Ceva Animal Health has launched a new national TV advertising campaign to raise awareness of the benefits of its veterinary behaviour product Feliway amongst cat owners.
Featuring the strapline 'Transforming behaviour begins with Feliway', Ceva says the advertisement will educate cat owners on the action they should take to keep their cats happy and maintain a happy home, particularly in multi-cat households where inter-cat tension may be a problem. It focuses on the real life testimonial of a pet owner and the challenges of introducing a new cat to a household.
The 30 second advertisement, which is aimed at ABC1 women, will air from Christmas Day until Sunday 11 January. It will be featured on ITV1, Channel 4, Channel 5, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live.
For further information on Feliway visit feliway.co.uk.
Sue, who is President of the European Society of Dermatology and an RCVS Specialist, says in a video interview that antimicrobial resistance (AMR) is making otitis externa cases difficult to resolve and that vets can help overcome the problem by rethinking their first line prescription choices.
In the video, created in conjunction with Elanco Animal Health (maker of Osurnia), Sue said: "It’s a sad thing to say but if everybody did manage cases of otitis externa appropriately first time, I probably wouldn’t have a job at all."
"Many of the cases I see as a referral clinician are longstanding cases with very severe, multiply-resistant infections. If we get these cases right on the first occasion with appropriate prescription of drugs, and we don’t hurt dogs so we can give ongoing treatment, then we’d never ever see pseudomonas infection again."
Sue believes part of the problem is that veterinary surgeons are incorrectly saving some of their best first-line treatments for difficult cases. This is perpetuating the antimicrobial resistance problem as cases are being inadvertently mismanaged.
She said: "Florfenicol, which is the active antibiotic in Osurnia, has excellent gram positive activity which makes it an ideal first line choice. However, there’s a misconception that florfenicol is a fluoroquinolone - which it isn’t - so vets are incorrectly ‘saving it’ rather than using it on the first occasion."
Sue also highlights that poor compliance, resulting from the patient’s behavioural problems associated with ear phobia, also has a long-term impact:
"We’ve seen many 'well behaved' dogs that have bitten their owners as a result of fear aggression; we’ve had dogs that have pinned their owners against the wall. I would argue very strongly that if you use long-acting products in dogs on the first occasion then you avoid creating that problem and these dogs don’t become difficult to medicate on a long-term basis."
Sue summarised two factors that vets need to consider when deciding on the appropriate treatment: the right active ingredients to target common first-line pathogens; and the method of application. She urged vets to consider using a long-acting product applied within the practice, removing the need for home treatment to reduce stress for both owner and the dog, improve long-term compliance and maximise clinical outcomes.
To hear Sue’s tips on how to treat cases of otitis, watch the video here – www.osurnia.co.uk
The company initiated the recall after identifying a potential for the sterility/stability of the product to be compromised due to a crimping problem of the aluminium cap.
The recall is for the 100 ml bottles of the following batch only:
Batch No.0C3829 Expiry Date 03/12/2022
Vetoquinol UK Ltd is contacting veterinary surgeons and veterinary wholesalers to examine inventory immediately and quarantine products subject to this recall.
For further information, contact the Customer Services Department on +44 1280 814500 Option 1 or email: UK_office@vetoquinol.com.
239 members took part in the survey, 46% from independent practices and the remainder in corporates.
60% were clinical directors, partners or owners and 30% were in an assistant or associate role.
Other than COVID, the main barriers to providing EMS were not having enough time or energy to support a student (approx 46%), too much work to do (approx 37%), not enough veterinary staff (approx 33%), and not having housing for a student (approx 19%).
The top four things which respondents felt would improve the quality of EMS were a clearer understanding of students' needs (92%), longer placements to allow more confidence to build (84%), free training on how to coach students (78%) and more resources to help students and mentors (73%).
It was also suggested that because universities are effectively asking vets to do their job for them, they should be offering free CPD to help all vets deliver EMS effectively.
