The letter, which was coordinated by BVA President Daniella Dos Santos, reads as follows:
"We are a mixture of volunteers and paid professionals, who give our time to lead and support the veterinary professions, and we are extremely honoured to be able to do so.
But we are increasingly concerned about the tone of some of the debates that are taking place in the veterinary world, particularly by the disparaging and demeaning language used against us or our colleagues.
As leaders in the professions, representing various different organisations, we absolutely expect to receive criticism and challenge of the work we do. But the right to criticise and challenge does not extend to the right to personally attack us as individuals.
Some of the most useful and informative discussions we have are those where our views and actions are questioned with dignity and respect. But the use of derogatory and offensive language to describe or refer to us as individuals is simply not acceptable.
Personal attacks and vilification could also make tomorrow’s leaders think twice before putting their name forward for such roles and subjecting themselves to such treatment by their peers. We might never know what a loss this could be for the future direction and advancement of our professions.
This behaviour is particularly prevalent in online forums, where closed groups and computer screens seem to embolden members of our professions to use language that is wholly inappropriate and which falls far short of the expectations of professionals. As we have seen in the national political arena, we also note with concern that it is often our female colleagues, and those from minorities, who face the worst of it.
We welcome challenge and debate. But please remember that it is possible to disagree with a person or organisation without resorting to personal attacks. Before posting online, please consider how this may be interpreted by the recipient.
Our professions are rightly focused on mental health and wellbeing, and the work of the Mind Matters Initiative and Vetlife are excellent examples of what is being done in this area.
#BeKind extends to those in leadership positions too."
List of signatories by organisation: Katie Roberts: AVS President, David Charles: AVS Senior Vice President, Izzie Arthur: AVS Junior Vice President, Susan Paterson: BSAVA President, Phil Lhermette: BSAVA Senior Vice President, Ian Ramsey: BSAVA Vice President, Sheldon Middleton: BSAVA Junior Vice President, David Godfrey: BSAVA Hon Treasurer, Carl Gorman: BSAVA Hon Secretary, Amanda Stranack: BSAVA CEO, Daniella Dos Santos: BVA President, Simon Doherty: BVA Senior Vice President, James Russell: BVA Junior Vice President, Kathleen Robertson: BVA Scottish Branch President, Ifan Lloyd: BVA Welsh Branch President, Susan Cunningham: BVA Northern Ireland Branch President, David Calpin: BVA CEO, Jo Hinde: BVNA President, Wendy Nevis: BVNA Senior Vice President, Jo Oakden: BVNA Junior Vice President, Peter Kettlewell: BVZS President, Liz Mullineaux: BVZS Junior Vice President, Niall Connell: RCVS President, Amanda Boag: RCVS Senior Vice President, Mandisa Greene: RCVS Junior Vice President, Kit Sturgess: RCVS Treasurer, Lizzie Lockett: RCVS CEO, Anna Judson: SPVS President, Cat Curtis: SPVS Senior Vice President, Nick Lloyd: SPVS Junior Vice President, Nichola Watson: SPVS CEO, Richard Casey: VMG President, Gillian A Page: VMG Senior Vice President, Georgina Hills: VMG Junior Vice President, Miles Russell: VMG Finance Director
The BVA was not prepared to name and shame specific instances of derogatory language being used, or the specific social media websites that are implicated. However, Daniella said: "Online veterinary forums can be a fantastic place for us to share ideas or concerns and support one another but they can also have a darker side. I’ve become increasingly aware of people using forums and other social media to attack and criticise individuals who I know are working hard for our profession.
"I’ve personally been on the receiving end of it, being described as foul, lacking in integrity, incompetent, unsuitable to lead, rotten, idiot, shameful, corrupt or a token. But I know colleagues who have faced far worse and enough is enough.
"It’s high time we collectively speak up and I’m incredibly grateful to those who have co-signed this open letter to our colleagues. Every single vet or vet nurse who volunteers or works as an officer or committee member within the veterinary sphere and all of our lay colleagues work hard on behalf of our professions.
"Our key message is that the mantra to #BeKind, that is so prevalent in our veterinary community, extends to those in leadership positions too.”
COMMENTWhat a can of worms. VetSurgeon.org and VetNurse.co.uk have certainly had their fair share of robust discussions over the years, but I don't believe Daniella has ever been on the receiving end, or that women or minorities have ever been discriminated against, or that the language used has stooped as low or personal as 'foul'.
Indeed, I have always encouraged members to treat each other with respect and to be mindful of the fact that the written word, devoid of the nuances of facial expression, can appear far starker than intended.
However, as a moderator, I can tell you it is very, very hard to draw the line between something that is personal and something which is fair criticism but which will be taken personally.
Therein lies the problem, because almost any criticism written online is likely to be taken personally. If you write that I am doing my job poorly, or making bad decisions, believe me, I will take it very personally.
But is it not entirely right and proper that those in who sit in positions of authority, making decisions which affect the lives or wallets of those who elect them, should expect criticism?
In fact, is there not something a bit worrying about Daniella saying she is aware of people using social media to criticise individuals? Is she arguing that social media should NOT be used to criticise those in authority?
To my mind, there's also something slightly pleading about those in authority asking everyone to "be kind". Why on earth should people be kind when they disagree, sometimes profoundly, with decisions that affect their lives? Wouldn't it be better to entreat everyone to #bepolite?
Either way, it is hard not to feel enormous sympathy for those who enter into public life these days, subject as they are to some pretty vile stuff online.
I think Sir Tim Berners-Lee hit the nail on the head in the Dimbleby lecture last year when he said that greater accountability is needed online. VetSurgeon.org has already started moving in that direction in order to improve the provenance of clinical information and opinions shared online, requiring now that experts share full details of their experience and qualifications alongside their posts.
Maybe the time has come to demand the same standards of accountability when it comes to criticising those in positions of authority. In other words, if you're going to do it, you must show your real name and display a photograph of yourself alongside your post.
What do you think? Have your say here: https://www.vetsurgeon.org/001/nonclinical/f/life-in-practice-discussions/28912/be-kind-to-veterinary-leaders
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.