Virbac has announced that it is running Canine Prostate Awareness Month (CPAM) in November, or 'Movember' as it's called by those fundraising for male prostate disease and testicular cancer.Virbac has announced that it is running Canine Prostate Awareness Month (CPAM) in November, or 'Movember' as it's called by those fundraising for male prostate disease and testicular cancer.

With more than 80% of entire male dogs over the age of five suffering from Benign Prostatic Hyperplasia (BPH)1, the aim of the initiative is to highlight the prevalence of the disease and to encourage practices and owners to check for and seek treatment for it.

As part of Canine Prostate Awareness Month, Virbac is providing participating practices with promotional materials including owner educational and display materials, postcards, an email/text message service, a template press release for local media and free branded slip leads for owners who get their dog checked during the promotion.

Sarah Walker BVM&S CertAVP MRCVS, Product Manager (Companion Animal), at Virbac, said: "CPAM aims to remind owners that men are not the only ones to suffer from prostate disorders. It's a well-supported initiative and, running it at a time when  the media spotlight is already on the dangers of prostate cancer in men, means we can spread the message that owners should also be monitoring dogs for signs of prostate disease."

In the run up to the campaign, the company is highlighting OdelisTM CPSE, the first ELISA test to screen for, diagnose and monitor BPH, which is available from three UK diagnostic laboratories. Virbac says it is a cost-effective, precise and reliable alternative to rectal palpation.  In addition, Virbac makes Ypozane, a tablet treatment for BPH, which it claims is effective within one week and last for six months.

Sarah added: "The problem with BPH is that the majority of dogs suffer in silence. It is a painful condition that too often goes unnoticed until it reaches an advanced stage, where the owner notices blood in the urine or painful urination.

"We're providing practices with all the materials they need to promote the campaign locally and hope those involved will find it effective in terms of bringing clients into the practice for advice on BPH. We've also organised coverage in national dog magazines to drive clients to practices."

For further information on CPAM, email cpam@virbac.co.uk; contact your Virbac Territory Manager or call the company direct on 01359 243243.

Reference

  1. O'Shea J.D. Studies on the canine prostate gland: Factors influencing its size and weight. J. Comp. Pathol. 1962 72: 321-331. 

 

 

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