To enhance the EMS experience, SPVS has produced a pre-placement preparation form which outlines the practice requirements, an EMS induction form to help students consider their priorities and expectations for the placement and the a Skills Matrix which provides a framework to structure learning objectives and record progress.
For the full survey report and to access the resources, visit the SPVS website https://spvs.org.uk/ems-free-resources-gateway/
Pfizer Animal Health has launched Vet Support+ a dedicated veterinary business consultancy team with a brief to boost the profitability and productivity of veterinary practices across the UK.
Staffed by a team of seven business consultants who have undertaken academic and practical training to add to their experience in the veterinary industry, Vet Support+ will offer tailored support to practices in a format which aims to offer flexibility and a rapid return on investment. The services range across the three critical areas of business operations, client relations and staff management. Consultants will initially focus on supporting practices operating in the companion animal sector, extending their service to the dairy sector early in 2011.
According to Pfizer, the Vet Support+ service has been developed in response to detailed research among practices to understand their requirements for business advice and support. It's launched against a backdrop of continued stagnation in the veterinary sector according to latest data from the Fort Dodge Index benchmark of practice performance. Vet Support+ will operate independently of the pharmaceutical business with no sharing of information or data.
Vet Support+'s consultants are based across the UK in order to be convenient for practices in any part of the country.
The team is headed by Laura Jenkins, who has held a range of senior roles at Pfizer UK. Laura said: "Many vets working in practice relish the clinical side of their work for which they have trained so hard. It can therefore come as a shock to many that they also find themselves responsible for running the business side of the practice for which they may have received virtually no guidance during their training. They have a real need for objective, practical advice they can trust, which is based on a detailed knowledge of the market. Many also appreciate 'hand-holding' and coaching through the tough process of making changes required within the practice in order to put it on a more stable and successful footing. The continuing challenges of the economic climate make it imperative that practices take bold steps now to ensure not only that they're able to withstand the continued recession but are well-positioned to take advantage of the upturn when it comes.
"Our Vet Support+ consultants are highly experienced in the veterinary market and have received very positive feedback from the practices they've worked with during a pilot of the service. They're focused on demonstrating significant value to their clients and achieving early results on the bottom line. They'll be looking to build a close relationship with their client practices, acting as a coach and 'critical friend' as they help them plan for a successful and profitable future."
For further information on the Vet Support+ service please contact Laura Jenkins on 01737 330705.
Virbac Animal Health has launched an extra small version of its VeggieDent dental chews for dogs weighing less than 5kg.
Research commissioned by the company shows that 9% of all dogs in the UK weigh less than 5kg1 and that periodontal disease is over-represented in this group2.
According to the Kennel Club, celebrity culture is boosting the popularity of small breeds. Apparently there was a 25% increase in Kennel Club registrations of Chihuahuas in 2011, following publicity about Paris Hilton and her Chihuahua. Virbac says numbers of other small miniature breeds such as pugs are also growing rapidly.
Virbac says VeggieDent chews are designed to work with the animal's chewing action, 100% vegetable, highly palatable and feature a special design to increase chewing time. A recent study3 showed that a daily XS VeggieDent reduced halitosis as well as significantly reducing gingivitis, plaque, and tartar accumulation.
Chris Geddes MRCVS, Product Manager at Virbac said: "With growing numbers of very small dogs in the UK, we wanted to produce a chew which was exactly the right size for them.
VeggieDent Chews are already popular among dog owners because they are a nutritious and palatable plaque control aid, minimising tartar build up and improving breath odour. With the launch of the extra small size, we now offer the perfect chew for every size of dog."
For further information, contact your Territory Manager or call Head Office on 01359 243243.
References:
Horiba UK is to launch Gluco Calea, a new handheld blood glucose meter developed and calibrated for monitoring sugar levels in the whole blood of cats, dogs and horses, at BSAVA Congress this year.
