Petplan census shows there's a new breed of owner
New research released today by Petplan has revealed that at a time when marriage is in decline and the average child bearing age is increasing, a new breed of pet owner has emerged: women between the ages of 25 and 34 who bought their pet as a substitute for a child. More than 10,000 pet owners were surveyed for the research and the results apparently reveal 'pet parenting' as a growing trend. According to the survey, women not only look to their furry friend for companionship but also treat them like they would a child, with nearly 70% buying them birthday and Christmas presents, 28% adapting...

As a member, you can connect with other vets, get full access to our comprehensive diary for the profession, advertise and browse jobs for veterinary surgeons, participate in various special interest groups and associations, and much more...