinked. The parasite control that I use with Tess is informed by her contact with Leo and the environment she runs in and the lessons Leo learns about dog behaviour and animal welfare will inform and protect him. They exercise each and are good for each other’s mental health.”

Dawn Howard, NOAH chief executive, says:"We’re delighted to see that so many people are keen to show what animal health means to them. With such breadth of images, it’s fascinating to see so many different perspectives and we look forward to many more.

"Animal health means something very different to each and every one of us. The images showcased through the contributions highlight what a varied and inspiring industry we work in and the passion of the people involved in it.

"The campaign is all about keeping animal health at the forefront of everyone’s minds, not only to celebrate the work that we, as an industry, do to keep animals happy and healthy, but also to address challenges that have the potential to put our animals’ health at risk, and ensure that the UK continues to lead the way for good animal health and welfare."

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