Horiba says the new product is highly accurate and easy-to-use for the assessment of Type 1 and Type 2 Diabetes Mellitus in animals. It is also designed to be used both in veterinary practice and at home for regular monitoring and subsequent treatment optimisation.
The Gluco Calea uses disposable test strips that can measure glucose from 0.5 µL of capillary whole blood. In addition, its memory will store 300 test results and display blood glucose averages for 7, 14 and 30 days.
Paul Lymer, Veterinary Market Specialist at Horiba said: "Using a meter calibrated for humans when measuring animal blood glucose may result in inaccurate readings and an underestimation of blood glucose. This is because animals and humans have very different blood compositions, notably the concentration of glucose in blood plasma is significantly higher in animals. Therefore, it is essential to use a blood glucose meter specifically developed for animals such as the Gluco Calea."
Horiba is also highlighting 'Gold energy plus liquid sugar', its new vanilla-flavoured gel for hypoglycemia in small animals. The company says it is easy to give, rapid acting and highly effective over a long period.
For more information and a special offer whereby you can claim a free Gluco Calea meter with every purchase of 50 test strips, visit stand 505 at the BSAVA Congress, or www.horiba.com/uk/medical/products/animal-healthcare.
Virbac has launched Nutribound, a complementary feed to help stimulate eating and drinking in inappetent cats and dogs.
The company says the product has been designed to help animals recovering from surgery or illness and those that are just experiencing a general lack of interest in food or water.
Nutribound is given alongside the pet’s diet but can also be given by tube or syringe if needed.
Claire Lewis, Product Manager, said: "Pets that lose interest in their food can be challenging for owners to deal with - and a pet that is struggling to eat or drink what it needs, especially after illness or surgery is more likely to have a prolonged recovery.
"Nutribound's palatable formulation aims to 'jump-start' normal eating behaviour by stimulating the animal's appetite and increasing its interest in eating and drinking again.
"Nutribound is presented in a handy-sized, take-home bottle and is easy for pet owners to administer. It can be given for up to 14 days or until a return to normal eating and drinking behaviour is observed. We are delighted to add it to our nutritional support range, alongside Nutri-Plus gel, our high energy, nutritional supplement for cats and dogs."
The new 10ml (10-dose) and 100ml (100-dose) packs of Ingelvac PRRS EU are available now, and will complement the existing 50ml (50-dose) packs.
Callum Blair MRCVS, Swine Brand Manager at Boehringer Ingelheim, said: "Nobody likes to end up with part used bottles of any vaccine that then have to be discarded. The addition of Ingelvac PRRS EU 10-dose and 100-dose packs will provide choice for different sized units and help reduce wasted doses."
For more information, visit www.prrs.com.
The peer-reviewed manual, available for download from the VMG website, has been designed to be relevant for any veterinary business and has been developed following a review of the contemporary academic and business literature, with input from the VMG Board of Directors.
The Business Re-emergence Manual guides readers through three main areas that need to be considered as they emerge from lockdown:
VMG President Richard (Rich) Casey said: “Depending on the circumstances in which businesses entered the pandemic, it’s likely that they will be affected by a range of people, planet and profit-related issues as lockdown restrictions start to ease.
"Our Business Re-emergence Manual encourages veterinary leaders to take a step back and reflect on how their business was performing before the pandemic as a first step before starting to make plans for their future operations. Investing in this ‘thinking time’ now will enable them to ramp up more quickly and more effectively when the time is right. It is an evidence-based and highly practical tool which all veterinary businesses can work through and we hope they will find it useful as they start to plan for a successful future.”
To support veterinary practices and staff affected by the COVID-19 emergency, the Veterinary Management Group (VMG) is pausing subscription renewals for all of its existing members for three months, in effect, giving them three months’ free membership, including access to resources such as the Business Re-emergence Manual. It is also offering everyone in the sector the opportunity to join the association for three months, also free of charge.
The practice will offer 24/7 care with the same team managing both daytime and out-of-hours emergencies to offer continuity and familiarity for clients and their pets.
