Practice newsletters

Re: Practice newsletters

Mark Rowland — Mon, 12 Jul 2010 11:53:11 GMT

We do our own, I think it makes the whole thing more personal and there is more space toput in offers/updates/cases etc. A local printer did the artwork for the header and formats and presents it nicely. It has great rapport with the clients. We like to try to get the clients to think they are part of the practice more and more and this seems to be a great way to achieve that

Mark

Re: Practice newsletters

Michael Woodhouse — Thu, 27 May 2010 23:03:06 GMT

The question is really what do you want to do with it and how many copies do you see yourself needing? Are you going to post them to every client or just put a couple of dozen in the waiting room and top up as needed.

We had a browse around various practices websites and many publish their newsletters. A great source of inspiration and see what your rivals offer.

We make our own, single sided colour A4. Number of boxes with little articles on. I'm not sure it matters if it looks slightly 'home-made' so long as it's easy to read and gets the point across. Various drug companies (Intervet spring to mind) have some short newsletter articles and pictures for you to use.

If you print it yourself on a lazer printer then it looks slick and you can produce more whenever you need. If you pay and have 500 printed it may get outdated quickly.

Re: Practice newsletters

Martin Atkinson — Thu, 27 May 2010 18:43:17 GMT

[quote user="Martin Atkinson"]That was the point of my PS - the link icon isn't active on my toolbar.[/quote]

It doesn't become active until you have selected the text you wish to make into a link with your mouse. Does that solve the problem?

erm no but it's not a problem I can cut and paste an url if I want its not like its something I'll be doing that often.

Re: Practice newsletters

Arlo Guthrie — Thu, 27 May 2010 18:24:11 GMT

[quote user="Martin Atkinson"]That was the point of my PS - the link icon isn't active on my toolbar.[/quote]

It doesn't become active until you have selected the text you wish to make into a link with your mouse. Does that solve the problem?

Re: Practice newsletters

Martin Atkinson — Thu, 27 May 2010 18:17:04 GMT

"Still best to click the link icon and set it to open in a new window".

That was the point of my PS - the link icon isn't active on my toolbar.

Re: Practice newsletters

Bob Russell — Thu, 27 May 2010 18:07:06 GMT

We use these - they do look good but be aware that your local opposition may be using the same one so check first. Get one of their clients to grab one or get a 'stooge' to go in and get one

Re: Practice newsletters

Ian Ross — Thu, 27 May 2010 17:43:43 GMT

Thanks for the info and the link. Will have a look at them.

Ian

Re: Practice newsletters

Arlo Guthrie — Thu, 27 May 2010 17:02:28 GMT

[quote user="Martin Atkinson"] PS I tried to put in a weblink to the company but the tool bar won't let me any hints anyone?[/quote]

If you are using internet explorer, it is usually enough to paste or type the address into the forum reply box, then add a space after the url, and it will automatically convert to a link. Still best to click the link icon and set it to open in a new window.

http://www.vetindex.co.uk/

Re: Practice newsletters

Martin Atkinson — Thu, 27 May 2010 16:49:03 GMT

I use VetIndex, their customer service is excellent and their product is very professional and flexible enough to customise so you can put in some of your own articles so it doesn't look exactly like everyone elses who uses them. Local printers will get nowhere near on cost and unless you have a gift for this sort of thing, in-house productions will look very amateurish in comparison.

PS I tried to put in a weblink to the company but the tool bar won't let me any hints anyone?