Merial - maker of the canine NSAID Previcox - has launched a campaign to raise awareness of the prevalence of canine osteoarthritis amongst dog owners in the UK.

Previcox Product Manager Claire Edmunds said: "We know that approximately 20% of adult dogs suffer from OA, but less than 25% of these dogs are treated with NSAIDs in the UK. That's one in five dogs that may be enduring the pain and discomfort of a condition that can be improved. Most owners will put their dog's loss of mobility down to old age, however, our aim with this campaign is to raise awareness of this condition with pet owners to encourage them to seek help from their vet for their pets, and assist vets in promoting treatments for this condition."

Merial says veterinary surgeries can take part in the campaign in five easy steps:

• Step one: Ask clients to complete the symptom checklist on routine visits.
• Step two: Review completed checklists with your clients and complete an OA check if needed.
• Step three: If warranted, prescribe OA treatment and give owners a take-home pack to assess the efficacy of treatment.
• Step four: Retain completed checklists for every OA check performed.
• Step five: Use a chart in the waiting room to highlight the number of 'missing dogs' your practice has found.

The following campaign materials are available:

• Waiting room materials - to draw owners' attention to the signs and symptoms of OA.
• Symptom checklist - a leaflet for owners to work through and help identify dogs at risk.
• Take-home pack - a leaflet detailing how canine osteoarthritis affects dogs' lives and how treatment can help, as well as a progress chart to track dogs' improvement, and a free gift.

For more information about the Missing Dog Campaign, please contact your Merial Territory Manager on 0870 6000 123.  

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.