Facilities at the practice include heated hospital cages for small mammals such as rabbits and rodents, custom-built vivaria with species-appropriate UV lighting tailored to different reptile requirements and advanced diagnostic and surgical equipment specifically designed for exotic animal care.
Molly said: "We know that exotic pets require highly specialised care and our mission is to provide that expertise with compassion.
"Our entire team is trained and experienced in handling, treating, and advising on a diverse range of exotic species.
"We are committed to providing the highest standard of care for every animal that comes through our doors.”
The practice is now open for new client registrations.
www.theexoticanimalvets.co.uk
The British Veterinary Association's Council has agreed unanimously to reject Animal Health's proposal to base fees for Official Veterinarians (OVs) on the available budget instead of an hourly rate, which the BVA negotiating team has been pushing for for some time.
The BVA team argued consistently for a professional fee for professional work and based its demands on the independent ADAS report and SPVS fees surveys. Animal Health proposed a matrix for TB testing fees based on the number of animals tested and the distance travelled and said that there would be no further discussion on an appropriate professional fee due to budget constraints. The BVA Council felt strongly that it could not accept a proposal that was based on a finite budget and did not respect the need for a professional fee for veterinary work.
BVA President Bill Reilly said: "While we understand the budget squeeze on Animal Health, BVA Council has taken a principled stand that vets should be paid a professional fee for a professional service, not a fee based on the available budget.
"With the launch of the draft Animal Health Bill last Monday we call on the Government to consider the central role OVs play in this new disease control set up and to provide sufficient funding. Launching the draft Bill, Defra's Minister of State spoke of partnership. OVs are such a partner, professionals integral to the disease prevention and control mechanisms. The country has a major disease problem in TB which requires professionals to ensure control and protection of the public and animals alike.
"Let me clarify that Animal Health will not be negotiating with individual vets - they will simply be paying at the same rate in 2010/11 as in 2009/10 and no guarantee that the budget will not be reduced in the future. Each individual veterinary practice will need to decide whether or not they wish to continue TB testing or other OV work."
The BVA and BCVA are advising members that they will need to take a decision in their own practice on whether or not it is financially viable for them to continue OV work.
Virbac is launching a nationwide consumer campaign directing pet owners into practice with a special £1 off Indorex voucher promotion.
Indorex product manager Victoria Hudson said: "Participating practices also have the chance to win £250 worth of shopping vouchers for themselves. The practice returning the most client vouchers, plus two runners up, will each win Love2shop shopping vouchers which can be spent at thousands of high street stores, restaurants and attractions across the UK!"
Victoria added: "Indorex is such an easy product to use providing owners with 12 months protection against fleas in their home with just a single application. Even in the summer months, the product is UV stable so it can also be used in sunlit areas such as cars and conservatories."
Vouchers can be obtained from your local Virbac territory manager or downloaded at www.fleafreezones.co.uk/. Following customer redemption each £1money off voucher can be reclaimed by the practice with proof of purchase.
The Society of Practising Veterinary Surgeons (SPVS) has launched a new Profitability Survey to measure profitability levels across the nation’s veterinary practices and provide a benchmark for practices to assess their performance against.
Launched this month, the SPVS Profitability Survey is available to all practices, both members and non-members. It can be completed online using figures from the practice’s most recent set of accounts and the practice management system. All the data is kept completely confidential for practices to securely access their results online.
Once they have completed the survey, participating practices will be given an overall practice profitability score from excellent, good, average, below average and poor. Practices will also be able to benchmark against Key Performance Indicators such as: the cost of drugs and supplies; the cost of personnel; and cost of overheads.
Peter Brown, SPVS Treasurer and author of the survey said: "We’re particularly pleased to be launching this Profitability Survey. As the saying goes, turnover is vanity and profit is sanity. Profitability is key to any business yet we’re often told that veterinary practices fare badly when it comes to this fundamental point. Knowing how your business is performing and how it compares to others should be a priority for all practice principals and one that our new Profitability Survey will be able to answer.
"We are delighted to be working with John Sheridan on this subject. John has long been a passionate advocate of the need for practices to understand their profitability and he has helped SPVS to develop this simple survey to provide practices with the key statistics they need. Furthermore, the pooled, anonymised data will be used by SPVS to help us tailor CPD and expert advice for members on this critical aspect of their business. The more data we have the more accurate analysis we will be able to provide so we would urge all veterinary practices to complete the survey."
SPVS’ existing Fee and Salaries Surveys have also been enhanced with improvements to the way data is entered and results presented through a dedicated website developed with Veterinary Insights. Published earlier this year, the Salaries Survey revealed that there is a widening pay gap between newly qualified vets whose median salary actually fell by 3.7% and more experienced vets who attained increases of between 2.6% and 10.8%. However, while newly qualified vets compared favourably with their equivalents in the medical and dental profession, those more experienced lag some way behind.
To take part in the new SPVS Profitability Survey visit www.spvs.org.uk
The campaign was created to highlight individual perspectives on what animal health looks like, with contributions from veterinary surgeons, politicians, NOAH members, animal charities, industry experts, livestock stakeholders and pet owners.
Contributions have included images of ‘cleaner fish’ and their role as a safe, effective and sustainable form of biological control for salmon, medical detection dogs, assistance animals who improve the quality of life for their owners, and household pets and livestock that play a key role in our lives.
VetSurgeon.org's favourite so far is the photograph by BVA Vice President Gudrun Ravetz (shown right). She said: "It was a rare moment of peace in the house and showed why one health is important. The two of them are one inseparable unit of fun and trouble, but their health is interlinked. The parasite control that I use with Tess is informed by her contact with Leo and the environment she runs in and the lessons Leo learns about dog behaviour and animal welfare will inform and protect him. They exercise each and are good for each other’s mental health.”
Dawn Howard, NOAH chief executive, says:"We’re delighted to see that so many people are keen to show what animal health means to them. With such breadth of images, it’s fascinating to see so many different perspectives and we look forward to many more.
"Animal health means something very different to each and every one of us. The images showcased through the contributions highlight what a varied and inspiring industry we work in and the passion of the people involved in it.
"The campaign is all about keeping animal health at the forefront of everyone’s minds, not only to celebrate the work that we, as an industry, do to keep animals happy and healthy, but also to address challenges that have the potential to put our animals’ health at risk, and ensure that the UK continues to lead the way for good animal health and welfare."
The VetCT teleconsulting service, which can be accessed via the web and an app-based platform, provides advice from a specialist team.
Typically advice is provided as a written report within 24 hours, with options for text chat or telephone conversations when vets may want to discuss the case with a specialist.
The service can be accessed on a pay-per-case or subscription basis.
Until now, follow-up advice had been capped at two weeks.
Internal medicine specialist and Head of Teleconsulting at VetCT, Kate Murphy, said: “We are delighted to be extending our support for cases that require ongoing management, such as endocrine disorders or complex wound management.
"Our clients have fed back how valuable it will be to partner with us longer term for these patients, to provide guidance and reassurance that care is being optimised and help to keep owners engaged and happy.”
welcome.vet-ct.com/sales
Two companies have simultaneously announced new services to help veterinary practices put systems in place to keep in regular contact with their clients via email.
The first is the veterinary PR and copywriting consultancy MC Communications, which offers to design, copywrite and distribute emails to your clients as often as you wish to email them. Alternatively, they'll fix you up with an account at Constant Contact, and you can email clients yourself.
The second is from Guthrie Communications Ltd (aka me), publishers of vetsurgeon.org and vetnurse.co.uk. They'll design and build a bespoke website for your practice which is so easy to keep updated, the practice cat could do it. Here's one they prepared earlier: www.putlandsvets.com
Guthrie Comms websites also include a simple system for capturing your website visitors email addresses, which are passed automatically and seamlessly to the Manymail bulk emailing system. We'll also set you up with a template you can use to email clients. Alternatively, MC Communications will copywrite emails for use on this system too.
The difference between the two services? Well, the one offered by MC Communications is going to be better suited to those practices that already have a polished online presence, and are now looking to use e-mail more effectively.
Our service, on the other hand, is for those who want to start using email more effectively but don't yet have a website (or perhaps have one in dire need of a good haircut).
For more information contact Marie at MC Communications on 0191 373 7830, or me (Arlo) on 020 7183 2511.
VetCell, the veterinary stem cell technology provider, has appointed a new member of staff to accommodate the growing demand for its range of services and products, which includes equine stem cell treatment and the AcelereTM fPRP system.
VetSurgeon.org member Cathy Gurney, of CGA Sales Solutions Ltd, joins the company as Sales Consultant. Previously Cathy was the national sales manager UK and ROI at Hill's Pet Nutrition and brings considerable specialist sales and marketing expertise to the table.
"Cathy has been appointed to develop and extend our existing strong relationships with our quality veterinary clients across the UK and Ireland," said David Mountford, VetCell's chief operating officer. "She will act as a consistent conduit for the needs of and feedback from the equine veterinary industry and will be able to present our growing range of veterinary products and services within the context of our basis of sound science."
The event will again be held at Loseley Park in Surrey, on Friday 9th and Saturday 10th June 2017.
New for 2017, VET Festival will be introducing an Internal Medicine stream which will cover the themes of Emergency & Critical Care, Endocrinology, Cardiology, Reproduction, Respiratory and Small Furries.
There will also be a new stream dedicated to Rehabilitation, which will join Orthopaedics, Neurology, Oncology and Soft Tissue, Nursing and Management and Motivation. Delegates are free to join any lecture at any stream and attendance to VET Festival will contribute towards their CPD.
Professor Noel Fitzpatrick, who conceived VET Festival, said "The aim of the VET Festival is very simple – to provide the best veterinary education in the world so as to ensure the best standard of care for our animal friends, delivered in the most exciting environment on Planet Earth where all of the finances return to helping the animals.
"I believe that people who love companion animals will be aware of our need to receive the very highest level CPD and that both delegates and exhibitors deserve real value for money. I’m determined that the festival is firmly focussed on the greater good of the welfare of animals entrusted to our care – and on maintaining the fire in our bellies that we first had when we signed up for this vocation.
"My dream is to create a Glastonbury for Veterinary Medicine in my lifetime and that VET Festival will be the most interesting, innovative, exciting, dynamic, informative, career-enhancing and personally fulfilling veterinary CPD in the world.
"I have absolutely zero doubt that within five years VET Festival will be a key event in the veterinary education calendar for one simple reason, and that is we reinject the happiness into the reason why we started this journey in the first place. We want delegates to feel love for their profession and respect for everything that they do.
"Most importantly I want people to feel fulfilled because every single day that they go to work as a veterinary professional, they don’t really do it just for monetary gain. They do it because they want to make a difference. When the delegates leave VET Festival, I want them to know that they have made that difference."
Brian Topper, Managing Director of Centaur Services, one of the official partners of VET Festival 2016, said: "I think VET Festival is awesome. It’s different than anything we have done in the UK and US veterinary industry. It’s very timely as people are getting tired of the traditional route to education. This is a great opportunity and we are very happy to participate. I have been in the industry for 20 years and I have seen nothing like VET Festival. Wherever VET Festival goes, we will be here!"
The scheme uses a traffic light colour system of vaccination reminder stickers which veterinary surgeons can place on the front of passports at each vaccination appointment. If the 6-month pilot is a success, the initiative will be rolled out across the UK in the summer.
BEVA says that despite the best efforts of numerous equine welfare charities to address the obesity issue, a significant proportion of owners are either not recognising obesity in their horses, or not being motivated to take action.
For this reason, the Association decided to try and confront the problem in a different way, using knowledge gained from the Behavioural Insights Team (BIT) – a government think tank specialising in behavioural economics and psychology.
Lucy Grieve, President Elect of BEVA and part of the Association’s obesity campaign working group, said: "Determined to look at new ways to positively engage with horse owners, we harnessed the BIT’s experience of what methods work most effectively and came up with a simple, practical scheme revolving around vaccination visits, which could be affected by vets themselves."
The idea is to use the routine annual or six-monthly vaccination visit as a time to assess a horse’s body condition. After the vaccination is given and the body condition assessed, a colour-coded vaccination reminder is stuck to the front of the passport, both to remind the owner when the next vaccination is due and to start a conversation about body condition.
A green sticker indicates a ‘healthy’ body condition. Amber means the horse is carrying too much fat tissue and needs moderate changes to diet, exercise, management, rugging and clipping regimes. Red implies that the horse is carrying excessive amounts of fat tissue which are placing the horse in morbid danger.
Amber or red stickers provide the opportunity to talk about the potential impact on the horse’s health and what needs to be done.
If there isn't enough time to talk about it during the appointment, the sticker includes a colour-specific QR code which the owner can use to access additional information via their smartphone in their own time.
One of three short, colour-specific videos will explain the reason their horse has been designated the colour of sticker on their passport, leading to a link to more specific advice on what the owner needs to do next. Having swotted up on the background information beforehand, the owner can then discuss the various management options with their vet at a convenient time.
Lucy said: "The first challenge is helping owners recognise when their horse is overweight. Once this has been established then we can make a plan to correct the problem as a team.
"The owner needs to be on board and committed in order to carry out the tough task of reducing the weight of their horse. We hope that owners will be ‘nudged’ by the sticker intervention to consider the information they have been offered and start to tackle the problem before it causes life-threatening disease."
Nine equine veterinary practices were invited to participate in the pilot scheme, including Loch Leven Equine Practice in Kinross. Managing director Liz Somerville said: "We have been focusing on equine obesity for the last couple of years including running a #FitnotFat campaign last year to try to highlight the growing obesity problem in our horses. Unfortunately, it sometimes feels that we are banging our heads against a brick wall so when BEVA came up with a new approach to try and get the message through to our owners it was too good an opportunity to miss."
BEVA says that at the end of the pilot, it will assess how well the project has worked for the vets involved, what proportion of owners used the QR codes, visited the advice pages and sought guidance from their vets.
For more information, visit: https://www.beva.org.uk/Resources-For-Vets-Practices/Clinical-Practice-Guidance/Obesity-in-horses
The annual minimum requirement for vets will be reduced from 35 to 26 hours of CPD, while that of veterinary nurses will be reduced from 15 to 11 hours. The reduction comes into force immediately.
A similar 25% reduction will also be introduced for veterinary surgeons holding Advanced Practitioner or RCVS Specialist status.
The decision to reduce the hours was made by the new RCVS Council COVID-19 Taskforce, chaired by RCVS President Dr Niall Connell, which was set up in order to make temporary policy decisions related to the pandemic in a quicker and more agile way. The proposal had previously been considered and supported by the RCVS Education Committee, VN Council and CPD Policy Working Group.
Niall said: “A number of veterinary surgeons and veterinary nurses expressed concern that it may be difficult to undertake CPD at present and so, in order to give the professions some breathing space, we decided we would reduce the minimum hours required for 2020. We also recognise that some practices are having to make the difficult decision to reduce their CPD budgets this year in response to falling footfall.
"However, it is worth reiterating that CPD need not be expensive or require physical attendance at lectures, congresses or other events. There are many online providers of CPD and other resources such as articles and webinars, some of which may be free. The key is that the CPD is relevant to you and enhances your professional practice and so we would still encourage all our members to undertake CPD as and when they can."
The policy will be under regular review and may be extended further if the circumstances demand. Those with any questions on the policy change should contact the RCVS Education Department on cpd@rcvs.org.uk
A full range of FAQs on the COVID-19 pandemic and the impact on the veterinary profession are available to view at www.rcvs.org.uk/coronavirus
Mars says that during a typical anaesthetic procedure, less than five percent of the volatile anaesthetic agent delivered to a patient is absorbed and metabolised and about 95% is exhaled.
SageTech’s gas-capture technology – which is currently used in human healthcare – works by capturing the waste anaesthetic agent exhaled during an operation by adsorbing it into a reusable capture canister.
These waste anaesthetic agents can then be extracted from the filter, without incinerating or release them into the atmosphere.
Ellie West, RCVS and EBVS® European Specialist in Veterinary Anaesthesia and Analgesia, and Linnaeus Environmental Sustainability Lead, said: “As a leading provider of veterinary care, we have a responsibility to take climate action at scale and lead the way toward more sustainable practices.
“Our innovative collaboration should help us take a significant step forward in our sustainability journey, aimed at contributing to a better future for the planet – and the people and pets who depend on it.”
The one-year pilot will start with 10 Linnaeus primary care and referral veterinary practices in the UK, after which Mars says it plans to explore the potential application of this technology across other parts of its business.
https://www.sagetechveterinary.com
Petplan, the pet insurance provider has been selected as a Which? Best Buy. The independent consumer guide selected Petplan's 'Covered For Life' policy that covers animals for accidents and illnesses, including reoccurring conditions, such as diabetes and glaucoma, year after year, as long as the policy is renewed annually.
Alison Andrew, Petplan's Marketing Manager said: "The Which? report is crucial to being acknowledged as a worthy pet insurance provider. We feel being selected as a Which? Best Buy reflects how we treat our customers by offering excellent customer service, paying claims quickly, discounts on pet products and regular information about pet care through our magazine PetPeople."
Petplan provides insurance cover for dogs, cats, rabbits and horses and is the largest provider of animal health insurance in the world.
The Veterinary Marketing Association is running a free seminar on Thursday 24th November from 5-7pm for any delegates of the London Vet Show, or those in the vicinity, that feel they'd like to learn about the principles of marketing.
The VMA says that in today's competitive environment, the key to success for a veterinary business is often making oneself heard and standing out above the competition, but questions how many vets are taught any marketing at college or whether marketing is something that most vets just pick up over time?
The VMA's Principles of Marketing seminar will aim to address the basics in marketing, with an emphasis on the veterinary sector. It's taking place at the Hilton Hotel, London Olympia, a few minutes walk from the show.
The VMA has enlisted the services of Paul Fifield (Visiting Professor in Marketing Strategy at the Southampton University School of Management) to deliver the seminar.
This event is open to anyone and entry is free. As spaces are limited to a maximum of 60, registration is strongly advisable. For more information, or to register, please visit the VMA's website - http://www.vma.org.uk/.
The seminar will be followed by a free buffet and time for questions.
Petplan has launched what it says is the biggest advertising campaign in its 36-year history.
The company won't reveal what it's spending on the campaign, but its built around a TV advert (below) being shown on all the major channels throughout January, so certainly a bob or two. The ad features 45 different breeds of cats, dogs and rabbits - representing some of the breeds Petplan has insured over the years.
Simon Masding, head of sales and partnerships at Petplan said: "As the UK market leader, it is imperative pet owners recognise and understand who we are and what we stand for. We want to help our partners educate pet owners not only why pet insurance is so important, but explain why they should choose Petplan over any other provider. In 36 years, there's not an illness or accident that we haven't seen and our new advert dramatises in a charming way the depth and breadth of our breed and claims experience".
As part of the campaign, Petplan is running a 'Guess the Breed' game: correctly identify 10 of the breeds featured and be in with the chance to win a Petplan gilet. To enter, visit www.petplanvet.co.uk